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Social Media at Sun Microsystems

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Lou Ordorica
Lou Ordorica

How to use the power of the network to gain opportunities and build relationships

BusinessTechnology
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Social Media is for Everyone ,[object Object],Lou Ordorica and Linda Skrocki | .SUN June 2008
Social Media ,[object Object],[object Object]
Social Media is for Everyone! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vision for Social Media ,[object Object],[object Object],“ Social media is here to stay.” — Mary Smaragdis
Social Media is Good Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hiring ,[object Object],[object Object],[object Object],[object Object]
Customer Service ,[object Object],[object Object],[object Object],[object Object]
Product Development ,[object Object],[object Object],[object Object],[object Object]
zappos.com: shoevangelism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amplifying Word of Mouth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communicating ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started Step 1: Protect Sun and yourself — read and follow the Sun Guidelines on Public Discourse
Profile Yourself Step 2: Think about the ways you participate. If you regularly ... your profile is: blog, podcast, tweet Creator write reviews, post replies Critic tag objects, use RSS Collector update your profile Joiner read blogs Spectator do none of the above Inactive
Think About Your Objectives Step 3: Find your comfort level for participating. Profile Example Goal Tools Creator amplify word of mouth blogs Critic product development wikis Collector market research RSS Joiner public relations social network Spectator canary in the coalmine brand monitoring Inactive getting started search
Social Media Tools at Sun Tool Description Notes blogs.sun.com publish your weblog Sun employees and interns only forums.sun.com technology discussions Customer facing and internal-only mediacast.sun.com rich media file sharing Uploads for Sun employees only wikis.sun.com collaborative publishing Employees, partners, customers, students egc.sun.com Channel Sun video community Uploads for Sun employees only planets.sun.com aggregate web feeds self-service RSS cetwo wiki / social network mashup Internal-use only
Social Media Tools Used by Sun Employees Tool Description Notes twitter SMS social network Mobile-device enabled. Sun feeds available. facebook Social network service Sun fan pages established. linkedin Business contacts and introductions Sun Microsystems and other corporate groups second life Virtual world Sun owns an island, regular events and training available del•icio•us Social bookmarking and many more!
Making Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 1: Listen for relevant conversations.
Making Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 2: Follow the conversation.
Making Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 3: Join the conversation.
Your Digital Footprint ,[object Object],[object Object],[object Object],[object Object],[object Object]
Making Social Media Part of Your Work Life RSS desktop apps widgets mobile
Contacting Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media at Sun Microsystems

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  • 12. Getting Started Step 1: Protect Sun and yourself — read and follow the Sun Guidelines on Public Discourse
  • 13. Profile Yourself Step 2: Think about the ways you participate. If you regularly ... your profile is: blog, podcast, tweet Creator write reviews, post replies Critic tag objects, use RSS Collector update your profile Joiner read blogs Spectator do none of the above Inactive
  • 14. Think About Your Objectives Step 3: Find your comfort level for participating. Profile Example Goal Tools Creator amplify word of mouth blogs Critic product development wikis Collector market research RSS Joiner public relations social network Spectator canary in the coalmine brand monitoring Inactive getting started search
  • 15. Social Media Tools at Sun Tool Description Notes blogs.sun.com publish your weblog Sun employees and interns only forums.sun.com technology discussions Customer facing and internal-only mediacast.sun.com rich media file sharing Uploads for Sun employees only wikis.sun.com collaborative publishing Employees, partners, customers, students egc.sun.com Channel Sun video community Uploads for Sun employees only planets.sun.com aggregate web feeds self-service RSS cetwo wiki / social network mashup Internal-use only
  • 16. Social Media Tools Used by Sun Employees Tool Description Notes twitter SMS social network Mobile-device enabled. Sun feeds available. facebook Social network service Sun fan pages established. linkedin Business contacts and introductions Sun Microsystems and other corporate groups second life Virtual world Sun owns an island, regular events and training available del•icio•us Social bookmarking and many more!
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  • 21. Making Social Media Part of Your Work Life RSS desktop apps widgets mobile
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