See how the continued growth of social media is fueling a fundamental change in the way marketers leverage audience engagements. See more at: http://idgknowledgehub.com/infographic-marketer-audience-insights-social-media-worldwide/2013/10/10/#sthash.LlRoQ2OI.dpuf

1. See how the continued growth of
social media is fueling a fundamental
change in the way marketers leverage
audience engagements...
SOCIAL
MEDIA
DID YOU KNOW?
AUDIENCE INSIGHTS
Increasingly used as a trusted source of
insights, information & opinion
TOTAL TIME ON SOCIAL MEDIA
20%
30%
PC
MOBILE
2
CONSUMERS
SPEND MORE TIME ON
SOCIAL THAN ANY
OTHER SITE CATEGORY
2
Experience with TECH COMPANIES on social
media has IMPROVED THE FOLLOWING:
4
BRAND ADVOCACY
46%
46%
45%
41%
38%
26% $
Overall satisfaction with
company
Willingness to recommend
company
Likelihood to purchase
from company
Customer service experience
Feelings of brand loyalty
towards company
Level of spend
with company
3
SOCIAL ENGAGEMENT
Average hours per visitor
around the world
LATIN
AMERICA
MIDDLE
EAST &
AFRICA
EUROPE NORTH
AMERICA
ASIA
PACIFIC
7.6
7.2 7.0
6.4
2.9
++
++
+
+
+
MARKETER INSIGHTS
Social media investment increases
to maximize engagement
WHAT’S
DRIVING
INNOVATION:
Audiences spend an
increasing amount of
time on social media
Audiences increasingly
rely on social users
(peers & experts) as
trusted sources
of information
1: STATE OF MEDIA: THE SOCIAL MEDIA REPORT
2012 (NIELSON)
2: NIELSEN AND NM INCITES 2012 SOCIAL MEDIA
REPORT
3: COMSCORE MEDIAMATRIX 2011
4: IDG RESEARCH SERVICES 2012
5: EMARKETER REPORT AUGUST 2012
6: GARTNER’S 2013 US DIGITAL MARKETING
SPEND
7: 2012 SOCIAL MEDIA & EVENTS REPORT
BY AMIANDO
8: 2013 NIELSON PAID SOCIAL MEDIA
ADVERTISING REPORT
9: SOCIAL MEDIA EXAMINER: 2013 SOCIAL
MEDIA MARKETING REPORT
When driving
marketing success
social media
marketing is
considered nearly as
important as the
corporate website
+
#1 #2
CORPORATE WEBSITE &
DIGITAL ADVERTISING
SOCIAL MARKETING
MARKETERSPLAN ON INCREASING
USE OF KEY SOCIAL MEDIA PLATFORMS
Massive
amounts of
real-time
social data is
being created
6
78%
Event organizers plan to
increase their use of social
media in the future7
8
$
Advertiser outlook for
PAID SOCIAL
MARKETING
BUDGETS
64%
34%
2%
INCREASE
STAY THE SAME
DECREASE
69% 66% 64%
9
3
5
1
29%
of APAC use
social media on a
daily basis to
learn more
about...
brands
products
services
LATIN AMERICA
33%
10%
9%
30%
18%
ASIA PACIFIC
MIDDLE EAST
/ AFRICA
EUROPE
NORTH AMERICA
% OF SOCIAL NETWORKERS
AROUND THE WORLD
(APAC)
SOCIAL NETWORK
USER GROWTH
APAC WORLDWIDE
2010
2014
31%
27%
15%
12%
APAC has a HIGHER user growth rate than
the REST OF THE WORLD