2. BENEFITS
Low Cost
Easy to Track
Opt in or UN-Subscribe Option
Fast Response
Measurable Results
Interactive
Targeted Marketing
3. LIMITATIONS
Customers may not see the message.
It’s not cheap.
Need to work hard.
There will always be glitches.
It’s becoming an old tactic.
5. DO’S
Aggressively capture email subscribers.
Offer at least one subject-oriented option.
Personalize promotions.
Invest in a branded template.
Build promotional landing pages.
Send out mobile friendly emails.
Clean up your lists periodically.
Compress your images.
6. DON'TS
Don’t spam your lists.
Don’t send out emails with poor content.
Don’t assume your list is good forever.
Don’t put too much on the email page.
Don’t send out bad coupons.
7. STATISTICAL FACTS
21% of email recipients report email as Spam, even
if they know it isn’t.
69% of email recipients report email as Spam
based solely on the subject line.
80% of social network members have received
unsolicited email or invites.
35% of business professionals check email on a
mobile device.
People who buy products marketed through email
spend 138% more than people that do not receive
email offers.