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Vero, falso o verosimile? 
prof. Lorenzo Cantoni 
USI – Università della Svizzera italiana 
lorenzo.cantoni@usi.ch ¦ @lorenzocantoni
Importanza 
Problemi 
Alcuni casi 
OTR: ONLINE 
TRAVEL REVIEWS
Ascoltare – sempre 
Dialogare – se possibile 
Incoraggiare – se utile 
COME 
«GESTIRE»
Keynotes: 
• Jukka Pekka Onnela 
Assistant Professor, Harvard University 
• David Topolewski 
CEO of Qooco 
• Kelly McGuire 
SAS Hospitality and Travel Global Practice 
• Jean-Luc Boulin 
editor of the blog «etourisme.info» 
• Tomasz Janowski 
Head of UN University Operating Unit on Policy-Driven Electronic Governance
Vero, falso o verosimile? 
prof. Lorenzo Cantoni 
USI – Università della Svizzera italiana 
lorenzo.cantoni@usi.ch ¦ @lorenzocantoni

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Vero, falso o verosimile?

  • 1. Vero, falso o verosimile? prof. Lorenzo Cantoni USI – Università della Svizzera italiana lorenzo.cantoni@usi.ch ¦ @lorenzocantoni
  • 2. Importanza Problemi Alcuni casi OTR: ONLINE TRAVEL REVIEWS
  • 3. Ascoltare – sempre Dialogare – se possibile Incoraggiare – se utile COME «GESTIRE»
  • 4.
  • 5. Keynotes: • Jukka Pekka Onnela Assistant Professor, Harvard University • David Topolewski CEO of Qooco • Kelly McGuire SAS Hospitality and Travel Global Practice • Jean-Luc Boulin editor of the blog «etourisme.info» • Tomasz Janowski Head of UN University Operating Unit on Policy-Driven Electronic Governance
  • 6. Vero, falso o verosimile? prof. Lorenzo Cantoni USI – Università della Svizzera italiana lorenzo.cantoni@usi.ch ¦ @lorenzocantoni