User experience design aims to improve customer satisfaction and loyalty by enhancing the usability, ease of use, and enjoyment people feel when interacting with a product. It focuses on optimizing the interactions between customers and a company's offerings. The goal is to design products and services that are easy and pleasing to use.

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6. User experience design is the
process of enhancing customer
satisfaction and loyalty by
improving the usability, ease of use,
and pleasure provided in the
interaction between the customer
and the product.
[Wikipedia]

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