It isn't who you are that holds you back, but who you think you are! I believe my personal success and my agencies success with campaigns is heavily linked to mindset. Hiring based on passion and grit rather than experience - finding those people that dare do what others says isn't possible!

1. How Changing Your Mind
can increase success
#BrightonSEO @LisaDMyers

2. We won Best Small SEO Agency 2 years running at European Search Awards
+ a string awards for our campaigns (it’s not bragging if it’s true!)

3. I often get asked: HOW do we
do that?

4. I believe it’s about your mindset

5. I won a bunch of awards before I was 35
“Best Newcomer”- B2B Marketing Awards
“Best Use Of Technology” - Blackberry Woman & Technology
“35 women under 35” High Achievers List - Management Today
Search Personality of the Year - UK Search Awards
I started my own SEO agency at 31
On my own. No Partners. No Funding..
Grown the agency to become a successful
and profitable business.
In the last 12 months the agency
has won 10 awards

6. IQ?
Upbringing?
Education?
Luck?
Money?
Did I manage to do that because of:

7. I am dyslexic
My grades at school were; “meh”
I dropped out of university
My family was bankrupt (twice!) when I grew up
I had an alcoholic parent
I had my first baby at 26
I started the agency in the height of the recession
I had my second baby in the first year of business
Oh and my IQ is totally average (sadly)

8. 100 people theory

9. HOW YOU THINK

10. change the way you look at things
the things you look at change
if you
Wayne Dyer

11. YOUR ABILITY TO FAIL
(and learn from it)

12. When we learn
to walk we don’t
stop trying after
a fall…we keep
going!

13. Failing is a necessary process of learning

14. Do, or do not,
there is no try!

15. EXPERIENCE IS OVERATED

16. How many of you can think of a bad
manager?

17. Thinking you are getting better by just the
fact that time is passing is crazy

18. I would rather hire based on:
Passion & Grit

20. We aim for the exceptional

21. That doesn’t mean expensive or
complicated

22. But it should deserve more coverage
than just a link

23. Sometimes collaboration can help
you reach the sky!

24. https://malmohus-slott.expedia.se/index.php?locale=en

27. Sometimes it’s the simplest ideas

29. https://www.flipsnack.com/modern-day-classics/

31. Leading to lots of great social
interaction

34. Sometimes technology really is your
friend!

35. Historic London
http://www.expedia.co.uk/vc/historicLondon

36. http://www.expedia.co.uk/vc/historicLondon

38. When your campaign is good enough to get TV coverage

39. Sometimes getting it wrong leads to
better things

41. How to Win a Man
Booker Prize
5,333 page views

42. Books Are Getting Bigger (and Better)

43. Better
Books

44. 28 links
30 unlinked mentions
3.8k social signals

45. Final Thought…

46. Monkey Ladder Paradox

47. YOU are NOT a monkey!
Do not take on or inherit behaviors that you
do not understand or want.

48. It’s not who you are that holds you back,
it’s who you think you are.
– David Brinkley

49. Thank You!
Lisa@vervesearch.com
@LisaDMyers