Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media-campaign

376 views

Published on

  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Social media-campaign

  1. 1. PIANO DI GESTIONE SOCIAL MEDIA STRATEGY
  2. 2. LA DEFINIZIONE
  3. 3. PERSONE CONTENUTI TECNOLOGIE ABITUDINI DI CONSUMO MOMENTI DI CONSUMO LINGUAGGI DIVERSI WEB PROJECT SEO MONITORAGGIO DEL TRAFFICO MARKETING TRASPARENZA VALORE DEFINIAMO LO SCENARIO IL BACKSTAGE
  4. 4. 1996 il Nokia Communicator 9000 è il primo telefono cellulare a consentire un accesso ad Internet 2007 Apple lancia sul mercato il primo iPhone, dando il via alla rivoluzione degli smartphone e tablet 2005 Viene introdotto il nome di dominio di primo livello .mobi, dedicato ai siti per dispositivi mobili 2013 Gli utenti utilizzatori di FACEBOOK attraverso dispositivo mobile sono 10K su base giornaliera. DEFINIAMO IL MOMENTO IL PERIODO
  5. 5. Il progetto si propone di delineare e perseguire una pianificazione strategica ed editoriale nell’approccio e nella gestione dei social network con lo scopo specifico di aumentare la Brand Reputation del marchio. Le metodologie operative applicate si propongono di fornire il know-how necessario all’azienda per affrontare al meglio un terreno multi-disciplinare come il mondo dei social network. Non proponiamo un servizio che punta a sostituire il lavoro diretto dell’azienda sul social network bensì di offrire una collaborazione sinergica per il raggiungimento degli obbiettivi preposti in fase di strategia coerentemente con le scelte di marketing effettuate dall’azienda. BRAND REPUTATION IL NOSTRO APPROCCIO PROGETTO SINERGIA
  6. 6. DEFINIRE GLI OBBIETTIVI Creare obbiettivi concreti e m i s u r a b i l i p e r monitorare i progressi del marchio e rivalutare nel corso del periodo le singole strategie in funzione dei risultati ottenuti IDENTIFICARE IL TARGET Creazione di un profilo dell’utente modello da raggiungere, comprese le informazioni demografiche ed altri fattori come professione , interessi e modelli seguiti. SOCIAL MEDIA PLATFORMS La selezione delle corrette piattaforme in relazione al proprio business ed un corretto studio sull’utilizzo in funzione degli obbiettivi rappresenta un passo fondamentale per la buona riuscita di una campagna di successo. CALENDARIO EDITORIALE Consente di definire i temi, individuare i canali di commercializzazione del c o n t e n u t o c h e s t a i producendo e raggiungere in maniera rilevante e precisa il t a r g e t d i p u b b l i c o interessato. I PASSI PER UNA CORRETTA STRATEGIA SOCIAL MEDIA STEPS
  7. 7. Content Managment Social Media Press Release Custom Coding Viral Marketing Landing Page Optimization Web Analytics Page Rank Badge Reputation Managment 1 6 2 7 3 8 4 5 GLI STRUMENTI UTILIZZATI SKILLS
  8. 8. ASCOLTARE Conoscere per governare la Brand Reputation. Definire i territori di infiltrazione, monitorare le conversazioni online ed analizzare la Brand Reputation online STIMOLARE Generare un passaparola positivo, trovare l’idea ed il messaggio giusto, scegliere lo strumento più efficace e stimolare il passaparola attraverso il Buzz Marketing PRESIDIARE Costruire una community forte attorno al Brand, produrre contenuti in modalità Stor ytelling, gestire le conversazioni con gli utenti e frequentare le community più influenti NOSTRI CLIENTI LE PAROLE CHIAVE SOCIAL KEYWORDS
  9. 9. • realizzazione contenuti specifici text / photo / video • gestione diretta social media: FACEBOOK + TWITTER • pianificazione campagne social e coinvolgimento blogger • progettazione e realizzazione elementi viral • S.E.O. ( Search Engine Optimization ) • stesura mensile Report dei risultati raggiunti
  10. 10. POWERED BY OPES CONSULTINGS GRAZIE PERL’ATTENZIONE Lorella Martini- Social Media PR & Strategy +353 857830611 info@opesconsulting.com

×