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Monitoring the Impact of Your Strategies

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Slides for a talk on "Monitoring the Impact of Your Strategies" given by Brian Kelly, UKOLN at an SCA SEO workshop. See http://www.ukoln.ac.uk/web-focus/events/workshops/sca-seo-20090629/

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Using the Social Web to Maximise Access to your Resources: Monitoring the Impact Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Resources bookmarked using ‘ scaseo ' tag http://www.ukoln.ac.uk/web-focus/events/workshops/sca-seo-20090629/ Email: [email_address] Twitter: http://twitter.com/briankelly/ Blog: http://ukwebfocus.wordpress.com/
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Monitor and Evaluate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Institutional Dashboard - iSoton ,[object Object]
Institutional Dashboard - IMA ,[object Object]
Institutional Dashboard - IMA ,[object Object]
Build Your Own Dashboard ,[object Object],[object Object]
My Dashboard: Addict-o-Matic
My Dashboard: PeopleBrowsr ,[object Object]
My Dashboard: Tweetdeck ,[object Object]
My Dashboard: Email! ,[object Object],[object Object],Could be used by people who wish to use email rather than new tools I’ve an interest in rapid response to things said about my work
Blog Comments & Trackbacks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Statistics (Clustr.com) ,[object Object]
Administrator’s View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Individual Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 1 1 2 1 3 3
Statistics For Individual Posts ,[object Object],Other posts are mostly read in days after publication (& may have additional peaks) But what of implications of RSS statistics, email delivery, …?
Distributed Blog Interface ,[object Object],[object Object],[object Object],[object Object],[object Object],On Sunday 13 June, 353 views of Fb post on MyBlogLog and 187 on UK Web Focus Sunday 187 315
Google Reader ,[object Object],[object Object]
Email Subscribers ,[object Object],[object Object]
Technorati Ranking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lies, Dammed Lies & Blog Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recording Evidence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions

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Monitoring the Impact of Your Strategies

  • 1. Using the Social Web to Maximise Access to your Resources: Monitoring the Impact Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Resources bookmarked using ‘ scaseo ' tag http://www.ukoln.ac.uk/web-focus/events/workshops/sca-seo-20090629/ Email: [email_address] Twitter: http://twitter.com/briankelly/ Blog: http://ukwebfocus.wordpress.com/
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