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Your CV that never sleeps By Liz Murphy Marketing Consultant
LinkedIn Training for Students, Undergraduates & Recent Graduates - Employability Week
ā€¢ Iā€™m a freelance, self employed, Marketing Consultant
ā€¢ Iā€™ve been a director for over 15 years
ā€¢ I have over 25+ years experience in Marketing
ā€¢ For over 7 years I was responsible for 27 staff
ā€¢ I have also studied strategic digital marketing at
Harvard University in Boston USA
Why listen to me?
ā€¢ Iā€™m personally one of the top 1% of LinkedIn users
ā€¢ I use LinkedIn to promote the products of my
clients
ā€¢ I use LinkedIn professionally to advertise myself
ā€¢ I gain contract work via LinkedIn
ā€¢ I understand how LinkedIn works and the digital
world in detail
ā€¢ I have recruited over 100 members of staff in my
career including at director level
Itā€™s a digital employment world now
ā€¢ Some jobs are only ever advertised
digitally
ā€¢ CVs are sent electronically
ā€¢ You have to be in it to win it
Why use LinkedIn?
ā€¢ Where you can be professionally seen
ā€¢ Used to verify you
ā€¢ To maintain contact with colleagues ā€“
professionally
ā€¢ A place to find new professional contacts
ā€¢ Employers and recruitment agencies use it to
search for candidates
ā€¢ It is the best professional tool available
ā€¢ Without it you will be professionally silent
Before we beginā€¦ā€¦ā€¦..
ā€¢ You will need a professional email address
ā€¢ And I strongly recommend it is NOT linked to
anything personal ā€“ Facebook, Twitter etc.
ā€¢ From this moment you need a saintly
professional persona
ā€¢ If you like to be provocative online, it needs to
be hidden from a potential employer
If you are wild, digitally split yourself in 2
ā€¢ If an employer finds inappropriate
images or written rantings from you it
is likely to count against you
ā€¢ Guard against this
ā€¢ Consider a pen name for your out of
work activities
So as the basis LinkedIn is free, letā€™s begin
Iā€™ll cover;
ā€¢ Your headline
ā€¢ Adding a photograph
ā€¢ Understanding the need for an elevator
pitch
ā€¢ The use of search terms
ā€¢ Accepting & making connections
ā€¢ Being part of groups
ā€¢ LinkedIn email
ā€¢ Profile views
The profile headline
ā€¢ Who are you in one sentence?
ā€¢ This is not necessarily your job title
ā€¢ Each word could be part of a search used
by an employer
ā€¢ So used as many words a possible which
might be searched
ā€¢ Location and sector is also needed
ā€¢ Pick the location youā€™d like to work
ā€¢ ā€˜Looking for new opportunitiesā€™ is not
recommended
The photograph
Which of the following is suitable ?
Why they donā€™t work
Mr Moody ā€“ no
amateur model poses
Person too small Which person is
it? Just one
person in shot
Very casual
Hidden behind
dark glasses and
a holiday shot
Inappropriate LinkedIn profile pictures
Badly crop social pose No sports photos ā€“ unless
this is what you do & how
you dress at work
No showing off ā€“
especially on holiday!
No sad attempt at
humour
These are good photographs
Cropped this
photograph is fine
but itā€™s now low rez
and not crisp
Excellent shot for a
musician
Great head &
shoulders
Superb for a Broadcast
Engineer
Your Elevator Pitch
Your summary statement:
ā€¢ What have you accomplished?
ā€¢ What are your strengths?
ā€¢ What do you offer to an employer?
ā€¢ Always be positive
Great example of a summary
If you are just starting out
LinkedIn Summary
Use even the smallest amount of
experience
ā€¢ Internships
ā€¢ Volunteering
ā€¢ Honours & Awards
ā€¢ Use everything you have to
demonstrate your skills
ā€¢ As a minimum say what youā€™ve learnt
Your experience
Company logoJob title
Duration of job
Details of your role
AND achievements
This is an opportunity
to be endorsed
Finding Connections
Accepting Connections
Should I accept a
connection from
anyone?
You can search for jobs
Longer term join groups
Receive LinkedIn emails between connections
Andā€¦ā€¦ you can see who has looked at you
Start now with LinkedIn even as an undergrad
ā€¢ You can begin collecting contacts
ā€¢ Be known as a resource too, it will get
you noticed for the right reasons
ā€¢ Please always be professional and
respectful on LinkedIn
Donā€™t let a potential employer see this!
ā€¢ Itā€™s not that I want to stop you having fun
ā€¢ Or discourage funny photographs
ā€¢ But as a potential employer, if I see
drunkenness, you might come to the
office unfit to work
ā€¢ From a PR perspective, Iā€™d also be
disappointed that you lacked the
sensitivity and digital skills to prevent this
ā€¢ Remember as an employee you represent
the company
ā€¢ Keep it privately for friends on Facebook
ā€¢ Unconnected to your professional email
Need Some Help?
ā€¢ You can hire me for LinkedIn training presentations,
coaching sessions and 121 profile development
ā€¢ You can hire me for a few days, weeks or months
ā€¢ I have worked for many universities so know the
sector well
ā€¢ Feel free to ring me for a chat
Liz Murphy
lizmurphywork@gmail.com
07939 167313 in the UK or find me on LinkedIn

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University Employability - LinkedIn for Students and Undergraduates

  • 1. Your CV that never sleeps By Liz Murphy Marketing Consultant LinkedIn Training for Students, Undergraduates & Recent Graduates - Employability Week
  • 2. ā€¢ Iā€™m a freelance, self employed, Marketing Consultant ā€¢ Iā€™ve been a director for over 15 years ā€¢ I have over 25+ years experience in Marketing ā€¢ For over 7 years I was responsible for 27 staff ā€¢ I have also studied strategic digital marketing at Harvard University in Boston USA
  • 3. Why listen to me? ā€¢ Iā€™m personally one of the top 1% of LinkedIn users ā€¢ I use LinkedIn to promote the products of my clients ā€¢ I use LinkedIn professionally to advertise myself ā€¢ I gain contract work via LinkedIn ā€¢ I understand how LinkedIn works and the digital world in detail ā€¢ I have recruited over 100 members of staff in my career including at director level
  • 4. Itā€™s a digital employment world now ā€¢ Some jobs are only ever advertised digitally ā€¢ CVs are sent electronically ā€¢ You have to be in it to win it
  • 5. Why use LinkedIn? ā€¢ Where you can be professionally seen ā€¢ Used to verify you ā€¢ To maintain contact with colleagues ā€“ professionally ā€¢ A place to find new professional contacts ā€¢ Employers and recruitment agencies use it to search for candidates ā€¢ It is the best professional tool available ā€¢ Without it you will be professionally silent
  • 6. Before we beginā€¦ā€¦ā€¦.. ā€¢ You will need a professional email address ā€¢ And I strongly recommend it is NOT linked to anything personal ā€“ Facebook, Twitter etc. ā€¢ From this moment you need a saintly professional persona ā€¢ If you like to be provocative online, it needs to be hidden from a potential employer
  • 7. If you are wild, digitally split yourself in 2 ā€¢ If an employer finds inappropriate images or written rantings from you it is likely to count against you ā€¢ Guard against this ā€¢ Consider a pen name for your out of work activities
  • 8. So as the basis LinkedIn is free, letā€™s begin Iā€™ll cover; ā€¢ Your headline ā€¢ Adding a photograph ā€¢ Understanding the need for an elevator pitch ā€¢ The use of search terms ā€¢ Accepting & making connections ā€¢ Being part of groups ā€¢ LinkedIn email ā€¢ Profile views
  • 9. The profile headline ā€¢ Who are you in one sentence? ā€¢ This is not necessarily your job title ā€¢ Each word could be part of a search used by an employer ā€¢ So used as many words a possible which might be searched ā€¢ Location and sector is also needed ā€¢ Pick the location youā€™d like to work ā€¢ ā€˜Looking for new opportunitiesā€™ is not recommended
  • 10. The photograph Which of the following is suitable ?
  • 11. Why they donā€™t work Mr Moody ā€“ no amateur model poses Person too small Which person is it? Just one person in shot Very casual Hidden behind dark glasses and a holiday shot
  • 12. Inappropriate LinkedIn profile pictures Badly crop social pose No sports photos ā€“ unless this is what you do & how you dress at work No showing off ā€“ especially on holiday! No sad attempt at humour
  • 13. These are good photographs Cropped this photograph is fine but itā€™s now low rez and not crisp Excellent shot for a musician Great head & shoulders Superb for a Broadcast Engineer
  • 14. Your Elevator Pitch Your summary statement: ā€¢ What have you accomplished? ā€¢ What are your strengths? ā€¢ What do you offer to an employer? ā€¢ Always be positive
  • 15. Great example of a summary
  • 16. If you are just starting out LinkedIn Summary Use even the smallest amount of experience ā€¢ Internships ā€¢ Volunteering ā€¢ Honours & Awards ā€¢ Use everything you have to demonstrate your skills ā€¢ As a minimum say what youā€™ve learnt
  • 17. Your experience Company logoJob title Duration of job Details of your role AND achievements
  • 18. This is an opportunity to be endorsed
  • 20. Accepting Connections Should I accept a connection from anyone?
  • 21. You can search for jobs
  • 23. Receive LinkedIn emails between connections
  • 24. Andā€¦ā€¦ you can see who has looked at you
  • 25. Start now with LinkedIn even as an undergrad ā€¢ You can begin collecting contacts ā€¢ Be known as a resource too, it will get you noticed for the right reasons ā€¢ Please always be professional and respectful on LinkedIn
  • 26. Donā€™t let a potential employer see this! ā€¢ Itā€™s not that I want to stop you having fun ā€¢ Or discourage funny photographs ā€¢ But as a potential employer, if I see drunkenness, you might come to the office unfit to work ā€¢ From a PR perspective, Iā€™d also be disappointed that you lacked the sensitivity and digital skills to prevent this ā€¢ Remember as an employee you represent the company ā€¢ Keep it privately for friends on Facebook ā€¢ Unconnected to your professional email
  • 27. Need Some Help? ā€¢ You can hire me for LinkedIn training presentations, coaching sessions and 121 profile development ā€¢ You can hire me for a few days, weeks or months ā€¢ I have worked for many universities so know the sector well ā€¢ Feel free to ring me for a chat Liz Murphy lizmurphywork@gmail.com 07939 167313 in the UK or find me on LinkedIn