This case study is about Silicon Valley professional entrepreneur, John Hanke's career and the story of Google's Niantic Labs. We will know the tough choice John Hanke made and the challenging path his team has taken to disrupt the gaming industry, and what makes Silicon Valley the mother lode of high-tech business.
3. Faculty, UC Berkeley
Founding Executive Director Emeritus of the Lester Center
Jerome S. Engel
The author
The full article is available at Harvard business review
56. “Two roads diverged in a
wood, and I -
I took the one less
traveled by,
And that has made all
the difference
-- ROBERT FROST
American Poet (1874 – 1963)
“THE ROAD NOT TAKEN”
57. Spin-off is a more challenging route for Niantic Labs
65. “I came in as entrepreneur. I got to see what it was like to
be a vice president in a large public company… it doesn't
have a lot to do with the product innovation, which was
the thing that originally interested me. I was at a point
where I was lucky to be able to have a choice, so I created
this new thing where I could do what I wanted to do.”
-- John Hanke
Niantic Labs CEO