presented by Lutz Finger (LinkedIn) at the LinkedIn Executive Summit in Munich, Sept 8. Fur further questions please reach out via http://bit.ly/KontaktLNKD. Thank you and we are looking forward to seeing you soon again.

1. ​Lutz Finger
​Director Data Science & Data Engineering
​@LutzFinger
From Data Driven to the Data Revolution
LINKEDIN EXECUTIVE SUMMIT
MUNICH, 8 September 2016

2. The Promise

3. What Does This Mean?
By 2018, the United States alone could face a
shortage of 140,000 to 190,000 people with
deep analytical skills as well as 1.5 million
managers and analysts with the know-how to
use the analysis of big data to make effective
decisions.
by: James Manyika et. al. - McKinsey Global Institute, 2011

4. 10 Managers Per Person
By 2018, the United States alone could face a
shortage of 140,000 to 190,000 people with
deep analytical skills as well as 1.5 million
managers and analysts with the know-how to
use the analysis of big data to make effective
decisions.
by: James Manyika et. al. - McKinsey Global Institute, 2011

5. SCHOOLSCOMPANIES KNOWLEDGESKILLSMEMBERS JOBS
Data of the Economic Graph

6. 384 448

7. 384 448
company page views during the last month

8. Siemens
SAP
BASF
BMW Group
Zurich
Insurance
AUDI AG
USB
Swiss Re
Hugo Boss
Allianz
Daimler
Citrix
Non-Employee Follower Count

9. Actionable Insights

10. ASK the right Questions.
MEASURE the right data – even if it
is not Big data.
Take Actions and LEARN from them.

11. ASK the right Questions.
MEASURE the right data – even if it
is not Big data.
Take Actions and LEARN from them.

13. Data by itself
is
USELESS
Information by itself
is often
USELESS
Only
Action
Counts!
Data Reporting
prescriptive, predictive,
actionable, data science …
the holy grail

14. THE ASK is the hardest part, but there
are many use-cases to get started.
You Do Not Need To Be A Data
Scientist To Be Data Driven

15. Target Your Audience

16. Use Data To Target - Industry
RICH DEMOGRAPHIC
DATA
Job Function, Seniority,
Company Name,
Geo, Industry

17. 24k Standardized Skills in Germany
RICH DEMOGRAPHIC
DATA
Job Function, Seniority,
Company Name,
Geo, Industry

18. Germany has
INTEREST-BASED
TARGETING
Group Membership,
Skills, Field of Study

19. Engage!

20. Aja Dior M.
omgg, my aunt tiffany who work for
whitney houston just found whitney
houston dead in the tub. such ashamed
& sad :(
Source:Ask–Measure–Learn&CourtesyofGiladLotan

21. Source:Ask–Measure–Learn&CourtesyofGiladLotan

22. The Largest Community
of
Professionals in Europe
111Mprofessionals are on LinkedIn
10M
decision makers
4.2M
opinion leaders
1.3M
C-level execs
6.6M
Mass Affluent
1.2M
IT decision makers

23. Example Engage - SAP

24. Engage!

25. Trending Content

26. Control & Optimize

27. Innovation & Team
are crucial for any Data Driven
Company.

28. About Innovation
ByAlistairCroll

29. Foster Innovation
Hack - Days & Incubator
Internal Process
External Competition
Close Collaboration between
Business & Data Scientists
“All we do is Data” - Jeff Weiner

30. Data Scientist
BI Analyst
Engineer
Product Manager
Communication Skills Domain Knowledge
About the Team

31. Describing Skills
Source: World Economic Forum - Human Capital Report 2016

32. Talent On The Move
Source: World Economic Forum - Human Capital Report 2016

33. The Need For Data Scientists

34. Summary
THE ASK is the hardest part, but there
are many use-cases to get started.
Take Actions and LEARN with the Right
Team and the Right Timing.
MEASURE / DATA is essential. Data needs to
create an impact as well as a sustainable
competitive advantage.

35. Q&A
or reach out via
LinkedIn