The document discusses the benefits of self-service business intelligence (BI) and data-driven organizations. It notes that self-service BI allows users to access and analyze data with less dependence on IT, which streamlines processes, makes business and IT more productive, opens analytics to more users, and helps organizations become more data-driven. The document also uses Twilio as a case study, explaining that Twilio provides a communications API and has evolved its data use from engineers writing custom queries to using a modeling layer to reuse logic on underlying data.