Metaphors we live by
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Introduction to power of metaphoric language in promoting community engagement
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Metaphors we live by
- 1. METAPHORS WE LIVE BY EAF 587 COMMUNITY RELATIONS Linda L. Lyman, Ph.D. Professor
Editor's Notes
- PAIRS He rises early in the morning. He dropped off to sleep He’s climbing the ladder. He is at the bottom of the social hierarchy I am on top of the situation She is under my control If you work hard you will get ahead The lazy will always fail to succeed In some cultures balance, centeredness, and sharing are priority values
- PAIRS More is Better More is up Buy the big car and don’t worry about the future His income rose Good is up He does high-quality work She’ll rise to the top LESS IS BETTER? Trappist monks, Quakers, Mennonites The future will be better The future is up Incomes will rise in the future Good is up Virtue will be rewarded THE FUTURE WILL BE WORSE?
- This is why more is better and less is better conflict – and we tend to assume everyone thinks like we do
- Let’s talk through this first example. Notice the words in italics
- This is not a metaphor that would be accepted in all cultures – e.g. Asian, Native American – if a relatively new idea in hum history. Goes with western materialistic capitalist economy
- Difference between machine and object vulnerable to breaking Cognitive and affective emphasis in schools