A mountain of research already proved that trade shows are an effective way of marketing your B2B products or services. In this presentation, you'll learn why B2B companies exhibit at trade shows and how to improve your website so that it generates high-quality trade show leads.

1. Why B2B Companies
Exhibit at Trade Shows?
Why Should B2B Companies
Exhibit at Trade Shows?

2. 92% of trade show
attendees say they
are looking for new
products.

3. Trade shows are
one of the best
ways for generating
large numbers of
high-quality leads.

4. Nearly 40% of B2B
marketers’ budgets
in 2011 were spent
on trade shows.

5. 81% of trade show
attendees have
buying authority.

6. To get the most out of trade shows, exhibitors say that
their top 3 goals are:
Brand
Awareness
Lead
Generation
Relationship
Building

7. All of this is great, but
there’s a catch:

8. Trade shows have the
highest cost per lead.

9. Do you know how to
use your website to
get more trade show
leads at a lower cost?
info@logit.hr
www.logit.hr
B2B Website Improvement Specialists
CLICK TO LEARN HOW >>

10. Sources:
http://www.tsnn.com/news-blogs/16-powerful-stats-value-trade-shows
http://www.expoexpertise.com/expos-command-40-of-b2b-marketing-budget/
http://www.marketingprofs.com/charts/2014/26398/the-most-effective-b2b-lead-generation-tactics
http://www.tsnn.com/news-blogs/16-powerful-stats-value-trade-shows
http://www.marketingprofs.com/charts/2014/26398/the-most-effective-b2b-lead-generation-tactics
http://www.tsnn.com/news-blogs/16-powerful-stats-value-trade-shows