יש שיגידו שעמודי המוצר באתרי המכירות הם העמודים החשובים ביותר. מי שאומר את זה צודק. בעשר הדקות שלי אנסה להגדיר איך נכון לייצר עמוד מוצר ומהם האתגרים והבעיות שאנו צריכים לפתור בדרך. נסתכל על דוגמאות וסטטיסטיקות ונפענח את הנוסחא לדף מוצר מוצלח וחוויתי.
http://econsultancy.com/uk/blog/9366-e-commerce-consumer-reviews-why-you-need-them-and-how-to-use-themhttp://www.bazaarvoice.com/social-commerce-statisticshttp://visual.ly/maximize-online-sales-product-recommendations61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites. 63% of customers are more likely to make a purchase from a site which has user reviewsConsumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturersreviews produce an average 18% uplift in salesthe presence of bad reviews actually improves conversions by 67%.68% of consumers trust reviews more when they see both good and bad scores70% of Americans say they look at reviews before taking the next step to conversion92% shoppers have more confidence in info sought online vs. anything from a salesclerk or other source.
http://econsultancy.com/uk/blog/9366-e-commerce-consumer-reviews-why-you-need-them-and-how-to-use-themhttp://www.bazaarvoice.com/social-commerce-statisticshttp://visual.ly/maximize-online-sales-product-recommendations61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites. 63% of customers are more likely to make a purchase from a site which has user reviewsConsumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturersreviews produce an average 18% uplift in salesthe presence of bad reviews actually improves conversions by 67%.68% of consumers trust reviews more when they see both good and bad scores70% of Americans say they look at reviews before taking the next step to conversion92% shoppers have more confidence in info sought online vs. anything from a salesclerk or other source.
http://www.amazon.com/gp/product/B000NZW3J8/ref=cm_cr_pr_product_topThe power of reviewsSales of the kitsch Three Wolf Moon T-shirt shot up 2,300% after a spate of ironic reviews went viral.5-star ratingPros: Fits my girthy frame, has wolves on it, attracts womenCons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed inThe awesomeness of the three wolves accompanied by the radiance of the full moon, proclaim to the world that I am a force to be reckoned with. I have made 437 citizen arrests, wrestled 57 thugs to the ground, collected bounty on 310 fugatives, all in the three weeks I've had the shirt. The Mountain Three Wolf Moon Short Sleeve Tee, I love you.How do I turn off the howling feature? Two of the three wolves howl at night. The other one (the pup in the middle) howls during the day for some reason. Not sure if this is a factory defect.1-star ratingThe effect that this t-shirt has on women is pretty impressive. Unfortunately its natural healing powers reversed my vasectomy and I impregnated nine women in two weeks before I realized. They all had twin boys. Now I have 18 sons and spend most of my money on child support and condoms.
http://www.amazon.com/gp/product/B000NZW3J8/ref=cm_cr_pr_product_topWas this review helpful to you? Amazon's addition of the question: "was this review helpful to you?" was responsible for $2.7billion of revenue each year.