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Jane Austen
#heweb15	
  	
  
#mpd12	
  	
  
How Life Lessons from 
helped a one-person
communications team	
  
@lisaca'o	
  
A case study of myself
Content	
  for	
  flagship	
  
SM	
  accounts	
  
Staff	
  size:	
  1	
  
*gulp*	
  
Campus-­‐wide	
  
media	
  rela?ons	
  
Social	
  media	
  
strategy	
  
Social	
  media	
  training	
  
Edit	
  external	
  
publica?ons	
  
Communica?ons	
  
strategy	
  
Strategic	
  implementa?on	
  
Manage	
  editorial	
  
style	
  guide	
  
What has Jane Austen 	

taught me?
Jane Austen
Why?	
  
Real	

men	

wear	

cravats
Jane	
  Austen	
  Book	
  Club	
  
Follow your love
Dear	
  Mark	
  Twain,	
  
Step 1: What do you want?
Step 2: Ask for it.
Don’t let your vanity
blind you
I can do all the things.
Be honest with !
yourself	

	

your colleagues
Be brave
lolz
(…the Hayters are a family in
the novel. And they’re haters.)
You are smart.

 
 
You are strong.

 
 
 
 
 
You are brave.
Start small
Do the unexpected
Hashtags	
   Twi'er	
  chats	
  
#hesm	
  
#casesmc	
  
#hemktg	
  
#strategycar	
  
#contentchat	
  
#commchat	
  
Share	
  your	
  fave	
  sources	
  	
  
of	
  inspira?on	
  
#MPD12	
  
Find joy in other friends,
other places
All	
  day.	
  E’ry	
  day.	
  
Before	
  vacaEon	
  
Prepare	
  for	
  anything	
  
Train	
  others	
  on	
  cri?cal	
  du?es	
  
Worker	
  harder	
  before	
  vaca?on	
  so	
  
return	
  is	
  less	
  stressful	
  
During	
  vacaEon	
  
Just	
  don’t.	
  Stop	
  working.	
  
Recognize that money is
essential, but not
essential to happiness
YAY!!!	
  
Two	
  lists	
  
1.	
  What	
  you	
  want	
  to	
  do.	
  
2.	
  How	
  much	
  money	
  you	
  have.	
  
Compare	
  	
  prioriEze	
  
Don’t expect perfect
happiness
But	
  you	
  can	
  sEll	
  love	
  your	
  job.	
  
Treasure the roles you
are given
What role
are you
surprised
by?
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  #MPD12	
  
@lisacatto
cattol@wou.edu
You	
  have	
  delighted	
  
us	
  long	
  enough.	
  
Thank you!

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How life lessons from Jane Austen helped a one-person communications team