Presentation for the behavioral psychology economics Thaler’s and Sunsteins’ book: Nudge Choice Architecture in Behavioral Economics

1. Oh dear! I am going to need help choosing!

2. Henri Cartier-Bresson: Albert Camus, Paris, 1947

3. How do we respond to them?
Henri Cartier-Bresson: Albert Camus, Paris, 1947

4. Richard Thaler

6. in·con·gru·ent
adj ˌin-/kən-ˈgrü-ən(t)s/
a : not harmonious : incompatible
b : not conforming : disagreeing
c : inconsistent within itself

7. RED YELLOW BLUE GREEN BLACK
PINK ORANGE BROWN GRAY PURPLE
GREEN RED BLACK BLUE YELLOW
PURPLE GRAY PINK ORANGE BROWN

10. RED
RED

11. RED
RED

12. Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman

13. Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman

16. Donald Norman's The Design of Everyday Things.

19. Choice architecture

22. A well designed
system is as
forgiving as
possible
Photo Credit: Franz Clement. Wikipedia.de

24. R ecord
E valuate
C ompare
A lternative
P rices

25. Structure complex choices

26. Incentives

28. http://aspiringeconomist.com/index.php/2009/01
/25/libertarian-paternalism/
http://www.slideshare.net/miloskravcik/how-can-behavioral-
and-cognitive-psychology-inform-design-of-learning-experiences
http://www.freakonomics.com/2008/04/15/from-push-
to-nudge-a-qa-with-the-authors-of-the-latter/#more-2493
http://www.popcenter.org/library/reading/PDFs/ReasoningCrim
inal/04_feeney.pdf
http://www.jnd.org/GoodDesign.html