The document summarizes a presentation given by Timothy Allan of Locus Research Ltd. on July 18, 2011 at their Studio Mauao location. The presentation discussed Locus Research's core business of original product development to bring new products and services to market. It provided examples of projects funded through the MSI program and discussed the value added through partnerships with Locus Research, including access to expertise, increased scope, improved cash flow and documentation.
1. Rt. Hon Dr.Mapp Visit
“Locus Research & Innovation” 18th July 2011
Locus Research, Studio Mauao, 4a Grove Ave, Mt Maunganui
Presenter: Timothy Allan - Locus Research Ltd
Tuesday, July 19, 2011
2. Original Product Development
Our core business is creating products and
delivering them to market.
Developing new products and services is critical to driving your company’s revenue
growth, its competitive advantage and reducing its cost and risk. But often there are
impediments such as; the lack of management time, the right personnel and expertise,
and the sheer up-front cost of development.
Partnering with Locus Research can reduce the up-front cost of development, and help
you to improve the performance and resilience of your business in by creating innovative
products and services.
Tuesday, July 19, 2011
3. MSI Funded Programmes
Within last 12 Months:
Encircle - Compression Therapy (BioMedical)
Prolan - Lanolin Lubricants (Industrial/Commercial)
Delloch - Hip Impact Protector (BioMedical)
Forester - Chainsaw Protection (Industrial/Commercial)
Tuesday, July 19, 2011
4. The Value MSI adds
Enables companies to get external expertise;
Increases scope;
Improves cashflow whilst undertaking programmes;
Creates an imperative for improved documentation and
thought up front;
Provides encouragement & collaboration opportunities.
Tuesday, July 19, 2011
8. Our General Focus
New Platform or Product Development
Developing IP that is capable of being developed and/or
licensed
We have focussed on developing both the research &
execution skills required to assist companies
Have a strong interest in adding value to New Zealand’s
primary sectors
Tuesday, July 19, 2011
10. Not Just Commercial
Active support for NPD/Design/Sustainability/
Education
Metaform - Sustainable/Forestry/Design
Transform - Textiles/Research/Development
Life Cycle Thinking - Education/Sustainability/
Innovation
Young Innovators Awards - Youth/R&D/Innovation
Tuesday, July 19, 2011
11. Public/Govt Research
Sustainable Design & the EU Experience (2004);
Guide to a Sustainable Design project (2009);
Sustainable Design for Business (2010);
Life Cycle Thinking - The Role of Inventory in Life Cycle
Analysis (2009);
Tuesday, July 19, 2011
12. Awards: Clients:
Awards are not a great predictor of commercial success (particularly in design). Our clients have included the following:
But when our team and clients have worked hard on a project it is great to stop and reflect.
MDEA Awards Programmes awarded include:
The Medical Design Excellence Awards (MDEA) Encircle - Medical Devices
competition is the premier awards program for the
medical technology community, recognizing the
achievements of medical product manufacturers and
the many people behind the scenes worldwide.
Dupont Innovations Awards Programmes awarded include:
In the Australasian context these awards are the Encircle - Medical Devices
heavyweight. Held bi-annually, the appeal of the Circadian - Sleep System
DuPont awards is they recognise real research and
development at a structural level and include in depth
discussion of sustainability within the Awards.
Best Awards Programmes awarded include:
The best awards are the key Design Awards in Encircle - Medical Devices Drybase - Tiled Shower System
New Zealand. They are organised by the Designers Cortex - Exterior Cladding System Littl’ Juey - Weedcutter
Institute of New Zealand (DINZ). Locus Research Curve Surf - Surfing accessories Cayo & The Outdoor Room
Managing Director Timothy Allan helped to institute Hold - Furniture Range Forester - Chainsaw Protection Clothing
the ‘Sustainable Product Design’ Award and was the
inaugural judge in 2004.
Sustainable 60 Five categories entered to be eligible for award:
The award was created by Fairfax media and Price Strategy and Governance - Our internal ‘Evolve’ project;
Waterhouse Coopers in 2009. It provided the Workplace - Our Continuous Professional Development (CPD) programme;
perfect opportunity to recognise the wider areas of Marketplace - The innovative Transform initiatives for Textiles New Zealand;
sustainability within a business. Locus Research was Environment - Life Cycle Thinking Workshops;
the recipient of the Overall Exemplar for Small business. Community - Our contribution to forming the Sustainable Design Group of NZ.
This recognised the work we have done in a range of
business areas.
Sustainable Design & Innovation Awards Programmes awarded include:
The Sustainable Business Challenge is held each year Cortex - Exterior Cladding System
by The Sustainable Business Network. They recognise
leading businesses sustainability initiatives. Locus
Research has been involved regionally (Bay of Plenty)
as a Judge and an advocate for the awards and also
won the central and southern award in 2009 against
stiff competition and proceeded to the national finals.
ISPO Brand New Programmes awarded include:
The new entrant award which is a part of the global Curve Surf - Travel System
sporting and equipment show; ISPO This award has
feature some great New Zealand innovators such as
Blo-Kart. The innovative Curve Surf Travel system was
a finalist in 2008 and featured in their exhibition.
Focus on Health Programmes awarded include:
Focus on health was an innovation challenge that Encircle - Medical Devices
sought to assist NZ companies commercialising
healthcare products and services into the US market.
We were fortunate to be selected from over 100 entries
to be a semi-finalist and were able to take part in
pitching to top US healthcare experts and Investors.
Interior Design Awards Programmes awarded include:
The Australian Interior Design Awards is a partnership Thermowood - A Material Investigation
event of the Design Institute of Australia, DesignEX and
ARTICHOKE magazine. It the premier Design event in
Australasia that is held alternately between Melbourne
and Sydney. An important calendar event for key
furniture and household goods manufacturers.
4 For more info please visit: www.locusresearch.com For more info please visit: www.locusresearch.com 5
Tuesday, July 19, 2011
13. Common Skills we apply through the delivery of all of our work
Research Develop Manage
Product & Service Brand & Graphic Life CycleThinking Business/Commercial
The areas we actively integrate in our workflow
A genuinely integrated team is hard to find and silos are The diagram illustrates the common skills of: Product development is increasingly complex and requires
hard to avoid. Our team has retained an overriding focus on an interconnected approach to be effective, and to deliver
remaining vertically integrated with most of our staff skilled Research: discovery & understanding original and insightful solutions.
in multiple domains. More than a generic statement, our Development: growth & progress
work embodies this approach in a structural manner from In business there are no lines neatly separating the delivery
research through to market execution. Management: control & direction of a successful programme to market. It takes commitment
across all areas to succeed. Our team will often augment a
We view integrated product/service development as our These are shared across the four key domains of services company’s internal capability during the commercialisation
core competency. we deliver. process, assisting to drive the process and ensure
milestones are met, and deliverables achieved.
Visit: http://www.locusresearch.com Our Locations: Studio Mauao, 4a Grove Ave,
Mt Maunganui, Tauranga 3116 | Studio Six Bee, 6b Ponsonby Road Auckland.
Project - Internal Process
Author: Timothy Allan Locus Research Processes
Ph: +64 7 5715 007 Email: enquiries@locusresearch.com. Date Issued: 07/03/10 Revision: 1.0 Keywords: LocusResearch,Integration, Vertically Integrated
Tuesday, July 19, 2011
14. Science
E
NC
SCIE
SS
GN NE
I
I
BUS
D ES
Design Business
The Design/Business/Science matrix. The combination of these three important domains has the Design is defined as being the art of creating
ability to generate significant lasting value for both industry something as well as a process (to plan).
We work with the intersection of science, business, and and community alike.
design and have the strong belief that these domains Science is the systematic knowledge of the
working together produce compelling results. Locus Research has built a unique, collaborative approach physical or material world gained through observation
and extensive networks within the science community and experimentation (and use thereof).
Science, business and design are very different areas, ensuring we are able to access leading specialists in a
each having a special role to play in the development of wide variety of areas. Business is defined as commercial activity with
sustainable products and services. Or for that matter any the goal of making a profit (perhaps not just in
products and services. financial terms).
Visit: http://www.locusresearch.com Our Locations: Studio Mauao, 4a Grove Ave,
Mt Maunganui, Tauranga 3116 | Studio Six Bee, 6b Ponsonby Road Auckland.
Project - Internal Process
Author: Timothy Allan Locus Research Processes
Ph: +64 7 5715 007 Email: enquiries@locusresearch.com. Date Issued: 07/03/10 Revision: 1.0 Keywords: LocusResearch,Integration, Vertically Integrated
Tuesday, July 19, 2011
15. The Simple Research Loop The word ‘Research’ means ‘a systematic investigation in Applied research can incorporate anything from:
order to establish facts or reach new conclusions’ (Oxford
Our research driven approach is under pinned by a simple The structured application of scientific investigation
University Press, 1985). Our work differs from fundamental
research loop. This applies to quantitative research toward achieving commercial goals
research, as it is always ‘Applied’.
through idea generation and development through to User Centred Design
productionisation. The word ‘Applied’ refers to the fact that our research is
always used in a real world application. It is not undertaken Design Research; Investigation of business models
to generate conference papers (although it seems to do Engineering analysis
this on an alarmingly frequent basis).
Visit: http://www.locusresearch.com Our Locations: Studio Mauao, 4a Grove Ave,
Mt Maunganui, Tauranga 3116 | Studio Six Bee, 6b Ponsonby Road Auckland.
Project - Internal Process
Author: Timothy Allan Locus Research Processes
Ph: +64 7 5715 007 Email: enquiries@locusresearch.com. Date Issued: 07/03/10 Revision: 1.0 Keywords: LocusResearch,Integration, Vertically Integrated
Tuesday, July 19, 2011
16. The Environment Raw materials & energy
SYSTEM UNDER ANALYSIS ag
ement
Waste Man
Emissions to air, land & water
Life Cycle Inputs and Outputs Distribution and Transportation – shipment of the final product to the end Locus Research has pioneered the constructive and proactive use of life cycle
user. thinking in product development firstly in New Zealand and then further afield.
‘Life cycle thinking’ is an extension to our product development process and is This has been achieved by adopting and adapting life cycle thinking to design,
a part of all development projects undertaken at Locus Research. Use, Reuse, and Maintenance – utilization of the finished product over its
making it work for us in the real world.
service life.
The life cycle of a generic industrial product was defined by SETAC (1991) as This has migrated toward the creation and use of more design driven
being composed of the following stages: Recycle – begins after the product has served its initial intended function and is
techniques for Life Cycle Thinking. Which have been explored in the Life Cycle
subsequently recycled within the same product system (closed-loop recycle) or
Raw Material Acquisition – all activities necessary to extract raw material Thinking workshop series.
enters a new product system (open-loop recycle).
and energy inputs from the environment, including the transportation prior to Our involvement with science has enabled the development of strong
processing. Waste Management – begins after the product has served its intended function
relationships within the Life Cycle Assessment, Management and Accounting
and is returned to the environment as waste.
Processing and Manufacturing – activities needed to convert the raw material fields. We are an active member of the Sustainable Design Group of New
and energy inputs into the desired product. In practice this stage is often Life Cycle Thinking encourages a wider view during the development of Zealand and the Life Cycle Association of New Zealand.
composed of a series of sub-stages with intermediate products being formed products and services; moving beyond considerate material selection and into
along the processing chain. consumer behaviour and end of life scenarios.
Visit: http://www.locusresearch.com Our Locations: Studio Mauao, 4a Grove Ave,
Mt Maunganui, Tauranga 3116 | Studio Six Bee, 6b Ponsonby Road Auckland.
Project - Internal Process
Author: Timothy Allan Locus Research Processes
Ph: +64 7 5715 007 Email: enquiries@locusresearch.com. Date Issued: 07/03/10 Revision: 1.0 Keywords: LocusResearch,Integration, Vertically Integrated
Tuesday, July 19, 2011
17. Product Development Process
research idea prototype production to market in market
seed developed seed seedling sapling ricker mature kauri
The seed of the magestic Kauri is dispersed If the seed finds itself in dry but cool As a seedling they will develop The young sapling bristles After 50 years or more the trees will reach the The final size of a Kauri is often
after pollination by the wind travelling a conditions and isn’t deposited too oblong shaped green or reddish up a and grows a spiky forest canopy. The tree will slow it’s upward determined by it’s conditions, but can
distance of up to 1.5 km before settling deeply or eaten by insects or birdlife it borwn leaves quickly dependnig coat developing at a rate of streak and start to broaden and develop grow upwards of
ideally in the cool moist foliage under the will germinate and shed it’s coat after on how much direct sunlight they approximately 10-25cm a year. the iconic crown it is well known for. During 30-40 metres high and several metres
Manuka tree. The Kauri seeds special 35 days. Kauri seeds have bee known are exposed too. this time it will also start to shed the lower wide. Kauri can survive for thousands of
wing like form helps to carry it far from the to develop on fallen trees or even in the branches in a process called abscission years the oldest in New Zealand being
parent tree allowing it to grow gradually and litter at the base of the parent tree, a very leaving the trunk free of knots to become estimated at between
broaden over decades.(Stewart, Kauri, 2008) hardy habitat. what’s known as ‘poles’ or ‘rickers’. 1200-1500 years.
Tuesday, July 19, 2011