Imagine the Digital Supply Chain
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The presentation given by Philippe Depallens, General Manager at Ultimate Ears Pro, at the Supply Chain Insights Global Summit in Scottsdale, AZ on September 10, 2014
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Imagine the Digital Supply Chain
- 1. Philippe Depallens Ultimate Ears Pro 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.1
- 2. Agenda Our Story Our Product “Handcrafting the Product” “The Reinvention” The Results 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.2
- 3. Our Story 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.3
- 4. What are Musicians’ Biggest Problems? 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.4
- 5. What are Musicians’ Biggest Problems? They can’t hear themselves during a performance…. And… overtime, they can suffer massive hearing loss 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.5
- 6. From Monitors to In-Ear Monitors Born on Stage in 1995 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.6
- 7. Our Product 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.7
- 8. Custom-fitted, Handcrafted 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.8
- 9. Up to SIX Speakers Per Ear 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.9
- 10. Our Process: Handcrafting the Product 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.10
- 11. UE Lab - Virtual Tour 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.11
- 12. Ear Impressions 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.12
- 13. Detailing the Impressions 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.13
- 14. The Making of the Shell 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.14
- 15. Populating the Shell 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.15
- 16. Closing the Shell 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.16
- 17. Blinging the Product 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.17
- 18. Final Testing and Packaging 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.18
- 19. Shipping and Storing 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.19
- 20. Our customer-centric DNA Continuous Process Improvement “CPI” 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.20
- 21. How Do you Delight your Future Customers? Listen to your current customers and continuously reduce the points of friction across the customer experience journey 1 Creating Awareness 1st Contact 3 5 Selecting Product Delivering Product (web or direct) Placing an Order 7 Gathering Feedback Post Delivery Support Sustaining Relationship 2 4 6 8 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.21
- 22. Getting Better Has No Finish Line… 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.22
- 23. When CPI is Not Enough: “The Reinvention” 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.23
- 24. Digital Reinvention Our objective was to combine our artisan-handcrafted techniques with new cutting-edge digital technology 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.24
- 25. Reinvention #1: Impression Handling 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.25
- 26. Reinvention #2: Detailing Process 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.26
- 27. Reinvention #3: Shell Creation 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.27
- 28. The Results… 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.28
- 29. After More Than a Year We Have… - Improved our overall cycle time - - Significantly Improved the overall fit and comfort - - Eliminated potential loss or deterioration of the impression overtime - But the #1 Benefit? We are delivering a much better experience across the journey and a much better product to our customer 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.29
- 30. Thank you… 9/15/2014 Supply Chain Insights Global Summit #ImagineSC September 2014, p.30
Editor's Notes
- I am really excited to be here today as this is the first time that I have the opportunity to share the journey that we took about 18month ago when we decided to embrace a a new digital platform in our supply chain process so we could significantly improve the overall experience that our customer would get when they would order a product.
- Started on the back of the tour bus and eventually migrated to a kitchen in Las Vegas
- Factory in Irvine made in the us only.
- Ear impression is made around the world
- Oen Team, supply has a crucial role to play in the delight of the customer
- from ear impression manipulation and initial handling of an ear impression, to the way an impression is transformed into a custom shell and populated and tuned.