operational plan for a new business

1. Aseel shoes
By Liza Ormol

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3. Contents
 Descriptions of company
 Vision and mission
 Location
 Markets and products
 Production
 Suppliers
 Parts of shoe
 Tools and materials
 machines
 Product storage
 Distribution
 Customer service
 Technology utilization 3

4. Operations
Plan
Description of
company
Flow of order
of goods and
services
Technology
utilization
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5. Aseel shoes
Name of the company Aseel shoes
Location Mazar e Sharif
Type of business Partnership
Products Shoes
Customers Women
Production More that 1000 units per month
Distribution Product storage
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6. Description of company
 Name of the company is Aseel shoes. That offers variety of
shoes for women
 Aseel is a Persian word that means original
 It inspired by BATA shoes that is famous for comfort and
quality
 It considers different market segments in women from
children's to teenage and young’s to aged people
 And it offers variety of shoes from converse, sneakers and
flats to heals and slippers
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7. Cont’d…
 it will locate on Mazar e Sharif whenever its practical work
starts
 Its strategic location (closeness) to Tajikistan, Uzbekistan and
Turkmenistan facilitate importing machinery and technical
staff from there
 This business hasn’t started yet. But works are in progress to
doing such
 And it’s a partnership between me and my father that capital
provide by him
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8. Vision and Mission
 Vision:
 Our vision is quality in low cost
 Mission:
 This vision can achieve by providing products with high
quality in low cost of production for women and different
status of people from lower class to middle class and also
considering high class
 Mission statement:
 Feel quality with Assel
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9. Location
 Main factory will locate on Mazar e Sharif in 4 acres land in
main zone
 And the type of building that we are having is a factory along
with its warehouse
 That previously used as factory for making soaps
 And this building is having the facilities of light, parking and
transportation
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10. Markets and products
 Aseel shoes are serving different market segments in women
that includes children's , Teenagers , Young's and aged people
 It offers variety of shoes from converse, flat, sneakers for
children to heals and boots to teenage and it considers new
fashion and offer different choices to young from high heels to
rain boots
 This product is solving the problem of not having a product of
low cost with high quality and local touch that not only
fashionable, but economical as well
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11. Production
 These products can produce with the help of machines and
experts that requires in production process
 And we can import these machines from Uzbekistan cause
they are good in technique and can provide us required
machines at low cost
 At first we can start our business with $20.000 investment that
$10.000 can use in import of machinery and remaining amount
can use in other expenses
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12. Cont’d…
 The plus point is the availability of land for us. That we
already have it and production cost will reduced somehow
 And one unit take few minutes to produce if we use machines
correctly
 In initial stages we are not going for foreign exports and
market segmentation. Cause we are not having enough budget
to fill demands
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13. Suppliers
 For making shoes we need raw materials like: leather, wood,
rubber, plastic, jute, metal or other plant materials
 We generally categorize women footwear products by types as
follows:
 Dress and casual / Leather footwear:
 This is a type of footwear for the normal daily working
environment . Usually this type of foot where uses leather
materials as the main component but for the lower market,
man-made synthetic material also can be used
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15. Cont’d…
 Trainers / sports footwear
 Trainers is a type of footwear for women training / sports
activities and is usually more durable – as it is designed to
resist sudden impact in sports movement – and yet
comfortable. Today, this particular type of footwear use a
combination of leather, man made synthetic textile, rubber,
plastic and other polymers
 Safety / working / heavy-duty footwear.
 Safety footwear is a type of footwear for harsh environment,
such as in mining industry, rescue, building construction. a
Pull-Up leather(leather with a deep texture finished surface is
used in this footwear) 15

16. Cont’d…
 Slippers / Sandals
 Casual footwear for women includes all sandals or other slip
on products
 Orthopedics / special-purpose footwear
 This is a type of footwear for people requiring corrective shoes
for irregular feet . slippers / sandals is a type of footwear for
less formal wear, made of either genuine leather on man-made
synthetic material
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17. Parts of shoe
 A shoe consist of sole, midsole, heel, and vamp(upper). They
are the basic parts of a shoe that are included in all type of
shoes
 Other parts of shoes are lining ,tongue , quarter, welt and
backstay. These parts are included as per design of the shoes
 Sole:
 The exterior bottom part of a shoe is the sole
 Insole:
 The interior bottom of shoe, which sits directly beneath the
foot. They can be removable too.
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19. Cont’d…
 Midsole:
 The layer that lies between the outsole and the insole for shock
absorption, is the midsole
 Heel:
 The rear part at the bottom of a shoe is the heel. It supports the
heal of the feet. Heel of a shoe are often made from the same
material as the sole of the shoe
 Vamp, or upper:
 The upper part of a shoe that helps in holding the shoe onto the
foot is the vamp or simply called the upper.
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20. Material and tools
Tools
Stitching awl Silver gel pen Rotary punch
Oblong punches Beveling tool Mini anvil
Round punches Small-head hammer Rotary cutter
Osborn tonguing chisel Wing dividers Rivet applicator
Osborn cutting pad Utility knife or other Belt sander
Leather scissors Skiver(safety beveller) Buffing wheel
Maul Safety glass
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21. Cont’d…
Materials
Strap material
Buckles if needed-small rivets if needed
Eco-weld water-based contact cement
Top soles
Bottom soles
Mid soles
Stitching awl thread
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23. Machines
 Six type of machines are mostly used in women shoes
manufacturing process that consist of eight step, that
remaining last two steps are done manually.
 Step 1. (cutting machine)
 Shoe cutting machine used for making women shoes having
the following features:
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Model ZJ(3D)-18080
Brand Golden laser
Origin Made in china
category Industrial suppliers/Machinery
label Shoe laser machine

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25. Cont’d…
 Step 2. (Sewing machine)
 sewing machine are having different types like:
 Heavy duty matters flanging machine, overlook mattress
flanging machine, leather skiving machine and heavy duty
automatic sewing machine for stitched shoes
 That we are going to have automatic sewing machine with the
following features:
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Genre Automatic sewing machine
Made for Layer of clothes, cottons, leather, rubber
Sewing unit high tix 7200CS
Control of operations One person can handle 2-3 machine

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27. Cont’d…
 Step 3.(Pulling over machine)
 Pulling over or heel seat and sides lasting machine features:
 1. Thermo cement heal seat and sides lasting machine
 2. 728 is a heel seat and sides lasting machine
 3. A microprocessor with PLC can send the execution of
lasting the shoe
 4. The computer will process the data
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Model Dimension Packing size Weight Production Power
QF-728A(MA) 1650mm 1800 1070kg 1500 pair 2HP

28. Cont’d…
 Step 4 .(chain stitching)
 stitching machine having the following features:
 SM 7733 :
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Type Main works Other works speed
Three handle
chain stitch
Stitching work
shoes, safety
shoes, hunting
shoes and boots
Also used for
luggage, bags,
sporting goods,
punching bags
1600 stitches

29. Cont’d…
 Step 5.(out sewing)
 Features for out sewing machine :
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feature description
Max. sewing speed 800 stitch per minute
Needle bar stoke 14mm
Max stitch length 5mm
Feeding method Universal feed movement
Stitch spec Single needle chain stitch
Embroidery area 235mm
Motor 4P.250W

30. Cont’d…
 Step 6.(Edge Grinding machine)
 In edge grinding machine the edge of the sole is ground down
with a blade revolving high speed
 It is having the following features:
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Features description
Dimension 750mm
Weight 180Kg
Voltage 220V
Power 3HP

31. Cont’d…
 Step 7.(Applying Coating)
 Hot coating is applied to the ground out leather and a face is
made, ink is the applied and polished. The bottom can be
ornamented or decorated with various type of coating
 Step 8.(Finishing Touches)
 Oil and dirt which attached themselves during the
manufacturing process are washed off, and the shoe is polished
with cream.
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33. Product storage
 After completion of production process we can store products
for the initial time period in our own factory warehouse cause
the amount of products that produced is not that much
 But later on we can get another warehouse on rent that could
store our products
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34. Distribution
 For this business we need leather, plastic, rubber and other raw
materials in larger quantity that could supply by local suppliers
of Mazar e Sharif at low cost
 And also Mazar e Sharif is a known name for leather
 Another plus point is its closeness to manufacturing company
that we could save extra transportation cost
 In Mazar e Sharif there is no specific suppliers and small
businesses available to supply your products , so the best way
to supply is small traders
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35. Customer service
 At initial stages we are distributing our products free of cost
for customers to attract them and know their responses
 Later on we are selling our products at lower price with high
quality and better service to attract more number of customers
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36. Technology utilization
 Technology is used for accounting and record
purpose of the business
 And also its efficient in database management of
customers, products and suppliers
 But later on it has been planned to use it in order
taking and fulfillment/shaping source as well
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37. Organization of company
Liza Ormol
Lida Ormol
Technical staff
Workers
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38. Shoes making process
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39. References:
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 http://www.miyagikogyo.co.jp/english/ocs_techno.html
 https://www.youtube.com/watch?v=vXcaIkESknY
 http://www.slideshare.net/NoumanKhan2/operational-plan-
10813860
 https://answers.yahoo.com/question/index?qid=20130512161017AA
fnama
 http://www.teonline.com/knowledge-centre/shoe-making-how-shoes-
made.html
 http://en.m.wikipedia.org/wiki/Shoemaking
 http://pdf.usaid.gov/pdf_docs/pnado888.pdf

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