2. Audience Research
Questionnaire
1.What magazine would you prefer to read?
a. NME 6 votes
b. Q 4 votes
c. Kerrang! 0 votes
d. Metal Hammer 0 votes
e. MOJO. 4 votes
2. Where do you usually read magazines? (you can chose more than one.)
Majority of answers went to travelling to college/at college.
Then at home or waiting for appointments.
Then the rest anywhere.
3. What kind of things would interest you in a magazine? (Gossip, interviews, new music released, events coming up…)
Interviews and events mainly. New music is good too and then bits of gossip but not so much so that it’s more like a gossip magazine than music.
4. What would you like the double page spread to contain/look like?
It must be fun, interesting and eye catching and including things like interviews or new artists that have just been released.
5. How much would you be willing to spend on a magazine?
a. £1.50 or under 0 votes
b. £1.51-2.50 5 votes
c. £2.51-3.50 8 votes
d. £3.50 or more 2 votes
6. What bands/artists would you like a magazine to focus on?
Either new bands that have just got started or the popular ones like; Beyonce, Rihanna, The Wombats, The Foo Fighters, Chase and
Status, Example, Plan B, Ed Sheeran, Rizzle Kicks, Olly Murs, The Killers, Kings of Leon, Coldplay, Artic Monkeys etc…
7. What would persuade you to buy a music magazine?
It would have to include all of the latest things.
Good artists/bands that the magazine are focusing on.
It would have to be eye-catching and looks fun and stylish before I would even pick it up.
4. Question 1.
Which Magazine Would You Prefer to Read?
Sales
NME
Q
Kerrang!
From these results it shows that my target
audience definitely wouldn’t be
interested in magazines like; ‘Kerrang!’ or
‘Metal Hammer’ but ‘NME’ and ‘MOJO’
are the most popular magazines, closely
followed by ‘Q’. It also shows that ‘NME’
would have used brilliant tactics in the
magazine industry, for example, multi-
platforms.
5. Question 2.
Where Do You Usually Read Magazines?
Travelling
Sales
College/home
Waiting for
appointments
etc…
From these results it shows that my target audience
read magazines mostly whilst they are travelling or at
college/home. This means that they average age
group of my audience would most probably be 16-19
also they don’t just flick through all of the pages so I
things like interviews or major articles would actually
be read, then the third most is whilst waiting for
things so there should be sections of the magazine
that isn’t too detailed as well.
6. Question 3.
What kind of things would interest you in a magazine?
(Gossip, interviews, new music released, events coming up…)
Sales
Interviews
Events
New Music
Gossip
The majority of the people I questioned would want to
see interviews in the magazine, closely followed by
events. This shows that my target audience are keen to
know about what their favourite artists/bands think and
they are also very keen to hit the party scenes by going to
events etc… Then finally they are still interested in new
music/gossip but they would want fewer information
about it. This also helps show the age group (16-19
primarily) as by wanting to know the new events that are
coming up.
7. Question 4.
What would you like the double page spread to
contain/look like?
Sales From my research everybody
voted that they would want it
to be eye-catching and fun
along side with another vote.
From the results it shows that
Interviews they want to read about
interviews of the bands/artists
Events – this shows that they are
interested in what they get up
to and their opinions on things.
New Artists
The other sections are events
and new artists which are liked
Eye just a little bit less. This tells
Catching/Fun me that for my double page
spread I need to make sure I
make it look entertaining and
most probably include an
interview.
8. Question 5.
How much would you be willing to spend on a magazine?
Sales
£1.50 or By these results it shows that my
under target audience are willing to
£1.51-2.50 spend (by majority) around
£2.51-3.50; this means that as it
is near the higher end that they
£2.51-3.50 will expect a good quality
magazine with an entertaining
£3.50 or content as well. I will also be
more able to look at other magazines
that are priced around this value
to get ideas of how I can sell my
magazine.
9. Question 6.
What bands/artists would you like a magazine to focus
on?
Sales
On these results people named as
many artists as they liked. From these
results it has clearly shown me that my
target audience will like a wide range
of artists, new bands and other artists
that aren’t on this list. Informing me
New Bands Rihanna that my target audience are not that
restricted to which bands they are in
Beyonce Ed Sheeran
to.
The Wombats The Killers
Artic Monkeys Rizzle Kicks
Olly Murs Plan B
Example Coldplay
Kings of Leon The Foo Fighters
Chase and Status Other
10. Question 7.
What would persuade you to buy a music
magazine?
Sales From this bar chart, created by the
results I was given, it is clear to me
that the appearance of the
Appereance magazine is key and that if it
magazine looks good then it will
appeal more to my audience, the
Latest headlines will have to be eye-
Information catching as well as they are
interested in whether or it
contains the latest information
Content
then finally closely followed by the
content of the magazine is the last
thing they will check. All of these
factors are important as they will
work in parallel with each other for
the audience to purchase the
magazine.
