We are an interdisciplinary team of innovative designers who create unique experiences that help companies evolve their culture, innovate their meetings and events, and chart out bold visions of the future.

2. The BIG Idea (for TMB)
Games, interactive environments, and
simulations that spread across media
help foster social engagement and
learning, hint at the designs of new
ways of working, and encourage us to
reconsider the stories we tell ourselves
about the future.

3. Our Areas of Expertise
Experience
Design
Theatre Production
Transmedia
Stories & Marketing
Event
Documentation
Event Execution
& Management
Talent
Management
Advanced
Gamification
Strategic
Foresight
Emerging
Technologies
Thought
Leadership
Design ThinkingCreativity
Workshops
We deliver live and digital events and experiences featuring actors,
multimedia designs, and branching decision-based interactivity; providing
teams and individuals with playful and opportunities for exploring
— even prehearsing — their future roles and responsibilities.

4. Clients and Partners

5. - Confucius

6. 3 Projects by The Mission Business
Exploring Different Strategic Futures:
S H A D O W F A L L
10-Month ARG (Alternate Reality Game)
Unfolded live and online across Toronto in 2012
Engaged thousands of diverse participants in a massively
multiplayer technothriller about the release of a synthetic
pandemic, and the collapse of the City of Toronto.
VIP Launch Event for Exclusive Tech Conference
Custom-designed for Autodesk IDEAS in May 2013
Engaged 25 entrepreneurs, scientists, and artists in an immersive
simulation of a future scenario, provoking reaction and reflection
around emerging exponential technologies.
Immersive Story-Driven Online Courseware
Designed with Ontario’s MTCU, St. Lawrence College
Helping students build social media marketing strategy skills
through interactive storytelling, strategic foresight, and a new
approach to long-distance creative participation.

8. ZED.TO was a massively multistory award-winning
design project, crowdfunded and delivered in 2012
for public audiences in Toronto, Canada.
The project’s star fictional corporation ByoLogyc
demonstrates TMB’s ability to scale and adapt rich
experiential futures installations and situations for
diverse audiences, live and online.

10. ByoLogyc: Where You Become New
July 4 - 15, 2012
ByoLogyc: Patient Zero
September 29, 2012
ByoLogyc: Retreat
November 2 - 3, 2012
ByoLogyc: 20 Years Forward
March 20, 2012
The 2025 Design Innovation Awards
February 26, 2013
Live Interactive Performances

11. $21,000 raised in 30 days.
2012 performance
innovation award
2012 betalaunch
best in show
WINNER
2012 best in
cross-platform fiction
Awards + Recognition

12. PRAISE FOR
"Not a detail is missed. The corporate video
is slick, the characters compelling, and at
the end you’re jolted and left wanting more.
A step towards a new theatrical nirvana.”
“ZED.TO’s ambitious experiment in
large-scale interactive theatre is sweeping
the city, and redefining the relationship
between audience and performer.”
"The Mission Business’ latest creation is like a cross between a
video game and traditional theatre, giving individuals the
chance to affect the fictional narrative being played out.
It’s a new breed of interactive theatre that invites us to take a
glimpse into the future of an ancient art form."

13. The (fictional) leader in human-centred lifestyle biotechnology.
@ByoLogyc www.ByoLogyc.com

14. CONTROL.
TAKING CARE OF YOU
FROM THE INSIDE OUT.
LIFE
CHOICE
CHANCECHANCE
SHOULD BE ABOUT

15. ByoLogyc CEO

22. Design an award
ceremony from 2025 as
the keynote address at
an annual thought
leadership event.

24. An intimate, interactive, supernatural adventure for 24 participants,
played out across multiple spaces within the Drake Hotel… and beyond.
Spring 2013

29. "The audience is very much at the heart of the action in
Visitations, exploring rooms, decoding messages, solving
puzzles, and trying to prevent a catastrophe - or perhaps
being used to bring one about." ★★★★
"Visitations is a step towards a new theatrical
nirvana. It jumps across platforms to tell an
immersive, make-your-own-adventure story that
is not only engaging, but also ultimately more
entertaining."
PRAISE FOR
“The entire show happens around you rather than in front of you, so
you’re as much a part of it as anyone in the cast. The organizers have
pioneered some wonderful new approaches to interactive entertainment.”

31. at
TMB explored the future of exponential
technologies with the actual leaders
shaping them — through the simulation of
an extraterrestrial disaster, and a grand
challenge to build strategic plans to save
the planet… and the business unit.
Launch a Strategy Summit
with an Experiential Event

33. “The Mission Business gave us a
view not only into what we want
from our new technologies, but
why we want it.
It’s one thing to read a science fiction short story about
the future or a comic book based on science fact that
explores the human implications of science, but it’s very
much another sensation when someone hands you a
science fiction prototype and asks you to put it in your
mouth.
Nouveau vu is that feeling you get
when your brain meets the future.”
Brian David Johnson, Intel Futurist
reviewing TMB’s Shadowfall for Computer Magazine

35. Helping students build social media marketing careers
through interactive storytelling, strategic foresight, and
a new approach to long-distance collaboration.

36. FORMER 4CORP CEO DOROTHY DRUMMOND AND INTERIM CEO AMIR PATEL, IN HAPPIER TIMES. FILE P!
Respecting
the Big Desk
by Amir Patel !
Most of you have never heard of me
until recently, if at all. I am not one forseeking the limelight. I’ve alwaysworked better solo, with a cup ofcoffee and a quiet place to think andcrunch numbers. But recently I wasthrust onto the stage after the
untimely departure of one of my mtreasured colleagues and friend.
Dot Drummond was a woman weadmired. Many wanted to emulate hand spread her way of thinking. I mhave been one of the very few whwould say that that endeavour is botnaive and foolish. Dot was a grea
Canadian Business News
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X-Spam-Level: ***
!From: Interim CEO Amir Patel
To: CFO, VP Finance, VP Marketing"
Can I get an exact figure on how much we’re spending on the 4Ward program? Are we
getting the best value for our dollar?!
!
-----------------------------------------------------------------!
From: CFO
To: Interim CEO, VP Finance, VP Marketing"
Mrs. Drummond had set aside just under $400k for this initiative. We’ve spent
about $100k so far.!
!
-----------------------------------------------------------------!
From: Interim CEO Amir Patel
To: CFO, VP Finance, VP Marketing"
Can we cut our losses? That’s $300k that we could be saving. Any
stipulations about backing out of the contract?!
!
-----------------------------------------------------------------!
From: VP Marketing
To: Interim CEO, CFO, VP Finance"
You don’t want to do that, sir. You asked about the value for our
dollar? It may not be as valuable to us as it is to the students but
that doesn’t mean we should just cancel the whole thing halfway
through. That seems like a bigger waste of money to me.!
----------------------------------------------------------------!
From VP Finance
To: Interim CEO, CFO, VP Marketing"
She’s right Mr. Patel it would be a bigger loss cutting the
whole program. We have contractual obligations to the school too
that would end up costing us big time. That’s not to say we
can’t scale it back significantly. Sasha, can we find the six
most valuable students and continue a shortened, more intensive
course for them? Like putting our money on the right horses...!
!
-----------------------------------------------------------
From: VP Marketing
To: Interim CEO, CFO, VP Finance!
No. We’re not going to write off nearly the entire class
just so a few can excel. They all get the same chance, fair
and square. Dot would be ashamed that we’re even having
this conversation.!
!
-----------------------------------------------------
From: Interim CEO Amir Patel
To: CFO, VP Finance, VP Marketing!
I want a report on ways to shrink the cost of this
program. I don’t want to spend any more than we
already have until then.!
Join the team at 4Corp.ca

38. Download Trevor’s book for free online:
Bringing the Future to Life
http://goo.gl/ChRDZU

39. @themissionbiz contact@Themission.biz
Elenna
Mosoff
Trevor
Haldenby
David
Fono
Byron
Laviolette
Creative DirectionTechnologyFuturist + CEOOperations