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Engagement, Impact, Value: Introduction


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Slides for a talk on "Engagement, Impact, Value: Introduction " given by Brian Kelly, UKOLN in Manchester on 24 May 2010.


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Engagement, Impact, Value: Introduction

  1. 1. Engagement, Impact, Value: Introduction Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Event tag: ‘ ukolneiv ’ Twitter: Email: [email_address] Blog:
  2. 2. About Me <ul><li>Brian Kelly: </li></ul><ul><ul><li>National Web adviser to UK Universities and cultural heritage organisations </li></ul></ul><ul><ul><li>Based at UKOLN, a national centre of expertise in digital information management and located at the University of Bath </li></ul></ul><ul><ul><li>Involved in Web since January 1993 </li></ul></ul><ul><ul><li>Over 300 presentations given since 1997 </li></ul></ul><ul><ul><li>Current area of interest include Web 2.0 and the Social Web, Web standards and Web accessibility </li></ul></ul>Introduction
  3. 3. Why Are We Here? <ul><li>The political and economic context </li></ul>
  4. 4. Why Are We Here? <ul><li>Public sector funding cuts to come </li></ul>...
  5. 5. Ashes to Ashes <ul><li>Cutbacks, redundancies; demoralisation; (crap music); … </li></ul>
  6. 6. Opportunities <ul><li>Are there any reasons for optimism? </li></ul><ul><li>We have: </li></ul><ul><ul><li>Good collaboration mechanisms in place </li></ul></ul><ul><ul><li>A culture of sharing </li></ul></ul><ul><ul><li>A culture of openness (nb JISC Strategy) </li></ul></ul><ul><ul><li>Well-established and highly-regarded national services, advisory services and Innovation Support Centres </li></ul></ul><ul><li>Political context likely to emphasise importance of shared services and innovation </li></ul>
  7. 7. Engagement, Impact, Value <ul><li>What? </li></ul><ul><ul><li>JISC-funded work to explore best practices for innovative approaches to user engagement in order to maximise impact and value of various outputs </li></ul></ul><ul><li>Who? </li></ul><ul><ul><li>Provided by UKOLN </li></ul></ul><ul><li>How? </li></ul><ul><ul><li>A series of F2F events </li></ul></ul><ul><ul><li>Pre-launch event </li></ul></ul><ul><ul><li>Plans under discussion </li></ul></ul>
  8. 8. Timetable Timetable Group work Group work Scene-setting 10.00-10.15 Introduction 10.15-10.25 What Do We Want From Our Users? 10.25-10.40 Case Study 1: Online user surveys 10.40-11.00 Case Study 2: In-depth Interviews and Online Surveys 11.00-11.15 Bristol Online Surveys (BOS) 11.15-12.00 Discussion Group 1: Understanding our audiences 12.00-12.20 Report Back 12.20-13.10 LUNCH Doing it For Ourselves 13.10-13.40 Impact and Value: A JISC Perspective 13.40-14.10 Three case studies 14.10-14.55 Discussion Group 2: Enhancing our Impact and Value 14.55-15.10 Coffee 15.10-15.30 Report Back 15.30-15. 45 What Next? 15.45-16.00 Conclusions
  9. 9. Inputs <ul><li>Work informed by: </li></ul><ul><ul><li>Case studies describing innovative approaches </li></ul></ul><ul><ul><li>Open discussions by participants </li></ul></ul><ul><ul><li>Open approach to resources and discussions </li></ul></ul>Note the cultural of openness and sharing is dependent on you – you may decide to ‘batten down the hatches until the storm is over’. Note, however, the prisoner’s dilemma: “ fundamental problem in game theory that demonstrates why two people might not cooperate even if it is in both their best interests to do so ”
  10. 10. Outputs <ul><li>Outputs from activity: </li></ul><ul><ul><li>Access to resources </li></ul></ul><ul><ul><li>Access to discussions </li></ul></ul><ul><ul><li>Synthesis report based on future events </li></ul></ul>Note if you contribute in an open fashion you (a) are likely to obtain feedback which may enhance your ideas and (b) receive acknowledgements regarding your innovative approaches. But also give clear signal if you wish to talk off the record.
  11. 11. Questions