The document discusses personal branding for women entrepreneurs. It defines personal branding as communicating your unique value and what sets you apart from others. The process involves understanding your strengths, goals, and audience, then consistently communicating your brand message through marketing and online presence. Key aspects of personal branding include clarity, consistency, and constancy in messaging as well as developing a vision, goals, and marketing plan. The document provides tips for women entrepreneurs such as leveraging feminine strengths in communication and relationships and creating branded visual identity and online expression.

1. Branding Essentials for Women Entrepreneurs Power Up Your Personal Brand & Put Your Genius to Work

10. What Makes Up Your Brand YOU Experience Unique Attributes/Characteristics Reputation – How others ‘know’ you Strengths – as a personal brand and a female brand Passions

11. Female Brand Wired to communicate Form deep friendships and interpersonal relationships Big thinkers/planners - desire to make a difference in the world Ability to read people and see emotions Highly intuitive Gender Strengths

12. Leadership Styles People-oriented Female Traits Male Traits Things/Task-oriented Collaborative/Inclusive Leadership Style Assertive & Directive Leadership Persuasive, Competitive Empathetic, Intuitive, Relationship-building

15. Where to Begin? Goals short, medium, and long-term Vision Purpose Values Passions Building a Strong Brand Foundation BRAND HOME Ideal Audience Positioning/SWOT Internal & External Assessments

16. SWOT Strengths Weaknesses Opportunities Threats Helpful to achieving your goals Can include your natural gifts, experience, unique character, products and services. Detrimental to achieving your goals Can include lack of the newest tech., knowledge, the right resources, or not knowing where to begin Events, people, resources and any external conditions that help you to achieve your goals Fears, doubts, external conditions and circumstances (controllable and uncontrollable) that may hinder your business’s performance and growth Competitor launches before you

17. P.B.I.S. Personal Brand Influence Statement Characteristics Who you are What you do For whom Why How

20. Your Visual Brand ABCDEFG abcdefghijklm 123456789 Imagery Color Palette Typography Graphics Logo Online/Print Expression