Find out key insights about dmexco thanks to Linkfluence's automated social media report builder!

1. Social Media Report – September 14, 2016
Social Media
Report

2. 14 sept 2016 – 15 sept 2016
WHEN & WHAT
With retweets
Filters
dmexco OR @dmexco OR dmexco16 OR #dmexco OR #dmexco16 OR #roadtodmexco OR roadtodmexco
Queries
September 14, 2016 - September 15, 2016
Period
14 sept 2016 – 15 sept 2016
Radarly by
Tool
2

3. 14 sept 2016 – 15 sept 2016
DMEXCO: A HUGE ONLINE AUDIENCE
3
22M
Estimated reach
273M
Impression
41,4K
Volume of publications

4. 14 sept 2016 – 15 sept 2016
TWO BIG PEAKS
4
Evolution of publications hour by hour
0
500
1000
1500
2000
2500
0 h 2 h 4 h 6 h 8 h 10 h 12 h 14 h 16 h 18 h 20 h 22 h 0 h 2 h 4 h 6 h 8 h 10 h 12 h 14 h 16 h 18 h 20 h 22 h
First day: 59% of publications Second day: 41% of publications
14 sept: 6,3k posts (11 h – 13 h)
Shane Smith, Vice and LEGO are on stage
1
2
15 sept:1,9k posts (10 h – 11 h)
Jack Dorsey is having a conversation with Sir
Martin Sorrell
2
1

5. 14 sept 2016 – 15 sept 2016
THE BUZZ MAINLY HAPPENED ON TWITTER…
5
Blog : 0.16% Dailymotion : 0% Youtube : 0% Website : 2.74% Forum : 0.04% Twitter : 88.14%
Media : 0.72% Instagram : 5.06% Gplus : 0% Facebook : 3.12% Comments : 0%
40969
publications

6. 14 sept 2016 – 15 sept 2016
…AND GATHERED AN INTERNATIONAL CROWD
6
14k
7,3k
2,8k
French
1%
Spanish
2%
German
29%
English
63%
Others
5%
Geolocalised posts Languages

7. 14 sept 2016 – 15 sept 2016
DMEXCO AUDIENCE: YOUNG & HAPPY
7
Sentiment Gender
Negative : 2.01% Neutral : 74.28% Mixed : 0.23% Positive : 23.47%
Based on the total amount of posts published during the selected period (40969 posts)
Demographics

8. 14 sept 2016 – 15 sept 2016
WHAT IT WAS ALL ABOUT: TOP KEYWORDS & TOPICS
8
Based on the total amount of posts published during the selected period (40969 posts)

9. 14 sept 2016 – 15 sept 2016EMOJI ANALYSIS: FEELINGS, PRIDE, INNOVATION AND… PARTY!
9
Celebration
Positive
feelings
Trending
startups

10. 14 sept 2016 – 15 sept 2016
TOPS INFLUENCEURS
10
DEDE1640140Agentur Frau Wenk+++
@Wenk_PR
DEAT-1313155Meltwater DACH
@MeltwaterDACH
ENCH-12010164Redaktion acquisa
@acquisa
ENMale348517Milan
@milan_1997_
DEXX-15744819Adobe Marketing Cloud
ENXX-1472717dmexco
LanguageCountryAuthor's GenderFansPostsAccount

11. 14 sept 2016 – 15 sept 2016
TOP PUBLICATIONS ON FACEBOOK
Impressions : 2278142 | Estimated Reach : 159469Permalink
Better ad targeting and new ad formats
TechCrunch 09/14/2016
2278142 subscribers
Impressions : 16729116 | Estimated Reach : 1171038Permalink
Bundesweite Reichweite, lokale Wirkung –
Das ist unser Motto für die diesjährige
Dmexco in Köln. Falls Ihr da seid, freuen wir
uns natürlich...
Groupon 09/15/2016
16729116 subscribers
Impressions : 5887334 | Estimated Reach : 412113Permalink
Jack Dorsey is a big Elon Musk fan.
Business Inside... 09/15/2016
5887334 subscribers
11

12. 14 sept 2016 – 15 sept 2016
TOP PUBLICATIONS ON TWITTER
Impressions : 2154673 | Estimated Reach : 172373Permalink
RT @TwitterAdsDACH: Ab 10.00 Uhr: @jack
im Gespräch mit @WPP CEO Sir Martin
Sorrell in der Conference Hall. #dmexco
https://t.co/HkLhud3VH3
Twitter Deutsch... 09/15/2016
@TwitterDE - 2154676 followers
Impressions : 7817439 | Estimated Reach : 625395Permalink
Don’t miss this #DMEXCO panel, @invoker
will be sharing digital transformation
predictions: https://t.co/NeUbbHlZhP
https://t.co/67JAIk8l0R
Hootsuite 09/15/2016
@hootsuite - 7816536 followers
Impressions : 2154676 | Estimated Reach : 172374Permalink
RT @TwitterAdsDACH: .@jack at #dmexco:
Really excited about the launch of Twitter
on TV apps - bringing the live conversation
and live vide…
Twitter Deutsch... 09/15/2016
@TwitterDE - 2154676 followers
12

13. 14 sept 2016 – 15 sept 2016
TOP PUBLICATIONS ON INSTAGRAM
13
Impressions : 34780 | Estimated Reach : 5217 Permalink
At dmexco
in s ta gr a
m
@instagram
@instagra...
09/14/2016
@_shirkhan_ - 34780 subscribers
Impressions : 60502 | Estimated Reach : 9075 Permalink
Hallo ihr Lieben ☺️ habt ihr schon mein
aktuelles YouTube Video gesehen?
#linkinbio :)) Ich bin grade auf dem Weg
nach Köln. @Phiaka und Ich...
ROXI ?? ROXANA ... 09/14/2016
@roxisecke - 60502 subscribers
Impressions : 35485 | Estimated Reach : 5322 Permalink
#dmexco #dmexco2016 #2016 #udg
#united #digital #group #performance
#marketing #affiliate
#performancemarketing #social
#socialmedia #united...
Maximilian Mend... 09/15/2016
@maximilianme - 35485 subscribers

14. 14 sept 2016 – 15 sept 2016
INDEX
14
Author’s gender
Represents the gender of the author who published the post. If the data is not
available, it is automatically detected. Possible values: Female, Male.
Impressions
Global audience, maximum number of users that can see the post at the time of
publication.
Languages
The language of the post is automatically detected. Only the top 5 languages are
displayed in the chart.
Most recurring keywords
The list of the 20 most recurring keywords within the posts matching the query.
Platform
The platform displays the source of each post. Possible values are: Facebook,
Twitter, Instagram, Google+, Youtube, Dailymotion, Blog, Website, Media, Forum,
Reviews, Comment, Off-line press.
Estimated reach
Estimated number of users exposed to the post when it was published.
Estimated reach of a post = impressions of the post x platform reach ratio
Sentiment
Sentiment analysis consists in attributing a tonality to a post. This tonality
represents the overall sentiment expressed in the post and can have one of the
following values : positive, negative, mixed or neutral.
Top Cities
Represent the city where the post was published. Geolocation can be provided
from the original source or inferred automatically. The chart displays the top 5
cities.
Top Countries
Represent the country where the post was published. Geolocation can be
provided from the original source or inferred automatically based on the author
location. The chart displays the top 5 cities.
Volume
The volume is the number of posts.

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