Week 8: Campaign Planning

[object Object],Promotional Campaigns

Advertising Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional Mediums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Media

Integration of Online Activities Micro-site Offline Marketing and Client Interaction Opt- In

Search Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],ORGANIC RESULTS PPC Ads

Google AdWords (Pay-Per-Click) ,[object Object]

Online Advertising ,[object Object],[object Object],[object Object],[object Object],Good ad design will make the user want to click! (plus give some benefit even if not clicked on)

Getting into Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Levels of Participation Good to include in your personas!

E-Mail Campaigns ,[object Object],[object Object],[object Object],[object Object]

Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is PR? ,[object Object],[object Object],[object Object]

Who is the “Public”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Media is the key medium for communicating to these audiences, and is in that sense, often considered the target audience . Social Media has enabled companies to converse directly with the public.

When is PR Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s get our hands dirty! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Week 8: Campaign Planning

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Week 8: Campaign Planning