SlideShare a Scribd company logo
1 of 21
Download to read offline
ICT for Sustainable Tourism 
in World Heritage Sites 
An Overview and Some Cases 
prof. Lorenzo Cantoni 
Università della Svizzera italiana (USI Lugano, Switzerland) 
UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites 
IFITT – International Federation for Information Technologies and Travel & Tourism 
lorenzo.cantoni@usi.ch ¦ @lorenzocantoni
UNESCO World Heritage 
Sustainable Tourism 
Five main areas of intervention for ICTs – eTourism 
(Two major challenges / open questions) 
AGENDA
“Identification, protection, conservation, presentation and transmission to 
future generations of the cultural and natural heritage” (art. 4) 
“To ensure that effective and active measures are taken for the protection, 
conservation and presentation of the cultural and natural heritage” (art. 5) 
UNESCO WORLD HERITAGE _1
protection 
& / vs. 
presentation 
UNESCO WORLD HERITAGE _2
A complex construct 
Several approaches 
SUSTAINABLE TOURISM
Source: UNWTO Sustainable Tourism for Development Guidebook 2013, p. 22
Before 
During 
Afterwards 
ICT: E-TOURISM 
Source: Google, The 2013 Traveler
Widen access 
Increase 
ownership 
and promote 
interpersonal 
encounters 
Enrich visit 
experience 
Dis-intermediate 
(some) 
relationships 
Upgrade 
knowledge / 
skills in 
MSMTE 
FIVE MAIN AREAS OF 
INTERVENTION FOR ICT
UNESCO chair @ USI tot. 
12 aims ST 
2005 
UNCTD 2005 
UNWTO 
ST4D 
Guidebook 
2013 
12 aims of sustainable tourism, 2005, UNWTO & UNEP 
United Nations Conference on Trade and Development, UNCTD 2005 
UNWTO Sustainable Tourism for Development Guidebook 2013 
D. Buhalis, R. Owen, D. Pletinckx, 2009, Information communication technology applications for World Heritage Site management, in 
a. Leask, A. Fyall, Managing World Heritage Sites, Elseiver, 2009 
Milne S., Ateljevic I, 2001, Tourism, Economic Develoment and the global-local nexus: theory embracing complexity, Tourism 
Geographies, 3 (4), 369-393. 
Ali A. Frew A.J., 2009, ICT and sustainable tourism development: an analysis of the literature, HITA Conference 2009 
SOME REFERENCES 
BUHALIS-OWEN-PLETNICKX 
2009 
MILNE & 
ATELJEVIC 
2001 
FREW 2000 
ALI & FREW 
2009 
ENRICH VISIT EXPERIENCE 5 1 not exp. 1 1 1 not exp. 1 
WIDEN ACCESS 4 0 1 not exp. 1 not exp. 1 1 
INCREASE OWNERSHIP AND 
PROMOTE INTERPERSONAL 
ENCOUNTERS 
3 1 1 1 not exp. 0 0 not exp. 
DIS-INTERMEDIATE (SOME) 
RELATIONSHIPS 
3 0 1 1 0 1 0 0 
UPGRADE KNOWLEDGE / 
SKILLS IN MSMTE 
3 not exp. 0 not exp. 1 1 1 not exp.
Access information and share experiences online 
E.g.: videos ¦ websites ¦ … 
#1: WIDEN ACCESS _1
E.g.: Latin America 
#1: WIDEN ACCESS _2
E.g.: 129 African WHSs: 24 dedicated websites 
#1: WIDEN ACCESS _3
#2: ENRICH VISIT EXPERIENCE _1 
• While onsite: mobile access ¦ location based services (LBS) 
¦ augmented reality (AR) ¦ … 
• The case of mobile apps 
– July 2013, on iTunes apps for 140 out of 981 WHSs 
• 70 Europe, 41 Asia, 13 North America, 6 South America, 5 Africa, 3 
Oceania, 2 Central America 
• 99 cultural, 36 natural, 5 mixed 
• 47 sites had more than one app 
– WHS and/or UNESCO logo present in 12.2% and 11.3% of apps 
• explicit reference to world heritage in 56.5% ¦ year of inscription: 
31.3% ¦ specific sustainability hints: 9.6% ¦ actual reason of 
inscription: 7.8% ¦ UNESCO and its 1972 Convention: 4.4% 
Schieder, T. K., Adukaite, A., & Cantoni, L. (2014). Mobile Apps Devoted to UNESCO World Heritage 
Sites: A Map. In Information and Communication Technologies in Tourism 2014, pp. 17-30
E.g.: Patrimonio Ticino 
Lessons learned: Open source ¦ 
no data roaming ¦ clear statement on Outstanding Universal Value ¦ 
responsible/sustainable tourism ¦ joint forces ¦ CSR 
#2: ENRICH VISIT EXPERIENCE _2
Sacred Tree of Ambohimanga Rova (Madagascar). 
Picture by Maminirina Radifera Ranaivoson 
Digital StoryTelling ¦ informal learning ¦ gamification ¦ … 
E.g.: Whacy (play it! www.whacygame.org/retosa) 
Lessons Learned: collab. ¦ informal learning + empowerment ¦ gamification ¦ 
100k+ students involved ¦ FB campaign: 3’250+ likes ¦ RETOSA home 
#3: INCREASE OWNERSHIP AND PROMOTE 
INTERPERSONAL ENCOUNTERS _1
#3: INCREASE OWNERSHIP AND PROMOTE 
INTERPERSONAL ENCOUNTERS _2 
Listening to Online Travel Reviews 
E.g.: Saint Paul Outside the Walls (Rome, Italy) 
De Ascaniis, S., & Cantoni, L. (2013). Artistic and religious 
experiences in online travel reviews on Saint Paul outside the 
walls (Rome). Proceeding of ICOT 2013, International Conference 
on Tourism, Lymassol, Cyprus, 5-8 June, pp. 160-173
Distribute info ¦ support communication and promotion ¦ … 
E.g.: www.ilhademocambique.org (collab. ¦ local involvement ¦ MSMTE) 
E.g.: www.olgasproject.com (from NGO’s to tourism communication) 
#4: DIS-INTERMEDIATE (SOME) 
RELATIONSHIPS
eLearning ¦ Open Educational Resources (OER) ¦ MOOCs ¦ … 
E.g.: elearning.ticino.ch ¦ www.elearning4tourism.com 
#5: UPGRADE KNOWLEDGE/SKILLS
Everybody Locals 
FIVE MAIN AREAS OF 
INTERVENTION FOR ICT 
Tourists Tourism 
players 
Widen access 
Enrich visit experience 
Increase ownership and promote 
interpersonal encounters 
Dis-intermediate (some) relationships 
Upgrade knowledge / skills in MSMTE
Not being able to get lost + being pampered 
Elastic relationship between ordinary and travel time 
TWO MAJOR CHALLENGES / 
OPEN QUESTIONS
www.unescochair.usi.ch 
prof. Lorenzo Cantoni 
Università della Svizzera italiana (USI Lugano, Switzerland) 
UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites 
IFITT – International Federation for Information Technologies and Travel & Tourism 
lorenzo.cantoni@usi.ch ¦ @lorenzocantoni

More Related Content

What's hot

Inversini__eTreasure@Athens_March2008
Inversini__eTreasure@Athens_March2008Inversini__eTreasure@Athens_March2008
Inversini__eTreasure@Athens_March2008Alessandro Inversini
 
MOOCs and eTourism: A reflection on the university mission, and on the impact...
MOOCs and eTourism: A reflection on the university mission, and on the impact...MOOCs and eTourism: A reflection on the university mission, and on the impact...
MOOCs and eTourism: A reflection on the university mission, and on the impact...lorenzo cantoni
 
Open tourism education with Apps by Reedwaan Ismael
Open tourism education  with Apps by Reedwaan IsmaelOpen tourism education  with Apps by Reedwaan Ismael
Open tourism education with Apps by Reedwaan IsmaelDaniela Gachago
 
Africa Migration
Africa MigrationAfrica Migration
Africa MigrationPiLNAfrica
 
The valencia declaration on innovation in tourism and hospitality
The valencia declaration on innovation in tourism and hospitalityThe valencia declaration on innovation in tourism and hospitality
The valencia declaration on innovation in tourism and hospitalityFlorida Universitaria
 
When eGov Deals With Tourists. The Case of Visa Information
When eGov Deals With Tourists. The Case of Visa InformationWhen eGov Deals With Tourists. The Case of Visa Information
When eGov Deals With Tourists. The Case of Visa Informationlorenzo cantoni
 
Forging a Global Partnership: From the Boardroom to Reality
Forging a Global Partnership: From the Boardroom to RealityForging a Global Partnership: From the Boardroom to Reality
Forging a Global Partnership: From the Boardroom to RealityACBSP Global Accreditation
 
J:\Shared\Sab\Programmes\Diploma Of Applied Travel & Tourism\Exploring To...
J:\Shared\Sab\Programmes\Diploma Of Applied Travel & Tourism\Exploring To...J:\Shared\Sab\Programmes\Diploma Of Applied Travel & Tourism\Exploring To...
J:\Shared\Sab\Programmes\Diploma Of Applied Travel & Tourism\Exploring To...lbrandham
 
Accessible Tourism Germany - travelling in a wheelchair to Germany
Accessible Tourism Germany - travelling in a wheelchair to GermanyAccessible Tourism Germany - travelling in a wheelchair to Germany
Accessible Tourism Germany - travelling in a wheelchair to GermanyNicole Bosch
 
Euro eco report-carlos
Euro eco report-carlosEuro eco report-carlos
Euro eco report-carlosAivar Ruukel
 
A dialogue with the ‘visitor’ of Tell Balata (Palestine) - OpenArch Conferenc...
A dialogue with the ‘visitor’ of Tell Balata (Palestine) - OpenArch Conferenc...A dialogue with the ‘visitor’ of Tell Balata (Palestine) - OpenArch Conferenc...
A dialogue with the ‘visitor’ of Tell Balata (Palestine) - OpenArch Conferenc...EXARC
 
2 use of information systems in tourism
2   use of information systems in tourism2   use of information systems in tourism
2 use of information systems in tourismFrancesco Zaralli
 

What's hot (20)

Inversini__eTreasure@Athens_March2008
Inversini__eTreasure@Athens_March2008Inversini__eTreasure@Athens_March2008
Inversini__eTreasure@Athens_March2008
 
The co-creation process of the online image of an Italian World Heritage Site...
The co-creation process of the online image of an Italian World Heritage Site...The co-creation process of the online image of an Italian World Heritage Site...
The co-creation process of the online image of an Italian World Heritage Site...
 
MOOCs and eTourism: A reflection on the university mission, and on the impact...
MOOCs and eTourism: A reflection on the university mission, and on the impact...MOOCs and eTourism: A reflection on the university mission, and on the impact...
MOOCs and eTourism: A reflection on the university mission, and on the impact...
 
BTO11 - SMART DMO
BTO11 - SMART DMOBTO11 - SMART DMO
BTO11 - SMART DMO
 
Thesis defense 2009 Darsavelidze
Thesis defense 2009 DarsavelidzeThesis defense 2009 Darsavelidze
Thesis defense 2009 Darsavelidze
 
Tourism introduction
Tourism introductionTourism introduction
Tourism introduction
 
Open tourism education with Apps by Reedwaan Ismael
Open tourism education  with Apps by Reedwaan IsmaelOpen tourism education  with Apps by Reedwaan Ismael
Open tourism education with Apps by Reedwaan Ismael
 
Africa Migration
Africa MigrationAfrica Migration
Africa Migration
 
A journey across the digital frontier: How do online platforms affect the tra...
A journey across the digital frontier: How do online platforms affect the tra...A journey across the digital frontier: How do online platforms affect the tra...
A journey across the digital frontier: How do online platforms affect the tra...
 
The valencia declaration on innovation in tourism and hospitality
The valencia declaration on innovation in tourism and hospitalityThe valencia declaration on innovation in tourism and hospitality
The valencia declaration on innovation in tourism and hospitality
 
Community-Based Tourism and ICT: Insights from Malaysia
Community-Based Tourism and ICT: Insights from MalaysiaCommunity-Based Tourism and ICT: Insights from Malaysia
Community-Based Tourism and ICT: Insights from Malaysia
 
When eGov Deals With Tourists. The Case of Visa Information
When eGov Deals With Tourists. The Case of Visa InformationWhen eGov Deals With Tourists. The Case of Visa Information
When eGov Deals With Tourists. The Case of Visa Information
 
Forging a Global Partnership: From the Boardroom to Reality
Forging a Global Partnership: From the Boardroom to RealityForging a Global Partnership: From the Boardroom to Reality
Forging a Global Partnership: From the Boardroom to Reality
 
J:\Shared\Sab\Programmes\Diploma Of Applied Travel & Tourism\Exploring To...
J:\Shared\Sab\Programmes\Diploma Of Applied Travel & Tourism\Exploring To...J:\Shared\Sab\Programmes\Diploma Of Applied Travel & Tourism\Exploring To...
J:\Shared\Sab\Programmes\Diploma Of Applied Travel & Tourism\Exploring To...
 
Accessible Tourism Germany - travelling in a wheelchair to Germany
Accessible Tourism Germany - travelling in a wheelchair to GermanyAccessible Tourism Germany - travelling in a wheelchair to Germany
Accessible Tourism Germany - travelling in a wheelchair to Germany
 
Euro eco report-carlos
Euro eco report-carlosEuro eco report-carlos
Euro eco report-carlos
 
MOOCs and eTourism. A reflection on the university mission, and on the impact...
MOOCs and eTourism. A reflection on the university mission, and on the impact...MOOCs and eTourism. A reflection on the university mission, and on the impact...
MOOCs and eTourism. A reflection on the university mission, and on the impact...
 
ESS 2013: FRIVEGI
ESS 2013: FRIVEGIESS 2013: FRIVEGI
ESS 2013: FRIVEGI
 
A dialogue with the ‘visitor’ of Tell Balata (Palestine) - OpenArch Conferenc...
A dialogue with the ‘visitor’ of Tell Balata (Palestine) - OpenArch Conferenc...A dialogue with the ‘visitor’ of Tell Balata (Palestine) - OpenArch Conferenc...
A dialogue with the ‘visitor’ of Tell Balata (Palestine) - OpenArch Conferenc...
 
2 use of information systems in tourism
2   use of information systems in tourism2   use of information systems in tourism
2 use of information systems in tourism
 

Similar to ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Cases

eLearning and mLearning: a communication perspective @ Nigeria mLearning Work...
eLearning and mLearning: a communication perspective @ Nigeria mLearning Work...eLearning and mLearning: a communication perspective @ Nigeria mLearning Work...
eLearning and mLearning: a communication perspective @ Nigeria mLearning Work...Marta Pucciarelli
 
ICOCI2013 Non Personal Interpretive Media at Cultural Heritage Sites
ICOCI2013 Non Personal Interpretive Media at Cultural Heritage SitesICOCI2013 Non Personal Interpretive Media at Cultural Heritage Sites
ICOCI2013 Non Personal Interpretive Media at Cultural Heritage SitesSyamsul Bahrin Zaibon
 
GPS-enabled mobile devices vs. Heritage
GPS-enabled mobile devices vs. HeritageGPS-enabled mobile devices vs. Heritage
GPS-enabled mobile devices vs. HeritageRoberto Peretta
 
eTourism: present & futures
 eTourism: present & futures eTourism: present & futures
eTourism: present & futureslorenzo cantoni
 
Impact of Information Communication Technology in Enhancing the Management of...
Impact of Information Communication Technology in Enhancing the Management of...Impact of Information Communication Technology in Enhancing the Management of...
Impact of Information Communication Technology in Enhancing the Management of...BRNSS Publication Hub
 
Culture and Tourism in Karnali
Culture and Tourism in KarnaliCulture and Tourism in Karnali
Culture and Tourism in KarnaliMadhav Chaulagain
 
Engendering sustainable socio-spatial environment for tourism activities in t...
Engendering sustainable socio-spatial environment for tourism activities in t...Engendering sustainable socio-spatial environment for tourism activities in t...
Engendering sustainable socio-spatial environment for tourism activities in t...ijceronline
 
Sustainable Tourism In Ugand Principles Of Sustainable...
Sustainable Tourism In Ugand Principles Of Sustainable...Sustainable Tourism In Ugand Principles Of Sustainable...
Sustainable Tourism In Ugand Principles Of Sustainable...Yessica Diaz
 
The power of local communities in the destination image formation process
The power of local communities in the destination image formation processThe power of local communities in the destination image formation process
The power of local communities in the destination image formation processFundació Bit
 
Presentation made to Environmental Professionals of Sri Lanka
Presentation made to Environmental Professionals of Sri Lanka Presentation made to Environmental Professionals of Sri Lanka
Presentation made to Environmental Professionals of Sri Lanka Renton123
 
Communication Project
Communication Project Communication Project
Communication Project MJ Ferdous
 
The impact of heritage attributes on the satisfaction of tourism in sri lanka
The impact of heritage attributes on the satisfaction of tourism in sri lankaThe impact of heritage attributes on the satisfaction of tourism in sri lanka
The impact of heritage attributes on the satisfaction of tourism in sri lankaAlexander Decker
 

Similar to ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Cases (20)

eLearning and mLearning: a communication perspective @ Nigeria mLearning Work...
eLearning and mLearning: a communication perspective @ Nigeria mLearning Work...eLearning and mLearning: a communication perspective @ Nigeria mLearning Work...
eLearning and mLearning: a communication perspective @ Nigeria mLearning Work...
 
ICOCI2013 Non Personal Interpretive Media at Cultural Heritage Sites
ICOCI2013 Non Personal Interpretive Media at Cultural Heritage SitesICOCI2013 Non Personal Interpretive Media at Cultural Heritage Sites
ICOCI2013 Non Personal Interpretive Media at Cultural Heritage Sites
 
03_AJMS_197_19_RA.pdf
03_AJMS_197_19_RA.pdf03_AJMS_197_19_RA.pdf
03_AJMS_197_19_RA.pdf
 
03_AJMS_197_19_RA.pdf
03_AJMS_197_19_RA.pdf03_AJMS_197_19_RA.pdf
03_AJMS_197_19_RA.pdf
 
GPS-enabled mobile devices vs. Heritage
GPS-enabled mobile devices vs. HeritageGPS-enabled mobile devices vs. Heritage
GPS-enabled mobile devices vs. Heritage
 
eTourism: present & futures
 eTourism: present & futures eTourism: present & futures
eTourism: present & futures
 
Impact of Information Communication Technology in Enhancing the Management of...
Impact of Information Communication Technology in Enhancing the Management of...Impact of Information Communication Technology in Enhancing the Management of...
Impact of Information Communication Technology in Enhancing the Management of...
 
Culture and Tourism in Karnali
Culture and Tourism in KarnaliCulture and Tourism in Karnali
Culture and Tourism in Karnali
 
Essay About Ecotourism
Essay About EcotourismEssay About Ecotourism
Essay About Ecotourism
 
Essay About Ecotourism
Essay About EcotourismEssay About Ecotourism
Essay About Ecotourism
 
Cv diego acampora
Cv diego acamporaCv diego acampora
Cv diego acampora
 
Engendering sustainable socio-spatial environment for tourism activities in t...
Engendering sustainable socio-spatial environment for tourism activities in t...Engendering sustainable socio-spatial environment for tourism activities in t...
Engendering sustainable socio-spatial environment for tourism activities in t...
 
Sustainable Tourism In Ugand Principles Of Sustainable...
Sustainable Tourism In Ugand Principles Of Sustainable...Sustainable Tourism In Ugand Principles Of Sustainable...
Sustainable Tourism In Ugand Principles Of Sustainable...
 
The power of local communities in the destination image formation process
The power of local communities in the destination image formation processThe power of local communities in the destination image formation process
The power of local communities in the destination image formation process
 
Presentation made to Environmental Professionals of Sri Lanka
Presentation made to Environmental Professionals of Sri Lanka Presentation made to Environmental Professionals of Sri Lanka
Presentation made to Environmental Professionals of Sri Lanka
 
Eco tourism-mp-sgd-2013
Eco tourism-mp-sgd-2013Eco tourism-mp-sgd-2013
Eco tourism-mp-sgd-2013
 
Communication Project
Communication Project Communication Project
Communication Project
 
The impact of heritage attributes on the satisfaction of tourism in sri lanka
The impact of heritage attributes on the satisfaction of tourism in sri lankaThe impact of heritage attributes on the satisfaction of tourism in sri lanka
The impact of heritage attributes on the satisfaction of tourism in sri lanka
 
What Is Ecotourism
What Is EcotourismWhat Is Ecotourism
What Is Ecotourism
 
Exploring the Role of Cultural Heritage Tourism in Promoting Intercultural Un...
Exploring the Role of Cultural Heritage Tourism in Promoting Intercultural Un...Exploring the Role of Cultural Heritage Tourism in Promoting Intercultural Un...
Exploring the Role of Cultural Heritage Tourism in Promoting Intercultural Un...
 

More from lorenzo cantoni

Communication in Tourism
Communication in TourismCommunication in Tourism
Communication in Tourismlorenzo cantoni
 
The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Ex...
The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Ex...The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Ex...
The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Ex...lorenzo cantoni
 
eLearning nelle pubbliche amministrazioni
eLearning nelle pubbliche amministrazionieLearning nelle pubbliche amministrazioni
eLearning nelle pubbliche amministrazionilorenzo cantoni
 
Introduzione alle Open Educational Resources (OER)
Introduzione alle Open Educational Resources (OER)Introduzione alle Open Educational Resources (OER)
Introduzione alle Open Educational Resources (OER)lorenzo cantoni
 
OER - Open Educational Resources: Problems, Opportunities and Challenges
OER - Open Educational Resources: Problems, Opportunities and ChallengesOER - Open Educational Resources: Problems, Opportunities and Challenges
OER - Open Educational Resources: Problems, Opportunities and Challengeslorenzo cantoni
 
Formazione, new management, amministrazione pubblica
Formazione, new management, amministrazione pubblicaFormazione, new management, amministrazione pubblica
Formazione, new management, amministrazione pubblicalorenzo cantoni
 

More from lorenzo cantoni (8)

Communication in Tourism
Communication in TourismCommunication in Tourism
Communication in Tourism
 
The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Ex...
The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Ex...The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Ex...
The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Ex...
 
GenY revisited
GenY revisitedGenY revisited
GenY revisited
 
eLearning nelle pubbliche amministrazioni
eLearning nelle pubbliche amministrazionieLearning nelle pubbliche amministrazioni
eLearning nelle pubbliche amministrazioni
 
Introduzione alle Open Educational Resources (OER)
Introduzione alle Open Educational Resources (OER)Introduzione alle Open Educational Resources (OER)
Introduzione alle Open Educational Resources (OER)
 
OER - Open Educational Resources: Problems, Opportunities and Challenges
OER - Open Educational Resources: Problems, Opportunities and ChallengesOER - Open Educational Resources: Problems, Opportunities and Challenges
OER - Open Educational Resources: Problems, Opportunities and Challenges
 
Formazione, new management, amministrazione pubblica
Formazione, new management, amministrazione pubblicaFormazione, new management, amministrazione pubblica
Formazione, new management, amministrazione pubblica
 
Cantoni Magf 07 08 I
Cantoni Magf 07 08 ICantoni Magf 07 08 I
Cantoni Magf 07 08 I
 

Recently uploaded

Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdfGlenna Glenna
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communicationsseijibrown2
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classseijibrown2
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016seijibrown2
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, MaineVisit Portland
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfseijibrown2
 
6 Exciting Festivals in israel - Plan it israel.pdf
6 Exciting Festivals in israel - Plan it israel.pdf6 Exciting Festivals in israel - Plan it israel.pdf
6 Exciting Festivals in israel - Plan it israel.pdfPlanitIsrael
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificateseijibrown2
 
Taste the Wonders of Portugal - A Wine & Food Tour of Portugal
Taste the Wonders of Portugal - A Wine & Food Tour of PortugalTaste the Wonders of Portugal - A Wine & Food Tour of Portugal
Taste the Wonders of Portugal - A Wine & Food Tour of Portugalinfo264842
 
5 tips how to Approach Spirit Airlines miami Airport Quickly
5 tips how to Approach Spirit Airlines miami Airport Quickly5 tips how to Approach Spirit Airlines miami Airport Quickly
5 tips how to Approach Spirit Airlines miami Airport QuicklyGlenna Glenna
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentencyseijibrown2
 
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYERCalvina Chua
 
SSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- LocationSSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- Locationdizital2024
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsseijibrown2
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaKona Ocean Adventures
 
SSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- LocationSSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- Locationdizital2024
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxChung Yen Chang
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japanseijibrown2
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersCrazy Sister Marina
 

Recently uploaded (20)

Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communications
 
Mathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo TravellerMathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo Traveller
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications class
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdf
 
6 Exciting Festivals in israel - Plan it israel.pdf
6 Exciting Festivals in israel - Plan it israel.pdf6 Exciting Festivals in israel - Plan it israel.pdf
6 Exciting Festivals in israel - Plan it israel.pdf
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificate
 
Taste the Wonders of Portugal - A Wine & Food Tour of Portugal
Taste the Wonders of Portugal - A Wine & Food Tour of PortugalTaste the Wonders of Portugal - A Wine & Food Tour of Portugal
Taste the Wonders of Portugal - A Wine & Food Tour of Portugal
 
5 tips how to Approach Spirit Airlines miami Airport Quickly
5 tips how to Approach Spirit Airlines miami Airport Quickly5 tips how to Approach Spirit Airlines miami Airport Quickly
5 tips how to Approach Spirit Airlines miami Airport Quickly
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentency
 
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER
[03/2024] AJ BEST TRAVEL MATTA FAIR FLYER
 
SSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- LocationSSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- Location
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international students
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In Kona
 
SSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- LocationSSB KINGDOM Water Park, Anshupa- Location
SSB KINGDOM Water Park, Anshupa- Location
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japan
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
 

ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Cases

  • 1. ICT for Sustainable Tourism in World Heritage Sites An Overview and Some Cases prof. Lorenzo Cantoni Università della Svizzera italiana (USI Lugano, Switzerland) UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites IFITT – International Federation for Information Technologies and Travel & Tourism lorenzo.cantoni@usi.ch ¦ @lorenzocantoni
  • 2. UNESCO World Heritage Sustainable Tourism Five main areas of intervention for ICTs – eTourism (Two major challenges / open questions) AGENDA
  • 3. “Identification, protection, conservation, presentation and transmission to future generations of the cultural and natural heritage” (art. 4) “To ensure that effective and active measures are taken for the protection, conservation and presentation of the cultural and natural heritage” (art. 5) UNESCO WORLD HERITAGE _1
  • 4. protection & / vs. presentation UNESCO WORLD HERITAGE _2
  • 5. A complex construct Several approaches SUSTAINABLE TOURISM
  • 6. Source: UNWTO Sustainable Tourism for Development Guidebook 2013, p. 22
  • 7. Before During Afterwards ICT: E-TOURISM Source: Google, The 2013 Traveler
  • 8. Widen access Increase ownership and promote interpersonal encounters Enrich visit experience Dis-intermediate (some) relationships Upgrade knowledge / skills in MSMTE FIVE MAIN AREAS OF INTERVENTION FOR ICT
  • 9. UNESCO chair @ USI tot. 12 aims ST 2005 UNCTD 2005 UNWTO ST4D Guidebook 2013 12 aims of sustainable tourism, 2005, UNWTO & UNEP United Nations Conference on Trade and Development, UNCTD 2005 UNWTO Sustainable Tourism for Development Guidebook 2013 D. Buhalis, R. Owen, D. Pletinckx, 2009, Information communication technology applications for World Heritage Site management, in a. Leask, A. Fyall, Managing World Heritage Sites, Elseiver, 2009 Milne S., Ateljevic I, 2001, Tourism, Economic Develoment and the global-local nexus: theory embracing complexity, Tourism Geographies, 3 (4), 369-393. Ali A. Frew A.J., 2009, ICT and sustainable tourism development: an analysis of the literature, HITA Conference 2009 SOME REFERENCES BUHALIS-OWEN-PLETNICKX 2009 MILNE & ATELJEVIC 2001 FREW 2000 ALI & FREW 2009 ENRICH VISIT EXPERIENCE 5 1 not exp. 1 1 1 not exp. 1 WIDEN ACCESS 4 0 1 not exp. 1 not exp. 1 1 INCREASE OWNERSHIP AND PROMOTE INTERPERSONAL ENCOUNTERS 3 1 1 1 not exp. 0 0 not exp. DIS-INTERMEDIATE (SOME) RELATIONSHIPS 3 0 1 1 0 1 0 0 UPGRADE KNOWLEDGE / SKILLS IN MSMTE 3 not exp. 0 not exp. 1 1 1 not exp.
  • 10. Access information and share experiences online E.g.: videos ¦ websites ¦ … #1: WIDEN ACCESS _1
  • 11. E.g.: Latin America #1: WIDEN ACCESS _2
  • 12. E.g.: 129 African WHSs: 24 dedicated websites #1: WIDEN ACCESS _3
  • 13. #2: ENRICH VISIT EXPERIENCE _1 • While onsite: mobile access ¦ location based services (LBS) ¦ augmented reality (AR) ¦ … • The case of mobile apps – July 2013, on iTunes apps for 140 out of 981 WHSs • 70 Europe, 41 Asia, 13 North America, 6 South America, 5 Africa, 3 Oceania, 2 Central America • 99 cultural, 36 natural, 5 mixed • 47 sites had more than one app – WHS and/or UNESCO logo present in 12.2% and 11.3% of apps • explicit reference to world heritage in 56.5% ¦ year of inscription: 31.3% ¦ specific sustainability hints: 9.6% ¦ actual reason of inscription: 7.8% ¦ UNESCO and its 1972 Convention: 4.4% Schieder, T. K., Adukaite, A., & Cantoni, L. (2014). Mobile Apps Devoted to UNESCO World Heritage Sites: A Map. In Information and Communication Technologies in Tourism 2014, pp. 17-30
  • 14. E.g.: Patrimonio Ticino Lessons learned: Open source ¦ no data roaming ¦ clear statement on Outstanding Universal Value ¦ responsible/sustainable tourism ¦ joint forces ¦ CSR #2: ENRICH VISIT EXPERIENCE _2
  • 15. Sacred Tree of Ambohimanga Rova (Madagascar). Picture by Maminirina Radifera Ranaivoson Digital StoryTelling ¦ informal learning ¦ gamification ¦ … E.g.: Whacy (play it! www.whacygame.org/retosa) Lessons Learned: collab. ¦ informal learning + empowerment ¦ gamification ¦ 100k+ students involved ¦ FB campaign: 3’250+ likes ¦ RETOSA home #3: INCREASE OWNERSHIP AND PROMOTE INTERPERSONAL ENCOUNTERS _1
  • 16. #3: INCREASE OWNERSHIP AND PROMOTE INTERPERSONAL ENCOUNTERS _2 Listening to Online Travel Reviews E.g.: Saint Paul Outside the Walls (Rome, Italy) De Ascaniis, S., & Cantoni, L. (2013). Artistic and religious experiences in online travel reviews on Saint Paul outside the walls (Rome). Proceeding of ICOT 2013, International Conference on Tourism, Lymassol, Cyprus, 5-8 June, pp. 160-173
  • 17. Distribute info ¦ support communication and promotion ¦ … E.g.: www.ilhademocambique.org (collab. ¦ local involvement ¦ MSMTE) E.g.: www.olgasproject.com (from NGO’s to tourism communication) #4: DIS-INTERMEDIATE (SOME) RELATIONSHIPS
  • 18. eLearning ¦ Open Educational Resources (OER) ¦ MOOCs ¦ … E.g.: elearning.ticino.ch ¦ www.elearning4tourism.com #5: UPGRADE KNOWLEDGE/SKILLS
  • 19. Everybody Locals FIVE MAIN AREAS OF INTERVENTION FOR ICT Tourists Tourism players Widen access Enrich visit experience Increase ownership and promote interpersonal encounters Dis-intermediate (some) relationships Upgrade knowledge / skills in MSMTE
  • 20. Not being able to get lost + being pampered Elastic relationship between ordinary and travel time TWO MAJOR CHALLENGES / OPEN QUESTIONS
  • 21. www.unescochair.usi.ch prof. Lorenzo Cantoni Università della Svizzera italiana (USI Lugano, Switzerland) UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites IFITT – International Federation for Information Technologies and Travel & Tourism lorenzo.cantoni@usi.ch ¦ @lorenzocantoni