35th ADLUG Annual Meeting 2016 hosted by the University of the Basque Country (September 2016).

1. Social Media, Big Data and LibrariesSocial Media, Big Data and Libraries
The Next StepThe Next Step
Lorena Fernández. University of Deusto

2. Big data is here. Big data is a buzzword.
But, what does big data really mean?

4. But using big data, it is more important the
question than the data.

5. What’s happening?
Who are our users?
What are they reading or researching?
What issue are they passionate about?

6. Big Brother is watching you

7. What’s happening?
Anniversary of an author,
special events, news…

8. Google Trends https://www.google.com/trends

9. Trending Topics
Global trends, nearby locations trends,
tailored trends based on your location and who you follow.

11. Who are our users?

12. Geolocation

13. Twitter search
https://twitter.com/search-advanced

15. Snapchat will rise to one of the top three social
networks in the coming years.

16. And we can ask them if they’re on
social networks

17. Facebook statistics

18. Instagram statistics

19. What are they reading or
researching? What issue are
they passionate about?
Understanding our audience

20. Listening to become
the new
Delphic
Oracle

23. Measure,
measure and
measure

24. The collected data
enables library staff to
quickly gain a rich
understanding and a
comprehensive view of
community’s patrons,
and identify patterns
and trends to
determine relevant
future strategies.

25. Lorena Fernández
@loretahur
lorena.fernandez@deusto.es
Thanks :-)

26. All images on this slideshow are published under
Creative Commons CC0 in pixabay.
The slideshow is under
Creative Commons by­sa 3.0