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WHAT IS SWOT
ANALYSIS?
A situation analysis tool
to evaluate
internal strengths & weaknesses,
external opportunities & threats
for better decision making and
for competitive advantage.
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EXERCISE - 2
1. Your home is located within a two-minute walk of the bus station, and is just a ten-minute ride
away from your college.
2. Your English speaking skills are very poor and you are ashamed of speaking English.
3. Your college is located next to one of the largest shopping centers in your town.
4. You left university a decade ago and have not acquired any further certifications.
5. Your in-laws are retired government employees and have plenty of money and time.
6. There are many well-qualified, trained and unemployed youth in your neighborhood.
7. Government is legislating skills upgradation mandatory for all in-service lecturers to earn further
increments form next year.
8. Another local college is expanding its services and is on the lookout for experienced lecturers.
9. Your college is considering applying for academic autonomy.
10. There is news that your college is likely to be honored by the District Collector at the next
Republic Day for its consistently good performance at the board/university examinations.
11. You have been a diabetic for a long time and you are likely to develop diabetic retinopathy
unless you undergo frequent eye check-ups and take appropriate precautions.
12. Your institution’s offer to host the next state level competitions has been approved.
13. Your spouse is very cooperative and appreciates your work demands and time constraints.
14. You have many bright students in your class and they admire you as a committed teacher.
15. You have a personal library; but it has fewer volumes of books than many of your colleagues
have got.
17.
to capitalize on strengths
to overcome weaknesses
to exploit opportunities
to survive threats
to be pro-active
to take better decisions
to capitalize on strengths
to overcome weaknesses
to exploit opportunities
to survive threats
to be pro-active
to take better decisions 17
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WHY SWOT
ANALYSIS?
Am
bition
+
Plan
of Action
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ANALYSIS
What are your unique skills/qualifications?
What do you do better than anyone else?
What unique resources can you access?
Why do people praise you?
What achievements are you proud of?
What values do you believe in?
What is your competitive advantage?
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EXERCISE - 3
Think & list your strengths
Form pairs
Describe to your partner
Share with class
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WEAKNESSES
ANALYSIS
What skills/knowledge do you lack?
What skills could you improve?
What do you avoid doing?
What do others see as your weaknesses?
What resources are you deficient in?
What are your negative work habits?
What is your competitive disadvantage?
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OPPORTUNITIES
ANALYSIS
What opportunities to learn are open?
What situations can you take advantage of?
Do you have people to help/advise you?
What others’ failures can you exploit?
Have you any solutions to others’ complaints?
Is there an unfilled need around you?
What external forces can affect your career?
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EXERCISE - 5
Think & list your opportunities
(political, economic, social, technological, legal, environmental)
Form pairs
Describe to your partner
Share with class
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OPPORTUNITIES
ANALYSIS
Success consists in being
successful, not in having
potential for success. Any wide
piece of ground is the potential
site of a palace, but there’s no
palace till it’s built.
- Fernando Pessoa (Portuguese poet)
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ANALYSIS
What obstacles do you currently face?
What are your competitors doing?
Is the demand for your strengths declining?
What trends could harm your interests?
What threats arise from your weaknesses?
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EXERCISE - 6
Think & list your threats
(political, economic, social, technological, legal, environmental)
Form pairs
Describe to your partner
Share with class
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Example Personal SWOT Analysis for Teachers
My Strengths
1. I have a passion for teaching
2.I have good inter-personal skills
3.I have a degree in education
4.I have good critical / analytical skills
5.I have excellent communication skills
6.I have plenty of work experience
7.I am good with public speaking
8.I am financially sound
9.I am young and healthy
10.I have a supportive spouse
My Weaknesses
1. I have no/little relevant experience
2.I am lazy and suffer from procrastination
3.I lack concentration / attention span
4.I have limited subject knowledge
5.I lack stress management skills
6.I am poor at dealing with conflict
7.I am low in self-esteem
8.I have young children to take care of
9.I have dependent in-laws
10.I live far from the school
My Opportunities
1.I have a job offer in a college which suits my temperament
better
2.Eventually I could go on for my Ph D
3.I have been offered a scholarship for my doctoral work
4.Our college offers free wi-fi on campus
5.We have well-equipped laboratories
6.Many new educational institutions are opening in my locality
7.My children are offered free education at my school/college
8.Our institution offers an annual gold medal for the best teacher
9.My parents are moving to my neighborhood
10.Our car loan application has been cleared
My Threats
1.We have no Ph D guides in this town
2.I have a heavy workload
3.I need to sign a contract if I take up a new job
4.My department has no good library
5.My family depends on my salary and I cannot take any risks
6.Entry level admissions into our institution have been decreasing
7.I am not on good terms with the management
8.Two of my younger colleagues have acquired higher
qualifications
9.The new syllabus has chapters that I’m not comfortable teaching
10.This place is quite expensive
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Strengths
What do I do well?
What unique resources do I posses?
What do others see in me as my strengths?
Weaknesses
What could I do better?
What resources do I lack or need more?
What do others see as my weaknesses?
•
•
•
•
•
•
•
•
Opportunities
What opportunities are available to me?
What trends could I take advantage of?
How can I turn your strengths into opportunities?
Threats
What threats could harm me?
What are my competitors/colleagues doing?
What threats do my weaknesses expose me to?
•
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Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Date. . . . . . . . . . . . . . . . .
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If you wish to become a butterfly, be passionate and
don’t be content being a caterpillar.
Why crawl, when you can fly?
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Send your comments to
lionnagaraju@gmail.com
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This slideshow is available at
www.authorstream.com/tag/lionnagaraju
www.slideshare.net/lionnagaraju
Editor's Notes
You have a job interview tomorrow in Hyderabad- Opportunity
You are healthy, prepared, can afford to travel- Strength
You cannot afford to fly, are new to Hyderabad, have none to help there - Weakness
There are other contenders, your train is running an hour late- Threat
A useful technique that helps you identify your strengths and weaknesses, and analyze your opportunities and threats that flow from them.
With a little thought and preparation, SWOT can help you uncover hidden opportunities and eliminate threats that might otherwise hurt your ability to move forward.
If you look at yourself using the SWOT framework, you can distinguish yourself from your peers, and further refine your talents and abilities to advance your career.
Louis Pasteur said, "Chance favors the prepared mind.“ So be prepared.
A little boy went to a telephone booth which was at the cash counter of a store and dialed a number.The store-owner observed and listened to the conversation:Boy : “Lady, Can you give me the job of cutting your lawn?Woman : (at the other end of the phone line) “I already have someone to cut my lawn.”Boy : “Lady, I will cut your lawn for half the price than the person who cuts your lawn now.”Woman : I’m very satisfied with the person who is presently cutting my lawn.Boy : (with more perseverance) “Lady, I’ll even sweep the floor and the stairs of your house for free.Woman : No, thank you.With a smile on his face, the little boy replaced the receiver. The store-owner, who was listening to all this, walked over to the boy.Store Owner : “Son… I like your attitude; I like that positive spirit and would like to offer you a job.”Boy : “No thanks,Store Owner : But you were really pleading for one.Boy : No Sir, I was just checking my performance at the job I already have. I am the one who is working for that lady I was talking to!” *** This is called self Appraisal”** Give your best and the world comes to you!!!!!
Developments in the field of education, competitor’s vulnerabilities, technology development, new institutions, demand and supply of trained teachers
Policy changes, environment, changing market demands, new competitors, insurmountable weaknesses
Go through the handout and apply each item to your own situation and decide which ones are strengths, which ones are weaknesses and which ones are opportunities and threats. Write S, W, O, T against them. Do it independently. Note that your answers may not agree others’.
Awareness is the first step toward higher and better performance.
Your chances for success multiply if you know and use your talents and manage your weaknesses.
Uncover opportunities that you would not otherwise have spotted.
Manage and eliminate threats that might otherwise hurt your ability to move forward.
Capabilities, people, assets, resources, knowledge, experience, financial reserves, data, qualifications, certifications, attitude, behavior, sincerity, honesty, self-confidence, leadership, commitment, competitive advantages, USPs, innovative abilities, geographical location.
Consider your strengths from your own perspective, and from the point of view of the people around you. Don't be modest and don’t be shy – be completely objective.
The following true story happened to Eckart von Hirschhausen, a German doctor who became a comedian:
Many years ago after an unpleasant engagement on a cruise liner I visited a zoo. I looked at a penguin on a rock and thought to myself: “You are such a poor creature… your wings are too small, you can not fly and worst of all: The creator didn’t even give you knees… My mind was made up: poor design!
After walking down a little stairway I looked through a glass pane into the pool. Suddenly my penguin jumped into the water and now he was flying… Wow! He was in his element…
Later I did a research: Penguins are ten times more streamlined than a Porsche! With the equivalent amount energy of one liter fuel they can swim 2500km. Penguins are excellent swimmers and hunters and they enjoy being in the water. They are more advanced than anything built by humans. And I thought: poor design!
Like the little penguin needs water to be in his element we all need an environment where we can develop our strengths. This story is in a way a metaphor for Eckart von Hirschhausen life itself. He realized that the hospital is not the best environment to develop his personal strengths. He jumped into the cold water and changed his environment from the hospital to the stage. Today he is a very successful comedian, speaker and bestseller author.
Think about your strengths for a moment? Are you in your element right now?
Pedagogical skills
Social skills
Management skills
Technical skills
Personal skills
Capabilities, people, assets, resources, knowledge, experience, financial reserves, data, qualifications, certifications, attitude, behavior, sincerity, honesty, self-confidence, leadership, commitment, competitive advantages, USPs, innovative abilities, geographical location.
Consider your strengths from your own perspective, and from the point of view of the people around you. Don't be modest and don’t be shy – be completely objective.
The following true story happened to Eckart von Hirschhausen, a German doctor who became a comedian:
Many years ago after an unpleasant engagement on a cruise liner I visited a zoo. I looked at a penguin on a rock and thought to myself: “You are such a poor creature… your wings are too small, you can not fly and worst of all: The creator didn’t even give you knees… My mind was made up: poor design!
After walking down a little stairway I looked through a glass pane into the pool. Suddenly my penguin jumped into the water and now he was flying… Wow! He was in his element…
Later I did a research: Penguins are ten times more streamlined than a Porsche! With the equivalent amount energy of one liter fuel they can swim 2500km. Penguins are excellent swimmers and hunters and they enjoy being in the water. They are more advanced than anything built by humans. And I thought: poor design!
Like the little penguin needs water to be in his element we all need an environment where we can develop our strengths. This story is in a way a metaphor for Eckart von Hirschhausen life itself. He realized that the hospital is not the best environment to develop his personal strengths. He jumped into the cold water and changed his environment from the hospital to the stage. Today he is a very successful comedian, speaker and bestseller author.
Think about your strengths for a moment? Are you in your element right now?
Negative work habits: often late, disorganized, short temper, poor at handling stress
Bad reputation, inability to meet deadlines, lack of financial resources
Traits that hold you back: diffidence, fear of public speaking
Gaps in capabilities, lack of competitive strength, vulnerabilities, morale, commitment, leadership
The story of Robert Bruce.
The story of Miss Universe.
"I was raped at the age of 9 "- Oprah Winfrey.
"I didn't even complete my university education" - Bill Gates.
"I was sexually, mentally, emotionally and verbally abused by my father as far back as I can remember until I left home at the age of eighteen" - Joyce Meyer
"I struggled academically throughout elementary school" - Dr Ben Carson
“I used to serve tea at a shop to support my football training" - Lionel Messi
"I used to sleep on the floor in friends' rooms, returning Coke bottles for food, money, and getting weekly free meals at a local temple" - Steve Jobs
“My teachers used to call me a failure" - Tony Blair
"I was in prison for 27 years"- Retired President Nelson MandelaLife is not about what you couldn't do so far,it's about what you can still do.. NEVER GIVE UP.
The only common streak running through the lives of successful people is their ability to get up every time they fall - a critical life skill.
A project of a colleague who has gone on leave.
A new role or project that forces you to learn new skills.
Do you have specific skills (like a second language) that could help your school in its new expansion or acquisition?
Political or legislative measures, market developments, global influences
Competitors' vulnerabilities, technology development and innovation, information and research
Competition, decreased demand, new technologies, new ideas, environmental effects, IT developments, financial and credit pressures
Prune ruthlessly.
strengths (maintain, build and leverage), opportunities (prioritise and optimise), weaknesses (remedy or exit), threats (counter)
“In the end, it is important to remember that we cannot become what we need to be, by remaining what we are.” Max DePree