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Thinking about 
technology: 
differently 
@LorcanD 
Lorcan Dempsey 
OCLC 
7 November 2014 
LITA 
Albaquerque
2 
Cartoons by:
3
Overview 
4
Preamble
Within a discovery service … 
1. Aspire to a singular identity for 
entities/things (people, works, 
places, organizations, …) 
2. Gather data associated with those 
identities (e.g. ‘cards’) 
3. Create relationships between 
identities.
OCLC Production Services 
External OCLC Research Systems 
Internal OCLC Research 
Resources 
enhanced 
WorldCat 
WORKS 
Kindred Works 
Classify 
Identities 
FictionFinder 
Cookbook 
Finder 
LCSH 
378M 
VIAF 
FAST 
GMGPC 
GSAFD 
GTT 
LCTGM MeSH 
DDC 
Linked Data Entities 
481.3M 
202M 
939K 
1.2M 
6.2M 
523K 107K
Records Processed by VIAF 
152,528,486 
0 50,000,000 100,000,000 150,000,000 
bibliographic 
personal 
corporate 
title 
geographic 
geographic title corporate personal bibliographic 
Records 423,054 3,920,640 5,472,823 35,894,126 106,817,843 
1.7B 
rows 
45 
minutes 
JSON 
view 
S M T W T F S S M T W T F S 
2 months to cluster VIAF 
(conventional processing approach) 24 hours 
(actual time to cluster VIAF 
using Hadoop/HBase) 
45 minutes to process 
JSON view of VIAF 
8.3 M 
Clusters 
(>1 authority 
for same entity) 
4.7M intra-VIAF links 
Oct. 2014
Looking at 
technology … 
differently
Examples 
• Cell phones 
• Citation management 
1 • Institutional repositories 
2 3 
Technology 
• The network reshapes 
society and society reshapes 
the network 
4 example Challenges 
- pre strategic 
organization 
reshaping 
1. From consumption to 
creation 
2. Workflow is the new 
content 
3. From outside-in to inside-out 
4. From discovery to 
discoverability
11 
Micro-coordination 
Ad hoc 
rendezvous 
Situational 
Location 
Fulfilment 
Relationship 
Visual
The example of Citation 
management
So in a relatively short time, a solitary and manual 
function has evolved into a workflow enacted in a 
social and digital environment. In addition to 
functional value, this change has added network 
value, as individual users benefit from the community 
of use. People can make connections and find new 
work, and the network generates analytics which may 
be used for recommendations or scholarly metrics. In 
this way, for some people, citation management has 
evolved from being a single function in a broader 
workflow into a workflow manager, discovery engine, 
and social network. 
Dempsey & Walter, 2014
The example of 
Institutional 
repository
In a well-known article, Salo (2008) offers a variety of 
reasons as to why they have not been as heavily used 
as anticipated. These include a lack of attention to 
faculty incentives (‘prestige’) and to campus 
workflows. She concludes that IRs will not be 
successful unless developed as a part of “systematic, 
broad-based, well-supported data-stewardship, 
scholarly-communication, or digital-preservation 
program”.
EPrints Update, Les Carr, University 
of Southampton, Repository Fringe, 2014 
http://www.slideshare.net/repofringe/e-prints42y
Thinking about 
technology: 
differently
Automated Networked Socio-technical 
Ahem! 
Pervasive 
Sociodigitization 
Informationalized 
Sociomaterial 
Industrial internet 
The technical reshapes the social – the social reshapes the technical
Technology is a central part of how we 
enact work, communication, organization, …. 
Our view of technology belongs to an earlier era. We think of discrete systems 
and impacts …. separated from the network and digital practices of our users. 
Our focus will have to shift to think of how best to engage with those 
environments.
Examples 
• Cell phones 
• Citation management 
1 • Institutional repositories 
2 3 
Technology 
• The network reshapes 
society and society reshapes 
the network 
4 Challenges - pre strategic 
organization 
reshaping 
1. From consumption to 
creation 
2. Workflow is the new 
content 
3. From outside-in to inside-out 
4. From discovery to 
discoverability
From 
consumption to 
creation
Framing the Scholarly Record … 
The evolving scholarly record, Lavoie et al
Transformation of the academic library 
Kurt de Belder 
http://www.oclc.org/content/dam/research/events/dss/ppt/dss_debelder.pptx 
24
More opportunities for 
support across the whole 
lifecycle in a digital 
environment.
Workflow is the 
new content
Convenience 
The cost of context switching 
The cost of fragmentation 
Relationship – sharing – engagement 
Solo vs collaborative 
Different needs 
Visitors vs residents 
What people actually do, not what they say they do
#vandr
The data from the Emerging educational 
stage seem to suggest that individuals 
were engaging with systems and 
materials not provided by their 
institutions to do institutional work 
(e.g., consulting Wikipedia to write an 
essay). Such user-owned literacies, 
when mapped like this, take a prominent 
role in the academic work of many of our 
research subjects. Given the effect that the 
internet is having on collapsing the 
relationship between certain modes of 
activity and specific physical spaces, it 
is important not to tie notions of the 
institutional and the personal to ideas of 
“school/university/library” and “home” as 
buildings.
The Learning Black Market 
“It’s like a taboo I guess with all teachers, they just all 
say – you know, when they explain the paper they 
always say, ‘Don’t use Wikipedia.’” 
(USU7, Female, Age 19, Political Science)
 arXiv, SSRN, RePEc, PubMed Central (disciplinary 
repositories that have become important discovery 
hubs); 
 Google Scholar, Google Books, Amazon (ubiquitous 
discovery and fulfillment hubs); 
 Mendeley, ResearchGate (services for social discovery 
and scholarly reputation management); 
 Goodreads, LibraryThing (social description/reading 
sites); 
 Wikipedia, Yahoo Answers, Khan Academy (hubs for 
open research, reference, and teaching materials). 
 GalaxyZoo, FigShare, OpenRefine (data storage and 
manipulation tools) 
 Github (software management)
Wouter Haak 
Elsevier, VP Product Strategy 
LIBER, Riga, 2014
Workflow 
the social reshapes the technical 
the technical reshapes the social 
• In a print world, 
researchers and 
learners organized their 
workflow around the 
library. 
• The library had limited 
interaction with the full 
process. 
• In a digital world, the 
library needs to 
organize itself around 
the workflows of 
research and learners. 
• Workflows generate 
and consume 
information resources.
The inside out 
collection
Open Web Resources ‘Published’ materials 
Low 
Stewardship 
In many 
collections 
Institutional 
In few 
collections 
Research & Learning 
Materials 
Licensed 
Special Collections 
Local Digitization 
Purchased 
High 
Stewardship
In many 
collections 
Outside, in 
A 
In few 
collections 
Licensed 
Purchased 
OCLC Collections Grid 
Library as broker 
Maximise efficiency 
Distinctive 
Low 
Stewardship 
High 
Stewardship 
Available 
Library as provider 
Maximise discoverability 
Inside, out
From discovery 
to discoverability
People matter 
Full library 
discovery 
A decentered 
network presence – 
the power of pull 
Discovery is not just … 
the discovery layer 
Discovery often happens elsewhere. 
Make institutional resources discoverable (inside out).
Full library discovery? Service discovery? People discovery? Event discovery? 
If your expertise is not seen, you will not be seen as expert.
Reputation management 
• Expertise and profiling 
• Identity 
• Make the institution, expertise, 
research outputs, discoverable, … 
• New Knowledge work ( Kenning 
Arlitsch) 
The power of pull 
• Connect to library capacities where 
it makes sense
Workflow, collaboration, sharing, … 
the social reshapes the technical 
the technical reshapes the social
50
Resolver configuration. 
How do you engage with researcher profiling, reputation management, 
research information management, ….?
The decentered network 
presence 
University 
Library 
Cloud Sourced 
Decoupled 
Communication 
Website 
External 
Syndication
Youtube 
Decoupled 
Communication 
Flickr 
Twitter 
Facebook 
Blogs 
Google 
Knowledgebase 
Resolver 
Discovery 
Cloud Sourced 
Libguides
Digital 
Archive 
Blogs 
External 
Syndication 
Proxy Toolbar 
Services 
Data 
RSS 
WorldCat 
Metadata 
Europeana 
Scirus 
Ethos 
ArchivesGrid 
Suncat 
Summon 
Jorum 
Linked Data 
(Catalog) 
OAI-PMH 
(Dspace) 
Z39.50 
Library APIs 
Proxy 
Widgets 
Mobilepp 
Discovery 
Catalogue 
Dspace
 Are library resources visible where people are doing their work, in 
the search engines, in citation management tools, and so on? 
 Is library expertise visible when people are searching for things? Can 
a library user discover a personal contact easily? Are there 
photographs of librarians on the website? The University of 
Michigan has a nice feature where it returns relevant subject 
librarians in top level searches. 
 Are there blogs about special collections or distinctive services or 
expertise, which can be indexed and found on search engines? Are 
links to relevant special collections or archives created in Wikipedia. 
Can researchers configure a resolver in Scholar, Mendeley or other 
services? 
 As attention shifts from collections to services, are library services 
described in such a way that they are discoverable? On the website? 
In search engines? Is SEO a routine part of development? Schema? 
 Is metadata for resources shared with all relevant services? 
Discovery is more than the discovery layer. 
Discovery often happens elsewhere. 
Make institutional resources discoverable (inside-out).
Research, learning and information behaviors are shaping and being reshaped by 
the network. 
Libraries are supporting these new behaviors and working to connect their 
services to these new environments. 
This requires us to think about technology …. Differently.
Credits 
• Arlitsch, K., Obrien, P., Clark, J. A., Young, S. W., & Rossmann, D. (2014). Demonstrating Library Value at Network 
Scale: Leveraging the Semantic Web With New Knowledge Work. Journal of Library Administration, 54(5), 413-425. 
• (Carr, 2014) EPrints Update, Les Carr, University of Southampton, Repository Fringe, 2014 
http://www.slideshare.net/repofringe/e-prints42y 
• (de Belder, 2013) Transformation of the academic library Kurt de Belder 
http://www.oclc.org/content/dam/research/events/dss/ppt/dss_debelder.pptx 
• (Dempsey, Malpas & Lavoie) Collection Directions. portal: Libraries and the Academy, 14, 3 (July 2014), 393–423. 
http://www.oclc.org/content/dam/research/publications/library/2014/oclcresearch-collection-directions-preprint- 
2014.pdf 
• (Dempsey & Walter, 2014) A Platform Publication for a Time of Accelerating Change. College & Research 
Libraries, 75, November 2014: 760-762. 
• GapingVoid. http://gapingvoid.com/ 
• (Lavoie et al, 2014) The evolving scholarly record. 
http://oclc.org/content/dam/research/publications/library/2014/oclcresearch-evolving-scholarly-record-2014.pdf 
• (Salo, 2008) Salo, D. (2008). Innkeeper at the roach motel. Library Trends, 57(2), 98-123. 
• Visitors and residents 
http://oclc.org/research/activities/vandr.html 
Quote from: Connaway, L. S., Lanclos, D., & White, D. (2012). Some people visit the web, some people live there: 
The effect of online residency on digital literacies. Presented at EDUCAUSE 2012, November 9, 2012, Denver, 
Colorado 
61

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Thinking about technology .... differently

  • 1. Thinking about technology: differently @LorcanD Lorcan Dempsey OCLC 7 November 2014 LITA Albaquerque
  • 3. 3
  • 6. Within a discovery service … 1. Aspire to a singular identity for entities/things (people, works, places, organizations, …) 2. Gather data associated with those identities (e.g. ‘cards’) 3. Create relationships between identities.
  • 7. OCLC Production Services External OCLC Research Systems Internal OCLC Research Resources enhanced WorldCat WORKS Kindred Works Classify Identities FictionFinder Cookbook Finder LCSH 378M VIAF FAST GMGPC GSAFD GTT LCTGM MeSH DDC Linked Data Entities 481.3M 202M 939K 1.2M 6.2M 523K 107K
  • 8. Records Processed by VIAF 152,528,486 0 50,000,000 100,000,000 150,000,000 bibliographic personal corporate title geographic geographic title corporate personal bibliographic Records 423,054 3,920,640 5,472,823 35,894,126 106,817,843 1.7B rows 45 minutes JSON view S M T W T F S S M T W T F S 2 months to cluster VIAF (conventional processing approach) 24 hours (actual time to cluster VIAF using Hadoop/HBase) 45 minutes to process JSON view of VIAF 8.3 M Clusters (>1 authority for same entity) 4.7M intra-VIAF links Oct. 2014
  • 9. Looking at technology … differently
  • 10. Examples • Cell phones • Citation management 1 • Institutional repositories 2 3 Technology • The network reshapes society and society reshapes the network 4 example Challenges - pre strategic organization reshaping 1. From consumption to creation 2. Workflow is the new content 3. From outside-in to inside-out 4. From discovery to discoverability
  • 11. 11 Micro-coordination Ad hoc rendezvous Situational Location Fulfilment Relationship Visual
  • 12. The example of Citation management
  • 13. So in a relatively short time, a solitary and manual function has evolved into a workflow enacted in a social and digital environment. In addition to functional value, this change has added network value, as individual users benefit from the community of use. People can make connections and find new work, and the network generates analytics which may be used for recommendations or scholarly metrics. In this way, for some people, citation management has evolved from being a single function in a broader workflow into a workflow manager, discovery engine, and social network. Dempsey & Walter, 2014
  • 14. The example of Institutional repository
  • 15. In a well-known article, Salo (2008) offers a variety of reasons as to why they have not been as heavily used as anticipated. These include a lack of attention to faculty incentives (‘prestige’) and to campus workflows. She concludes that IRs will not be successful unless developed as a part of “systematic, broad-based, well-supported data-stewardship, scholarly-communication, or digital-preservation program”.
  • 16. EPrints Update, Les Carr, University of Southampton, Repository Fringe, 2014 http://www.slideshare.net/repofringe/e-prints42y
  • 18. Automated Networked Socio-technical Ahem! Pervasive Sociodigitization Informationalized Sociomaterial Industrial internet The technical reshapes the social – the social reshapes the technical
  • 19. Technology is a central part of how we enact work, communication, organization, …. Our view of technology belongs to an earlier era. We think of discrete systems and impacts …. separated from the network and digital practices of our users. Our focus will have to shift to think of how best to engage with those environments.
  • 20. Examples • Cell phones • Citation management 1 • Institutional repositories 2 3 Technology • The network reshapes society and society reshapes the network 4 Challenges - pre strategic organization reshaping 1. From consumption to creation 2. Workflow is the new content 3. From outside-in to inside-out 4. From discovery to discoverability
  • 22. Framing the Scholarly Record … The evolving scholarly record, Lavoie et al
  • 23.
  • 24. Transformation of the academic library Kurt de Belder http://www.oclc.org/content/dam/research/events/dss/ppt/dss_debelder.pptx 24
  • 25. More opportunities for support across the whole lifecycle in a digital environment.
  • 26.
  • 27. Workflow is the new content
  • 28.
  • 29. Convenience The cost of context switching The cost of fragmentation Relationship – sharing – engagement Solo vs collaborative Different needs Visitors vs residents What people actually do, not what they say they do
  • 31.
  • 32. The data from the Emerging educational stage seem to suggest that individuals were engaging with systems and materials not provided by their institutions to do institutional work (e.g., consulting Wikipedia to write an essay). Such user-owned literacies, when mapped like this, take a prominent role in the academic work of many of our research subjects. Given the effect that the internet is having on collapsing the relationship between certain modes of activity and specific physical spaces, it is important not to tie notions of the institutional and the personal to ideas of “school/university/library” and “home” as buildings.
  • 33. The Learning Black Market “It’s like a taboo I guess with all teachers, they just all say – you know, when they explain the paper they always say, ‘Don’t use Wikipedia.’” (USU7, Female, Age 19, Political Science)
  • 34.  arXiv, SSRN, RePEc, PubMed Central (disciplinary repositories that have become important discovery hubs);  Google Scholar, Google Books, Amazon (ubiquitous discovery and fulfillment hubs);  Mendeley, ResearchGate (services for social discovery and scholarly reputation management);  Goodreads, LibraryThing (social description/reading sites);  Wikipedia, Yahoo Answers, Khan Academy (hubs for open research, reference, and teaching materials).  GalaxyZoo, FigShare, OpenRefine (data storage and manipulation tools)  Github (software management)
  • 35. Wouter Haak Elsevier, VP Product Strategy LIBER, Riga, 2014
  • 36. Workflow the social reshapes the technical the technical reshapes the social • In a print world, researchers and learners organized their workflow around the library. • The library had limited interaction with the full process. • In a digital world, the library needs to organize itself around the workflows of research and learners. • Workflows generate and consume information resources.
  • 37. The inside out collection
  • 38. Open Web Resources ‘Published’ materials Low Stewardship In many collections Institutional In few collections Research & Learning Materials Licensed Special Collections Local Digitization Purchased High Stewardship
  • 39. In many collections Outside, in A In few collections Licensed Purchased OCLC Collections Grid Library as broker Maximise efficiency Distinctive Low Stewardship High Stewardship Available Library as provider Maximise discoverability Inside, out
  • 40. From discovery to discoverability
  • 41.
  • 42. People matter Full library discovery A decentered network presence – the power of pull Discovery is not just … the discovery layer Discovery often happens elsewhere. Make institutional resources discoverable (inside out).
  • 43. Full library discovery? Service discovery? People discovery? Event discovery? If your expertise is not seen, you will not be seen as expert.
  • 44. Reputation management • Expertise and profiling • Identity • Make the institution, expertise, research outputs, discoverable, … • New Knowledge work ( Kenning Arlitsch) The power of pull • Connect to library capacities where it makes sense
  • 45. Workflow, collaboration, sharing, … the social reshapes the technical the technical reshapes the social
  • 46.
  • 47.
  • 48.
  • 49. 50
  • 50. Resolver configuration. How do you engage with researcher profiling, reputation management, research information management, ….?
  • 51. The decentered network presence University Library Cloud Sourced Decoupled Communication Website External Syndication
  • 52. Youtube Decoupled Communication Flickr Twitter Facebook Blogs Google Knowledgebase Resolver Discovery Cloud Sourced Libguides
  • 53.
  • 54.
  • 55. Digital Archive Blogs External Syndication Proxy Toolbar Services Data RSS WorldCat Metadata Europeana Scirus Ethos ArchivesGrid Suncat Summon Jorum Linked Data (Catalog) OAI-PMH (Dspace) Z39.50 Library APIs Proxy Widgets Mobilepp Discovery Catalogue Dspace
  • 56.
  • 57.  Are library resources visible where people are doing their work, in the search engines, in citation management tools, and so on?  Is library expertise visible when people are searching for things? Can a library user discover a personal contact easily? Are there photographs of librarians on the website? The University of Michigan has a nice feature where it returns relevant subject librarians in top level searches.  Are there blogs about special collections or distinctive services or expertise, which can be indexed and found on search engines? Are links to relevant special collections or archives created in Wikipedia. Can researchers configure a resolver in Scholar, Mendeley or other services?  As attention shifts from collections to services, are library services described in such a way that they are discoverable? On the website? In search engines? Is SEO a routine part of development? Schema?  Is metadata for resources shared with all relevant services? Discovery is more than the discovery layer. Discovery often happens elsewhere. Make institutional resources discoverable (inside-out).
  • 58.
  • 59. Research, learning and information behaviors are shaping and being reshaped by the network. Libraries are supporting these new behaviors and working to connect their services to these new environments. This requires us to think about technology …. Differently.
  • 60. Credits • Arlitsch, K., Obrien, P., Clark, J. A., Young, S. W., & Rossmann, D. (2014). Demonstrating Library Value at Network Scale: Leveraging the Semantic Web With New Knowledge Work. Journal of Library Administration, 54(5), 413-425. • (Carr, 2014) EPrints Update, Les Carr, University of Southampton, Repository Fringe, 2014 http://www.slideshare.net/repofringe/e-prints42y • (de Belder, 2013) Transformation of the academic library Kurt de Belder http://www.oclc.org/content/dam/research/events/dss/ppt/dss_debelder.pptx • (Dempsey, Malpas & Lavoie) Collection Directions. portal: Libraries and the Academy, 14, 3 (July 2014), 393–423. http://www.oclc.org/content/dam/research/publications/library/2014/oclcresearch-collection-directions-preprint- 2014.pdf • (Dempsey & Walter, 2014) A Platform Publication for a Time of Accelerating Change. College & Research Libraries, 75, November 2014: 760-762. • GapingVoid. http://gapingvoid.com/ • (Lavoie et al, 2014) The evolving scholarly record. http://oclc.org/content/dam/research/publications/library/2014/oclcresearch-evolving-scholarly-record-2014.pdf • (Salo, 2008) Salo, D. (2008). Innkeeper at the roach motel. Library Trends, 57(2), 98-123. • Visitors and residents http://oclc.org/research/activities/vandr.html Quote from: Connaway, L. S., Lanclos, D., & White, D. (2012). Some people visit the web, some people live there: The effect of online residency on digital literacies. Presented at EDUCAUSE 2012, November 9, 2012, Denver, Colorado 61

Editor's Notes

  1. 2,662,433,583 controlled data points in enhanced WorldCat (including OCLC production authority control links) DTICT 6,759,733 FAST 481,311,144 GMGPC 939,733 GSAFD 1,216,745 GTT 6,248,478 LC Form/Genre 2,388,344 LCSH 202,687,061 LCTGM 523,498 MeSH 107,027 VIAF 378,097,152
  2. Images created by David White, Co-manager, Technology Assisted Lifelong Learning, University of Oxford Institutional Resident Gap UKU3 (UK 1st year undergraduate) This participant has a clear demarcation between Resident modes of engagement in her personal life and Visitor modes of engagement for study. The map is a mode of engagement landscape onto which individuals can be plotted. The limits of the map have been defined by the four major framing concepts of the project: V&R – Personal and Institutional. The Personal end of the axis encompasses an individual’s private life, and the Institutional is their professional and/or academic life. The data from the Emerging educational stage seem to suggest that individuals were engaging with systems and materials not provided by their institutions to do institutional work (e.g., consulting Wikipedia to write an essay). Such user-owned literacies, when mapped like this, take a prominent role in the academic work of many of our research subjects. Given the effect that the internet is having on collapsing the relationship between certain modes of activity and specific physical spaces, it is important not to tie notions of the intuitional and the personal to ideas of “school/university/library” and “home” as buildings. White, D., & Connaway, L.S. Visitors & Residents: What Motivates Engagement with the Digital Information Environment. 2011-2012. Funded by JISC, OCLC, and Oxford University. http://www.oclc.org/research/activities/vandr/.
  3. Image: http://www.deviantart.com/morelikethis/211376699 Covert online study habits Wikipedia Don’t cite Widely used Guilt Students & teachers disagree Quality sources There is a “Learning Black Market”: learners use non-traditional sources but feel they cannot talk about them in an institutional context. Wikipedia usage is an example of this. (White & Connaway, 2011) Connaway, Lynn Silipigni, Donna Lanclos, and Erin M. Hood. 2013. “I find Google a lot easier than going to the library website.” Imagine ways to innovate and inspire students to use the academic library. Proceedings of the Association of College & Research Libraries (ACRL) 2013 conference, April 10-13, 2013, Indianapolis, IN. http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/confsandpreconfs/2013/papers/Connaway_Google.pdf. White, David. 2008. Not “natives’”& “immigrants” but “visitors’ & “residents.” TALL Blog: Online Education with the University of Oxford, April 23, http://tallblog.conted.ox.ac.uk/index.php/2008/07/23/not-natives-immigrants-but-visitors-residents/. Saunders also found that faculty are “concerned with students’ reliance on Google and Wikipedia for information.” This may help to explain why many of the Emerging stage participants expressed a reluctance to acknowledge or cite Wikipedia in their work for fear of being ridiculed by faculty, or be given a lower grade. This is referred to as the Learning Black Market, which is discussed in more detail in Connaway, Lanclos, and Hood and White’s 2011 blog entry. Saunders, Laura. 2012. Faculty perspectives on information literacy as a student learning outcome. The Journal of Academic Librarianship 38, no. 4 (2012): 231.
  4. Not just about ‘special’ collections