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#tmmTV: TMM Success Stories - Making the leap from student to marketing professional


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This #tmmTV Hangout On Air slide presentation features advice on how to transition from marketing student to marketing professional. You'll learn how to GET the job you want and how to KEEP it.

This slide presentation was presented during a LIVE #tmmTV Google+ Hangout On Air and can be viewed on-demand at

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#tmmTV: TMM Success Stories - Making the leap from student to marketing professional

  1. 1. Just Jump Making the leap from student to marketing professional
  2. 2. Making the transition TMM’s Thoroughly Modern Success Stories THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
  3. 3. Getting the job 4 key pointers to GET the job you want THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
  4. 4. 1) Show them what you can do • Assuming you’ve got the goods, put yourself out there. • Publish or perish. • ‘Create your art’ THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
  5. 5. 2) Build fewer, deep relationships with the right groups • Research the companies you want to work for, create a top 10 list. • Volunteer for associations that partner with these companies. • ‘Find your tribe’ THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
  6. 6. 3) Know what they want, feature the right skills • Customize every resume you submit to feature the key skills for that position. • Apply for your dream job even if you don’t have 100% of the desired skills. • Do research prior to every interview – who is interviewing you? What are their key concerns? Challenges? How can you provide value to the company? • What problem do you solve? THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
  7. 7. 4)Be generous and listen! • Use social media to follow and listen to industry influencers, employers and potential colleagues. • Read industry blogs and add relevant and thoughtful comments. • SHARE the brilliant work of others in your field. THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
  8. 8. Keeping the job 4 key pointers to KEEP the job you want THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
  9. 9. 1) Learn continually • Digital marketing requires you to keep updating your skill set and knowledge base. • Read, read, read! • Don’t be afraid to communicate to employers that you would like to attend industry events and receive additional training. • Employers SHOULD appreciate employees that want to learn. THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
  10. 10. 2) Do what others can’t or won’t do • Learn peripheral skills, so you can do it yourself and not rely on others. • Be the person that takes on ANY task, especially the ones nobody else wants. • Be the lynchpin – the person they can’t live without. THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
  11. 11. 3) DON’T avoid conflict • Express frustration, concern or any negative feelings about the job directly, clearly and as early as possible. • Don’t simply avoid conflict. THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
  12. 12. 4) Ask for what your worth • Business owners constantly have their eye on the bottom line. • Nobody is going to GIFT you with a raise. • Arm yourself with industry salary information and have the confidence to get your financial needs met. • Negotiate your salary up front and ask for a 3 month or 6 month review BEFORE getting hired to ensure you have the opportunity to review compensation. THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
  13. 13. twitter: @tmmpdx website: #tmmTV: THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton