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Presentation to AIESEC gathering

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With this international student exchange & internship organisation's current theme being innovation and entrepreneurship, what better way to inspire them than to deconstruct Apple?

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Presentation to AIESEC gathering

  1. 1. THE WOW.
  2. 2. CRAFT.
  3. 3. EMPATHY.
  4. 4. FOCUS.
  5. 5. IMAGE.
  6. 6. FRIENDLY.
  7. 7. INTUITIVE.
  8. 8. 1. Understand and serve the customer better than anyone else 2. Forget about everything else, and 3. Make sure every little thing you do serves (1), always and everywhere.
  9. 9. ‘WOW’ is excellence beyond functionality. It lies in human attributes: Physiological/Tactile Psychological/Emotional Social/Ideological Philosophical/Spiritual
  10. 10. It lies in Art Dance Poetry Sculpture Music
  11. 11. WHY IS WOW EXCEPTIONAL?
  12. 12. WOW IS A MINDSET.
  13. 13. Fearful of Risk. Trained to Obey, not Challenge. Trained to Follow, not Explore. “Discipline” is Good. “Values” are Good. Respect for Authority/Hierarchy. Uphold Tradition & Convention. No Questioning. A “Conservative” Society.
  14. 14. Create “Safe Spaces” for Play. Put “Design” into every Agenda. Introduce a “Culture” of Art & Design.
  15. 15. Suspend Judgement. Observe. Question. Wonder. Disregard Authority and Convention. Follow Artistry, Feeling and Intuition. Be “crazy”. Ask “How else?” or “Why not?” Science subservient to Art.
  16. 16. Suspend Judgement. Observe. Question. Wonder. Disregard Authority and Convention. Follow Artistry, Feeling and Intuition. Be “crazy”. Ask “How else?” or “Why not?” Science subservient to Art.

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