This document provides tips for designers on how to effectively present their work to clients. It emphasizes the importance of being prepared, knowing the client, and using persuasive rhetoric. Key points include doing dry runs in advance, setting clear meeting goals, presenting the design process rather than just the final product, and listening to client feedback even when it seems incorrect. The overall message is that presentations are as important as the design work itself, and taking the time to prepare and understand the client will lead to better outcomes.

1. LIOR YAIR, Co CEO
Knocking customers
off their seats.

2. LIOR YAIR
“I love to create
beautiful things. But
they must be Usable”
Co CEO @ Netcraft
ME

3. I HATE THE TRASHCAN
• The place where all your good designs go because you
don’t know how to present them to your clients

4. 50%Of our work is
the actual
design process
The other
50% is the
way we
presents it.

5. Always be prepared
Know your client
Use correct rhetoric
Run the show

6. Everything
Whether you’re a freelancer or a designer
at a studio.
said here is
relevant to
everyone

7. ALWAYS BE
PREPARED

8. VICTORY
LOVES
PREPARATION

9. DO
DRY-RUNS

10. Set
meeting
goals

11. Be Organized
Do all checks ahead of time: a working computer,
make sure your videos work, own a clicker.

12. Know your client

13. Are all
clients alike

15. Presenting designs to
large organizations

16. MANY OPINIONS

17. LEADER
FIND THE

18. Art of persuasion through language
REHETORIC

19. Improve the capability of
writers or speakers that
attempt to inform, persuade,
or motivate particular
audiences in specific
situations
-WIKIPEDIA
“

20. The three persuasive
audience appeals
LOGOS
PATHOS
ETHOS
According to Aristotle

21. LOGOS
appeal to reason and logic

22. PATHOSappeal to the audience's
emotions

23. ETHOS
Speaker reliability

24. Run the show

25. Present your designs
PERSONALLY

26. What we’ll see today
The meeting’s goals
Your expectations from
the client
At the start of the meeting, define:

27. Present the process and not
just the final product
Considerations and
dilemmas
What we did so far
The goals and guidelines

28. The main goal of the
presentation

29. Getting
approval

30. But mostly to
LISTEN

31. To catch a fish you
need to get him to
open his mouth
Remember,

32. Pick your battles.
Avoid arguments.
Don’t get defensive.

33. THE
CLIENT IS
ALWAYS
RIGHT.
Even when his
comments are
wrong
Make it
pop!
It looks
old-
fashioned
I don’t
like
yellow

34. Choose Clear and distinct names
List advantages and
disadvantages
Minimized the options
Concept presentations

35. COMMON
MISTAKES

36. RUDE PEOPLE

37. PEOPLE THAT ARE
NEW TO THE PROCESS

38. GET AN
INSIDE MAN
MY TIP

39. FINAL TIP

40. NOT BLOWN AWAY?
THAT’S OK.
IT’S NOT A SPRINT.
IT’S A MARATHON.
TAKE GOOD NOTES AND BLOW
THEM AWAY NEXT TIME.

41. LIOR YAIR, Co CEO
LIORYAIR@GMAIL.CO.IL
UXHERO.CO.IL