"It is not a case of if these markets will succeed, but when", says Koen Thijssen, Co-CEO Asia Pacific Internet Group, at his keynote speech at Asia Business Forum 2015.

1. Building Internet
Businesses in Asia
Koen Thijssen
Co-CEO Asia Pacific Internet Group

2. Asia Pacific Internet Group
The Three Asias
Differentiated momentum
Seizing the opportunity
Overview

3. The Asia Pacific
Internet Group

4. Indonesia, Philippines, Thailand,
Vietnam, Malaysia, Laos, Nepal,
Cambodia, Sri Lanka, Pakistan,
Bangladesh, Myanmar, Singapore,
Australia, New Zealand
Carmudi, Kaymu, ClickBus,
Lamudi, Daraz, PricePanda, Easy
Taxi, work.com.mm, ads.com.mm,
Jovago, Helpling, Printvenue
12 Companies
15 Countries
50%
Rocket Internet
Who we are
50%
Ooredoo
Population in target markets
(expected to grow to 1.3bn+ by
2018)
APACIG has a network of nearly
1,000 employees across the Asia
Pacific region
1,000 Employees
1.2bn+ People
APACIG

5. Founded in
2007
+100 companies
incubated
+20 business
models
+5bn people
targeted worldwide
+25,000 people
on the ground
Our parent: Rocket Internet

6. Latin America
Internet Group
Middle East
Internet Group
Asia Pacific Internet
Group
Africa Internet
Group
Our Network of Companies
Rocket Internet

7. We identify proven business models that focus on basic needs. Then quickly build companies for these business models using
highly standardized and optimized processes, before scaling the companies to a leading position in our markets.
1. Identify
Continuously monitor
customer behavior in our
markets.
2. Build
Functional experts from IT,
SEM, SEO, BI, CRM etc.
build companies from
scratch.
3. Scale
Roll out companies to >100
markets and aim to scale
them to #1 positions.
Global
Network of
Companies
What we do

8. 99%
Execution
How we succeed
1% Idea

9. The Three Asias

10. Three distinct markets of Asia
Developed
Australia, Singapore, New Zealand
Indonesia, Philippines, Thailand, Vietnam, Malaysia, Sri
Lanka
Emerging
Pakistan, Bangladesh, Myanmar,
Cambodia, Nepal, Laos
Frontier Markets

11. Population
GDP per capita
• 32,268,000 total population
• 10.11% of USA population
Developed
Australia, Singapore, New Zealand
Connectivity
• 70-80% smartphone penetration
• 70-85% internet penetration
6.6%
year-on-year growth
in mobile broadband
penetration*
*wireless connection
to internet including
3G and 4G internet
• US$ 61,088

12. Emerging
Indonesia, Philippines, Thailand, Vietnam,
Malaysia, Sri Lanka
38%
year-on-year growth
in mobile broadband
penetration*
*wireless connection
to internet including
3G and 4G internet
Population
GDP per capita
• 561,825,000 total population
• 176.11% of USA population
• 30-50% smartphone penetration
• 35-75% internet penetration
• US$ 3,568
Connectivity

13. Frontier
Pakistan, Bangladesh, Myanmar, Cambodia, Nepal, Laos
154%
year-on-year growth
in mobile broadband
penetration*
*wireless connection
to internet including
3G and 4G internet
Population
GDP per capita
• 447,788,000 total population
• 140.36% of USA population
• 1-8% smartphone penetration
• 1-11% internet penetration
• US$ 1,022
Connectivity

14. Differentiated
momentum

15. 100
105
110
115
120
125
2007 2010 2013
Distinct markets of Asia: Developed
% GDP annual Growth
(average)
% Mobile Penetration Population Growth
Key attractors
Key challenges
• Large verticals are taken
• New models need to launch early
• Competition
• Large consumer class
• Established infrastructure
• High internet penetration
2.5m
more people 2010-
2018 (estimated)
2.7 %
average increase
2010-2017
(estimated)
15%
increase in mobile
penetration 2010-
2013
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
2010 2014 2017
29.5
30
30.5
31
31.5
32
32.5
33
33.5
34
34.5
2010 2014 2018

16. Distinct markets of Asia: Emerging
Population Growth
Key attractors
Key challenges
• Infrastructure still developing
• Consumer trust
• On-boarding local talent
• Populous markets
• Smartphone penetration increase from
21 % in 2013 to 44 % in 2018 expected*
• Limited competition
62.4m
more people 2010-
2018 (estimated)
% GDP annual Growth
(average)
5.2 %
average increase
2010-2017
(estimated)
21%
increase in mobile
penetration 2010-
2013
0
20
40
60
80
100
120
140
2007 2010 2013
% Mobile Penetration
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
2010 2014 2017
500
510
520
530
540
550
560
570
580
590
600
610
2010 2014 2018
*APAC region excluding China and India

17. Distinct markets of Asia: Frontier
Population Growth
Key attractors
Key challenges
• Lack of infrastructure
• Consumer awareness
• On-boarding local talent
• Populous markets
• Very little competition
• Large verticals still open
76.3m
more people 2010-
2018 (estimated)
% GDP annual Growth
(average)
% Mobile Penetration
6.4 %
average increase
2010-2017
(estimated)
52%
increase in mobile
penetration 2010-
2013
0
10
20
30
40
50
60
70
80
2007 2010 2013
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
2010 2014 2017
380
400
420
440
460
480
500
520
2010 2014 2018

18. Seizing the
opportunity

19. Seizing the opportunity
Scale
Identify Evaluate
fundamental
attractiveness
Rocket speed Invest in talent

20. © 2015 Rocket Internet AG. All rights reserved.
It is not a case of if these markets
will succeed, but when.
A Question of Time