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[object Object],[object Object]
[object Object]
[object Object]
Types of markets ,[object Object],[object Object],[object Object],[object Object]
Marketing mix product promotion place price
Core marketing concepts. ,[object Object],[object Object],[object Object],[object Object]
Seven p’s
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Eighth p ,[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
Stages in marketing . ,[object Object],[object Object],[object Object]
The scope of marketing.
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[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Marketing management ?
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Evolution of marketing.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Orientation of management  towards marketing.
The five distinct concepts of marketing
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[object Object],[object Object]
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Selling and marketing
[object Object],[object Object],[object Object]
The marketing concept
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[object Object],Target  market Customer needs Integrated marketing Profits through Customer satisfaction
[object Object],[object Object],[object Object]
[object Object],Top management Middle management Front-line people customers
[object Object],customers Front –line people Middle management Top management
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Limitations of marketing concept.
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Value driven marketing
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Marketing Management