2. Key takeaways Design Thinking course
1. Interaction with others makes your ideas better
2. Prototyping makes an idea really tangible and
thus a bigger chance to get the idea accepted
3. Creativity needs to be stimulated
3. 1. Situation
2. Define
problem
3. Brainstorm
solutions
4. Prototype
solution
5. Discuss
prototype
6. Improve
problem
definition,
prototype & test
again
Experienced process
evaluation evaluation evaluation evaluationevaluation
4. Reflection
Apply design thinking in the field of Marketing
Start talking about it (colleagues, management, HR etc.)
Propose an idea (management) for implementation of Design Thinking within the
company
And offer to be the project manager of this project
Write an article about the course and publish it
Give presentations about Design Thinking
Apply Design Thinking in your first new project
Apply Design Thinking in your current work flows or projects
Create an website and show what Design Thinking is
Show the Citrix case to the board & management
Persuade colleagues to do the Design Thinking course
Ask a famous person in this field to give an presentation/course
Approach training institutes (for Marketing) and ask them to implement Design
Thinking
