The document discusses the rise of social media and mobile technology. It notes that social media has grown significantly since 2008, with the percentage of people using social media increasing from 15% to over 50% between 2008 and 2010. It provides tips for building social media experiences, including building for task-oriented users, making navigation fast, including a search box, laying out content for scrolling, and building for both online and offline experiences.

2. Web 2.0

3. Social Media

4. Social Media
Web 2.0

5. Social Media

8. by Johan Larsson

9. Social Media

10. Not
Emails
x3

11. by Ramón Peco

12. Mobile is
by Robert Scoble

13. Mobile = Social
by Johan Larsson

15. by Harsh Agrawal

16. by Harsh Agrawal

19. 1.25 %

20. 301
110
15
2008 2009 2010

22. 65
59
54
34
56
32
55
30

23. by Ed Yourdon

24. Doing Feeling
Learning

26. by Harsh Agrawal

30. 71%
60 %
50 %
by Johan Larsson

39. 108 %
by Ed Yourdon

40. Build for task oriented users
Make site navigation fast
Have a visible search box
Layout content for scrolling
Build for online/offline experience

42. by Harsh Agrawal