You know how your sitting at work on a Wednesday night at 11pm starring at a black sheet of paper, TRYING to push out another idea. Well I’m going to examine a few of the hidden forces [Chance / Fortune / Luck / Fate ] that go into making great creative - And how you can grab hold of them. In fact, my mission at #CreativeMornings is to get everyone to leave with 1 more chance than they had before. My name is Lizi Hamer and these are my moments of chance as a creative.

2. Chance Fortune Fate Luck

5. PART 02 is revealed after you have donated.
Direct Mail Direct Video
Without you this is the
end of Franklin’s story.
To see more of his story,
donate what you can at
RSPCAstory.com or
fill out the attached form.

9. Become a master at noticing

12. WHAT IF WE MADE A PHOTO ALBUM THAT 3 MILLION PEOPLE LIKED
THAT’S 20% OF THE AUSTRALIAN POPULATION
Challenge:
OPSM wanted a brochure to increase the sale of their sunglasses.
OPSM isn’t seen as a destination for sunglasses.
Insight:
We all need more than a picture to find our perfect pair of
sunglasses - But trying on sunglasses indoors is a chore.
Creative Solution:
Make a fun event out of finding your perfect pair of sunglasses.
At the place you really need them, the beach.
The OPSM Sunshine Tour packed sunglasses, greensleeves, whippy &
a photographer into an ice cream van, hitting the nations beaches.
Serving you the reason to visit OPSM on facebook and find your picture.
Our tour book showcased the range of people, venues and sunglasses.
Results:
We convinced OPSM to participate with their fans to create &
distribute a digital showcase which reached 3 million Australians -
From a population of only 20 million.
In 3 months 3, 301, 818 people tatsed our camapign. OPSM Sunshine
Tour hit 1, 384, 587 facebook walls. 9939 Tour Sunglasses were tried
on. 92,020 saw & heard our OPSM Sunshine TourVan.
And OPSM sunglass sales increased by 21%
OPSM SUNSHINE TOUR LOGO – VE
OPSM Blue White

13. Put randomness into your routine

16. Great ideas don’t happen
at your desk

21. Talk out loud
[don’t be precious with your ideas]

25. INNOVATIONLESSONS FROM A MOBILE REVOLUTION
Start UP vs Corporate
Business model vs Business Plan
Hypothesis driven vs Implementation driven
Get out of the office vs Follow a plan
Agile: Spec as you go vs Waterfall: Spec up front
Failure expected vs Failure the exception
Operate on enough data vs operate on clean data
Hire agile teams vs Departments by function

27. Talk out loud
[don’t be precious with your ideas]
Great ideas don’t happen
at your desk
Put randomness into your routine
Become a master at noticing

28. Chance Fortune Fate Luck

29. The Iceberg Effect
Bounce. Copyright © Matthew Syed, 2010

30. The Iceberg Effect
Bounce. Copyright © Matthew Syed, 2010
Lizi Hamer .com
My creativity is in “Seeing the Gap”
and visualising in advance what’s going to work