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social media
8 Uplifting Moments
TO THE RESCUE:
This just in: social media
platforms are perfect breeding
grounds for some nasty, rude,
and downright mean folks.
@#$%!!
But what about the other side?
What about the good that’s
come from the incredible reach
of social media?
like...
NATURAL DISASTER
RESPONSE
Tragic natural disasters will
always occur, the difference is,
we now have a way to respond
immediately worldwide.
1,000,000Nearly one million people are
affected by natural disasters
each year.
In fact, social networks are
replacing 911 to contact
emergency responders.
on...
TWITTER
2,300,0002.3 million Tweets were sent
within the first 48 hours of the
#HaitiEarthquake in 2010
“Survivors took to social media
to alert aid agencies of
their need…”
FEMA Tweeted during
Hurricane Sandy:
“Phone lines may be congested
during/after #Sandy. Let loved ones
know you’re okay by sending a text or
updating your social networks”
1,188/MIN1,188 Tweets per minute were
sent during the Japan Tsunami
in 2011
on...
FACEBOOK
4,500,0004.5 million status updates contained
the words: Japan, Earthquake, or
Tsunami on March 11, 2011.
3,000,000Facebook responded by creating a
Disaster Message Board, equipped
with a SAFE button, which reached
3 million users by April 2011.
1,000,000FB mentions for “Hurricane
Sandy,” or “Frankenstorm”
increased by 1,000,000%
Social Media clearly played a
huge role in Japan, Haiti, and
the U.S. in recent years...
#NepalEarthquake
#NepalQuake
In fact, you can help right now with
emergency relief in Nepal.
The power of social media
TO HELP FIND
MISSING PEOPLE
Social media networks are the
new "milk-cartons" in helping to
find missing people.
Loved ones and police now have
access to hundreds of thousands
of people with a single
tweet,update, or photo stream.
98.5%According to the National Centre for
Missing or Exploited Children,
social media has helped to resolve
and recover 98.5 % of AMBER alerts
since 2005.
Tools like SecuraChild, an
AMBER alert system powered by
social networks, dramatically
increases chances of recovery by
sending blasts of information to
the social platforms.
So, social media isn't
ALL BAD,in fact, it has done some good in the world.
SPREAD IT
AROUND!
SPREAD IT
AROUND!
social marketing blog
Sources:
User Registration Made Simple
http://www.newsweek.com/facebook-launches-safety-check-
feature-natural-disasters-277935
http://mashable.com/2013/05/21/social-media-disaster-response/
Want more social media
stories & marketing tips?
Sign me up!
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