8 ways to optimise your small business for google search in 2016
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SME owners who adapt to the emerging Search Engine Optimisation trends will be rewarded by Google with better Search Engine ranking!
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8 ways to optimise your small business for google search in 2016
- 1. 8 Ways to Optimise Your Small Business for Google Search in 2016 Presented by Logan Nathan 2016 SEO Trends for SME Owners
- 2. 2016 SEO Trends for SME Owners Note: solomoIT is an independent company based in not associated in anyway with LinkedIn. Training & Coaching we provide are based on our own independent research and ‘hands-on’ use of this platform for business and individual use. Read the full article Here
- 3. Read the full article Here Every year, Google rolls out a host of sweeping updates to its search engine algorithm most of which are dictated through changes in user preferences! In 2015 there were three major changes: 1. Mobilegeddon (April, 22) 2. Quality Update (May, 3) 3. Panda Refresh (July, 17) 2016 SEO Trends for SME Owners
- 4. Read the full article Here Planning for 2016, I’ve outlined 8 SEO trends that can up the game for your small businesses! Lets take a look at each of these… Read the full article Here 2016 SEO Trends for SME Owners
- 5. Outshine With Structured Data Read the full article Here With Google placing more importance on returning user-focused content, a relatively new concept called schema markup has emerged allowing users to find structured data as to what the business is about, where it is located, what does it offer, how much items cost on a website and lots of other stuff.
- 6. Plan your Website Content Read the full article Here Website needs to have a content plan that considers optimising for Google’s knowledge graph with more focus on having long-form question-based content and provide in-depth knowledge to dominate naturally generated queries!
- 7. Thrive With Mobile And Local Search Read the full article Here With Google ranking mobile friendly websites higher in SERPs, pro-active SME owners need to befriend mobile and make responsive websites a priority for the coming year.
- 8. Improve Results With Long-Tail Keywords Read the full article Here Since spoken queries tend to be more natural and more conversational, SME owners need to define a whole new set of long-tail keyword queries to match a user’s request and provide value.
- 9. Read the full article Here With Google-Twitter partnership the need to optimize your social media posts for search engines cannot be over-emphasized! Magnify Reach Through Social Content
- 10. Interact Through Video Ads Read the full article Here The likelihood that Google will start showing video ads in its SERPs comes as no surprise and is definitely a sign that more and more people are accepting online video ads.
- 11. Secure Your Business Website Read the full article Here Google has left no doubt that its keeping website security as one of its top priorities and overtime it will carry more weight when it comes to search engine ranking.
- 12. Elevate Through App Optimisation Read the full article Here As the shift from websites to apps continues, Google is now placing more emphasis to “Deep Links” whereby users are directed towards specific pages or sections of an app rather than the homepage.
- 13. Read the full article Here 2016 will witness more and more businesses getting social, local and mobile and if the above SEO trends are any indication, I see Google rewarding such businesses with better search engine ranking which means better click-through rate and more traffic. Conclusion
- 14. Optimise Your Website For More Conversions In 2016
- 15. Lets Connect! Logan Nathan Digital Transformation Strategist, Social Selling Specialist, LinkedIn Trainer Optimise Your Website For More Conversions In 2016
Editor's Notes
- For example, in my talk, - when I say I left school in 1992, the reason I say that is because I mention in my webinar I failed school. And the reason I say that is that I want to audience to know and think that you don’t have to be smart to do this… You don’t need a degree. So if they don’t have one, they believe they can do it. Then I say I got a trade in panel beating, again this would be stupid if there wasn’t a reason, but I want to connect with the tradesman in my audience, I also go on to say my father wanted me to get a safe and secure job and have a trade to back me up. I then ask the audience attendees, “who here on this webinar had their parents tell them to get a safe secure job”? The very thing that my target audience is trying to get away from. So I build big rapport here. Then did this and that etc. leading to a story behind why you are speaking to them today, which should be a chance for you to reveal your mission without it sounding like a typical company mission.