Presentation focus orfail june 2010
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The document discusses the importance of focus for startups. It recommends that startups sacrifice options to focus on their core utility and features, sequence their efforts correctly by hitting the most important goals first, and test continuously to drive their efforts. The document provides examples of frameworks like the Lean Startup methodology and customer development process that can help startups maintain focus on delivering value to customers through an iterative process of building and testing minimal viable products.
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Presentation focus orfail june 2010
- 1. Focus or Fail By Mick Liubinskas Pollenizer
- 2. Why be focused? How to be focused?
- 4. Name Company What does it do? Aims for the workshop Future geek What animal are you?
- 7. You Are Here
- 10. 1.Don’t get crushed 2.You can’t afford not too 3.Customer s will like it more
- 12. Focus... How?
- 13. Are you my purpose?
- 14. Features Fun
- 15. Why are you building a business What are you changing in the world Wildest dream What’s the one thing that happens that means it’s all working
- 16. Hit the first pin hard Get the sequence right
- 17. Picking Your Segments Characteristics Segment #1 Segment #2 Segment #3 Reachable -1 -1 1 Strong immediate need 0 0 -1 Can get the value 1 -1 0 Can use it 1 0 -1 26 more... 1 1 1 TOTAL 2 -1 0
- 18. You must sacrifice Choices, choices, choices
- 19. Focus Do Don’t (one) (few) (many)
- 20. Core Utility Support Features
- 21. Old School Opportunity Solution Build Sell Clear Clear It It Customer Development Customer Customer Customer Company Discovery Validation Creation Creation
- 22. Retention Context Your Sharing of Leads Service Content = Viral
- 23. Retention Context Your Sharing of Leads Service Content = Viral
- 24. Retention Context Your Sharing of Leads Service Content = Viral
- 25. A one track mind... 1. Sacrifice 2. Sequence 3. Core First
- 27. Characteristics Mth 1 Mth 2 Mth 3 Q2 Q3 Q4 Y2 Business & Vision Customer Development Product Marketing Business Development
- 28. Capital Raising Need Be Need Need Start Signed Investor Committed Money in Pitching Term Ready Investors Bank Sheet 8-16 Weeks
- 29. Turn This
- 30. s to win 1. F ocu efi rst 2. Cor st! test te 3. T est
- 31. Go Read and Join! Eric Ries - Lean Startup / Minimal Viable Product • http://www.startuplessonslearned.com/ Sean Ellis - Metric Driven Marketing • http://startup-marketing.com/ Steve Blank - Customer Development • 4 Steps to the Epiphany – book. • http://www.steveblank.com/ Sydney Lean Startup Circle Silicon Beach Forum
- 32. Pollenizer Methodology Minimal Customer Focus Viable Development Product
- 33. Q&A
- 34. Focus or Fail Mick Liubinskas Pollenizer.com mick@pollenizer.com @liubinskas Photo References: http://www.flickr.com/photos/dcassaa/ http://www.flickr.com/photos/bjmccray/ http://www.flickr.com/photos/25318921@N07/2461652609/ http://www.flickr.com/photos/melyviz/160269050/ http://www.flickr.com/photos/ihtatho/627226315/ http://www.flickr.com/photos/statusfrustration/134388320/ http://www.flickr.com/photos/buck82/7855198/ http://www.flickr.com/photos/pazit/2400635021/ http://www.flickr.com/photos/theopenseas/182775698/ http://www.flickr.com/photos/valeriebb/296470096/ http://www.flickr.com/photos/54122508@N00/317904727/