This document discusses strategies for building links and gaining media coverage. It provides metrics on campaigns that secured over 90 media placements from major outlets and generated hundreds of thousands of views. Key lessons include focusing on finding talented people with different strengths rather than just experience, developing people's existing strengths, and fostering a culture of empathy, accountability and care in order to achieve results.

2. Launched 32 campaigns so far this year

3. 2,763 Links
154,746 Link Score

5. You can’t build a house by
holding a hammer.

6. There is no optimum way of writing
outreach emails

11. OMG WHAT? RIGHT.

14. It’s not about how many emails you send out

15. Emails Sent vs. Links

16. Emails Sent vs. Links

17. P E P L E

18. uper chickens
Source: Margaret Heffernan

19. Grit, Collaboration
and Believing

21. we secured over 90 pieces of coverage from the likes of:

23. 111 Links
350k views

26. 398 Links
2 million views

28. Arch di Triomphe - Paris

29. Tower Bridge - London

30. 198 Links
250k Views

31. Finding the “right” people

32. Looking for experience on CVs might lead
to missing real talent

33. GRIT
(passion + perseverance)

34. Andrew

35. He’s also a gamer

37. Find people with DIFFERENT
strengths.

39. Help people to be MORE
of who they ARE

40. SHOW them the way!!

41. Developed a competency framework
(single and management track)

42. Pathway to promotion

43. Competency Framework

45. Accountability grows through empathy
and understanding of other people

46. Cheers4Peers

48. Love Week

51. Culture is when it grows organically

54. Take care of people and people will
take care of results!

56. Thank You!
Lisa.Myers@vervesearch.com
@LisaDMyers