Paper presentation for IASDR conference Tokyo 2013. Simplicity by Metaphor - How to apply metaphor to achieve simplicity in interaction design. Paper by Lixia Zhang and Heekyoung Jung.
11. SUBTITLE
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Memorize
Don Norman The complexity of Simplicity
Simplicity
What is
Lixia Zhang, Heekyoung Jung
12. SUBTITLE
DIRECT NAVIGATOR
RETURNFUNCTIONS
TOP MENU MENU
ENTER
AUDIO ANGLE/PAGE SETUP
PLAY LIST
PLAYMODE PLAY SPEED ZOOM GROUP
PLAY
SLOW SEARCHSKIP
CANCEL QUICK REPLAY
MANUAL SKIP
DEPTH ENHANCER
MULTI
RE-MASTER
ADVANCED
DISC REVIEW
AV
ENHANCER REPEAT
FL SELECTQUICK OSD OPEN/CLOSE
PAUSESTOP
100
7 8 9
4 5 6
1 2 3
MENU
Simplicity
What is
Lixia Zhang, Heekyoung Jung
Don Norman The complexity of Simplicity
13. SUBTITLE
DIRECT NAVIGATOR
RETURNFUNCTIONS
TOP MENU MENU
ENTER
AUDIO ANGLE/PAGE SETUP
PLAY LIST
PLAYMODE PLAY SPEED ZOOM GROUP
PLAY
SLOW SEARCHSKIP
CANCEL QUICK REPLAY
MANUAL SKIP
DEPTH ENHANCER
MULTI
RE-MASTER
ADVANCED
DISC REVIEW
AV
ENHANCER REPEAT
FL SELECTQUICK OSD OPEN/CLOSE
PAUSESTOP
100
7 8 9
4 5 6
1 2 3
Simplicity
What is
Lixia Zhang, Heekyoung Jung
Perceived
Simplicity
Don Norman The complexity of Simplicity
17. Metaphor was originally defined in
linguistics as a figure of speech in which
a word or phrase is applied to an object
or action to which it is not literally
applicable. The essence of metaphor is
to understand and experience one kind
of thing in terms of another.
Metaphor
What is
Lixia Zhang, Heekyoung JungLixia Zhang, Heekyoung Jung
18. Metaphor
What is
Lixia Zhang, Heekyoung Jung
As Lakoff and Johnson have argued that
metaphor is the foundation of the
conceptual system. It is foundation of how
we understand things around us.
33. Physical
Bottle Cap See Saw Zipper
Abstract
Metaphor
Experiment on
Lixia Zhang, Heekyoung Jung
34. Physical
Bottle Cap See Saw Zipper
Descriptive
Metaphor
Experiment on
Lixia Zhang, Heekyoung Jung
35. The clock looks like analogue clock.
The clock looks like a face.
The clock looks like dial phone.
Metaphor
Experiment on
Lixia Zhang, Heekyoung Jung
Noun
36. The clock operates like seesaw.
The clock operates like bottle cap.
The clock operates like zipper.
Metaphor
Experiment on
Lixia Zhang, Heekyoung Jung
Verb
37. Overall perceptual simplicity
Representational efficiency
Engaging appearance
Perceived learnability
Perceived predictability
Perceived simplicity of
alarm setting control
Accuracy in prediction of
workflow
Confidence in prediction
Operational simplicity
based on perception
Metaphoric implication
1. The model looks simple to use
8. The functional controls of the alarm are obvious
9. The alarm clock’s interface looks inviting
4. The alarm clock’s interface looks easy to learn
5. I know how to interact with the alarm by observing
the model
2. The interaction of the alarm looks simple
6. Set alarm A to 9 o’clock in the morning and read what time
is alarm B set
7. I am confident that my answer above would accomplish
the task
3. How do you rate the simplicity of the workflow?
10. What does the model remind you of?
Lixia Zhang, Heekyoung Jung
Metaphor
Experiment on
39. Tuck your chin into your chest,
and then lift your chin upward
as far as possible. 6-10
repetitions
Lower your left ear toward your
left shoulder and then your right
ear toward your right shoulder.
6-10 repetitions.
Roller, C. (2011). How cognitive fluency affects decision making. UXmatters.
Tuck your chin into your chest, and
then lift your chin upward as far as
possible. 6-10 repetitions
Lower your left ear toward your left
shoulder and then your right ear
toward your right shoulder. 6-10
repetitions.
Cognitive Fluency
What is
Lixia Zhang, Heekyoung Jung
45. Overall perceptual simplicity
Representational efficiency
Engaging appearance
Perceived learnability
Perceived predictability
Perceived simplicity of
alarm setting control
Accuracy in prediction of
workflow
Confidence in prediction
Operational simplicity
based on perception
Metaphoric implication
1. The model looks simple to use
8. The functional controls of the alarm are obvious
9. The alarm clock’s interface looks inviting
4. The alarm clock’s interface looks easy to learn
5. I know how to interact with the alarm by observing
the model
2. The interaction of the alarm looks simple
6. Set alarm A to 9 o’clock in the morning and read what time
is alarm B set
7. I am confident that my answer above would accomplish
the task
3. How do you rate the simplicity of the workflow?
10. What does the model remind you of?
Lixia Zhang, Heekyoung Jung
Metaphor
Experiment on