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Apodcast
A warm welcome to listeners and audiophiles alike
MeetTravis…
3 million listeners of podcasts
in australia
currently spending $33.7billion a
year on media and entertainment...
(Source: commercialradio.com.au, 2015 and radioitsalovething.com.
Additionally, Australians like adrian spend
almost 15 ho...
iTunes alone has more than a quarter of a
million podcasts which makes it very
difficult to find great episodes & shows.
a...
For busy, mobile Australians
looking for something interesting and relevant to listen to
and save time doing so,
Apodcast,...
APODCAST Saves users time trying to discover new
stations or episodes to listen to, as well as to
get a view of what peopl...
This audience is characterised by their
desire to be connected and in control.
They see their smartphone as having a
posit...
AWARENESS INFORMATION GATHERING EVALUATION Engagement
NEED
“To learnsomething new”
“To listen to something interesting whi...
APODCAST™
OPTUS OPTUS
Travis
Episodes I’ve Recommended
Pricing
Free
$0/ month
Premium
$7/ month
Discoverpodcasts
Rate & review podcasts
Follow friends
Ad free
Create and save li...
Assumptions
Capture 10% of market
5% Premium Base
7% Conversion rate (based off industry benchmarks)
25% of our active sub...
breakeven
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
Revenue Total Costs
Product roadmap
H1 2016
Business
track
Dev track
Design
track
january february march april may june
Search
API INtegration
sort
review
Focus group...
2016 Product roadmap
Apodcast Product Roadmap 2016
2016
Jan Feb Mar Apr May Jun
Goal: Search
Feature: Search
Functionality...
Addressing stickiness
Sign Up
First-time
User
Ongoing
engagement
Thank You
Upcoming SlideShare
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Apodcast: Discover. Listen. Enjoy

Have a look at my final presentation for my product, Apodcast, a social cataloging service for podcasts, helps users discover curated and rated episodes and stations.

This was created while I doing the Product Management course at General Assembly, Sydney.

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Apodcast: Discover. Listen. Enjoy

  1. 1. Apodcast A warm welcome to listeners and audiophiles alike
  2. 2. MeetTravis… 3 million listeners of podcasts in australia currently spending $33.7billion a year on media and entertainment increasing this at a rate of about 18% year on year to an expected $39.8billion by 2019 (Source: The Australian Entertainment and Media Outlook, PricewaterhouseCoopers 2015).
  3. 3. (Source: commercialradio.com.au, 2015 and radioitsalovething.com. Additionally, Australians like adrian spend almost 15 hours of their weekly media time with commercial radio. Also keeping in mind an annual $1.031 billion radio advertising market, which will go digital over the next decade or so.
  4. 4. iTunes alone has more than a quarter of a million podcasts which makes it very difficult to find great episodes & shows. and podcasting technology hasn’t really kept up with the times.
  5. 5. For busy, mobile Australians looking for something interesting and relevant to listen to and save time doing so, Apodcast, a social cataloging service for podcasts, helps them to discover curated and rated content. So unlike Searching aimlessly for something worthwhile to listen to,
  6. 6. APODCAST Saves users time trying to discover new stations or episodes to listen to, as well as to get a view of what people who have similar interests to them, are listening to without having to subscribe to a whole new channel.
  7. 7. This audience is characterised by their desire to be connected and in control. They see their smartphone as having a positive impact on all aspects of their lives and revel in the ability to multi- task and to get things done. They like the sense of achievement and progression. (Source: Deloitte digital state of the nation 2015).
  8. 8. AWARENESS INFORMATION GATHERING EVALUATION Engagement NEED “To learnsomething new” “To listen to something interesting while I’m doing another activity” “To find a reliable source of information” | “To get the right informationto fill knowledge gaps” “I want to find a podcast episode that interests me” | “I need to listen to something that suits my mood” “To be confident that I’ve made a choice that fulfils the original need” JOBS TO BE DONE To find something to listen to To decide what I feel like listening to, and how much time I have to devote to that activity To find something that meets the aforementioned criteria To download and listento the chosen podcast TOUCHPOINTS Social media Google Apodcast App Friends/ family/colleagues Google Podcast Streaming Apps Social media Apodcast app Website Blog Email newsletter Apodcast App Website Blog Email newsletter Apodcast app Social Media OPPORTUNITIES • Push notifications on the product app that notify the user of relevant content at appropriate times of day. • Establish a clear point of difference of this product and communicate that promise to potential customers • Implement a clear messaging plan on what the products benefits are in order to drive use • Inbound marketing in order to drive people inthis phase to the app (or to help drive app discovery) • Integrationwithpodcast apps across Android and iPhone • Encourage sharing • Encourage reviews online “What should I listen to while I’m doing x?” “Let me Google to see if there are any “must listens” that came out this week” ”I actually have no idea what I want to listen to” “Here’s a list of interesting things, but I still have no idea which to to choose” “I think I’ll listen to this episode of X that I know my friend really enjoyed” “Now I have to figure out how to find it on the Podcast app I use” “Awesome, I’ve found something that I’m really enjoying”
  9. 9. APODCAST™ OPTUS OPTUS Travis Episodes I’ve Recommended
  10. 10. Pricing Free $0/ month Premium $7/ month Discoverpodcasts Rate & review podcasts Follow friends Ad free Create and save lists Advanced Search Tagging and ordering Discoverpodcasts Rate & review podcasts Follow friends Ad free Create and save lists Advanced Search Tagging and ordering
  11. 11. Assumptions Capture 10% of market 5% Premium Base 7% Conversion rate (based off industry benchmarks) 25% of our active subscriber base are using the app at least once a month That the average non-premium user will see 1 ad per visit A CPM of $1.50 (based on industry benchmarks) People are prepared to pay $7 Greater analysis is required for IT infrastructure & Salary costs
  12. 12. breakeven 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 Revenue Total Costs
  13. 13. Product roadmap H1 2016
  14. 14. Business track Dev track Design track january february march april may june Search API INtegration sort review Focus groups Usability design Focus groups Usability design Customer development Fund raising
  15. 15. 2016 Product roadmap Apodcast Product Roadmap 2016 2016 Jan Feb Mar Apr May Jun Goal: Search Feature: Search Functionality Feature: List Option For Search Results based on keyword Feature: Pre-populated lists Goal: Sort Feature: Ability to sort based on most listened to Feature: Ability to sort based on multiple options Goal: Read Reviews Feature: Ability to write and read reviews Lane 1
  16. 16. Addressing stickiness Sign Up First-time User Ongoing engagement
  17. 17. Thank You

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