Part of the Eyebeam series of talks on "Performing Change: Tactical Fiction for Alternative Realities"-- exploring the potential of inventive forms of storytelling to penetrate and change reality, and captivating plots and characters who perform via pervasive media can actively engage the public in alternative scenarios that inform, educate and inspire.

1. Performing Change:
Narrative Design for
Social Justice
Eyebeam | Performing Change | October 19, 2013

2. Movements + campaigns + social impact projects
need
+ cohesive narrative
+ shared goals
+ common identity
linasrivastava.com | eyebeam

3. CULTURE + STORYTELLING
are
connective tissue that binds us together as humans
linasrivastava.com | eyebeam

4. Human needs
costs
opportunities
possibilities
linasrivastava.com | eyebeam

5. Transmedia Activism
Process where integral elements of a story are dispersed systematically across multiple delivery
channels for the purpose of creating a unified and coordinated experience.
Each medium makes it own unique contribution to the unfolding of the story.
Framework for strategy to
+ Create social impact
+ Influence perception
+ Build community
+ Highlight human stories
through fragmented storytelling by
communities who
share assets + create entry points
into issues and solutions
across multiple forms of media
linasrivastava.com | eyebeam

6. Why is This Important?
+ How to Tell a Story Together
+ How to Tell a Story of Complexity
+ How to Tell a Story Based in Reality or Imagination
but always based on stories of individuals
linasrivastava.com | eyebeam

7. By collectivizing ownership of narrative,
transmedia breaks down the “us” and “them.”
--David Jammy
linasrivastava.com | transmedia activism | Ambulante
eyebeam

8. Why is This Important?
Framing narrative is a political act.
linasrivastava.com | eyebeam

9. What I Look for in Transmedia Activism Projects
+ Community-centered
participation
“local voice” in direct partnership with platform creators
+ Move
beyond awareness
connecting targeted audiences to commit to a particular
worldview, advocacy agenda, or action, by using local
storytellers
+ Platforms
linasrivastava.com | eyebeam
that are culturally appropriate

10. linasrivastava.com | eyebeam

11. linasrivastava.com | eyebeam

12. Curate and cross-reference stories of
survivors of different conflicts to show
common experience of genocide survivors.
linasrivastava.com | eyebeam

13. Risks and Challenges
+ Intellectual
property concerns
+ Gulf between
theory, critique, and
practice
+ Love of the
platform and
technology
linasrivastava.com | eyebeam
Intentionality
+ Creating rigor and around and
recognizing the intentionality behind
"citizen" media
+ Parsing out the fine lines between
story to engagement to propaganda
+ Bridging the engagement/action
gap.

14. Lina Srivastava
http://linasrivastava.com
info@linasrivastava.com
@lksriv
linasrivastava.com | eyebeam