1. Central Reservation Se r v i c e s
Booking E n g i n e
Electronic Distr i b u t i o n
Voice Se r v i c e s
Internet Ma r k e t i n g
Social M e d i a
2. History of Success
Genares’ history of success began in the
early 1990’s as brothers, Mike and Ric
Wilkins, recognized the need for a Central
Reservations System within their own brand,
Lexington Hotel Suites and Inns. With 30 hotels
in their portfolio and the CRS business not
yet discovered, the Wilkins’ catapulted their
Central Reservations System into Lexington
Services Corporation, taking reservations for
over 4,000 hotels worldwide.
In 2003 the team was reassembled to bring
a n e n h a n c e d , q u a l i t y p ro d u c t t o m a r k e t i n
order to address the shortcomings in the other
reservation systems available to hoteliers and
has become the fastest growing leader in the
h o s p i t a l i t y i n d u s t r y.
G e n a r e s Wo r l d w i d e R e s e r v a t i o n S e r v i c e s i s
the culmination of over 50 years experience
within the Hospitality Industry leveraging a
unique combination of industry expertise and
i n n o v a t i v e t e c h n o l o g y.
3. Genares is Defining Distribution
Booking Engine I GDS/IDS I Voice Services I Internet Marketing I Social Media
4. c
Customer Care
G e n a r e s ’ c ommittment to customer
s e r v i c e a n d revenue enhancement
g o e s b e y o n d a promise, to results.
G e n a r e s h a s the team, the experience
a n d t h e s o l utions to truly partner with
e a c h p r o p e r ty and ensure success
f r o m t h e v e ry beginning. Each hotel is
g i v e n t h e i r very own revenue architect
t h a t w i l l l o o k at every aspect of the
b u s i n e s s a nd determine how to best
a c h i e v e r e v enue goals.
O u r u n i q u e approach to customer
s e r v i c e a w a rds each hotel a single
p o i n t o f c o n tact for implementation,
t r a i n i n g a n d driving distribution 24
h o u r s a d a y, 365 days a year.
At Genares we pride ourselves on our innovative technology
and are constantly evolving to pioneer competitive products
that drive revenue and industry trends.
As a glober leader in electronic distribution Genares
is uniquely positioned to provide end to end solutions
to hoteliers looking to maximize opportunities in fiercly
competitive markets.
Genares’ products have been developed with the ever
changing needs of the hospitality industry in mind and
architected in such a way that it would enhance both the
booking experience of the consumer and simplify the role
o f t h e h o t e l i e r. A l l t e c h n o l o g y i s d e s i g n e d a n d m a i n t a i n e d
w i t h i n g e n a r e s b y o u r o w n l e a d i n g I T s t a ff , w i t h n o t h i r d p a r t y
reliance allowing hotels complete control over the products
a n d s o l u t i o n s w e o ff e r.
Innovative Technology
