With more information flowing our way than ever before from an increasing number of connections and sources, intelligent ranking is setting up to be the next big trend on the Web. my6sense introduces the next evolution in search, and how true personalization can leverage and leapfrog

1. The Third Wave of the Web Kynetx Impact 2011

2. First: This Will NOT Be a Product Pitch © 2008 BlueArc Corp. Proprietary and Confidential

3. Today, We Talk About the Near Future © 2011 Louis Gray | LouisGray.com Artificial Intelligence Machine Learning Real-Time Streams Human Ranking Engine What Does It Mean?

5. A World In Transition More Data Impacting Us All And the rate is increasing… 5,000 10,000 100,000 1,000

6. … Or is This You? The Future Human © 2011 Louis Gray | LouisGray.com

9. Introducing the Third Wave of the Web © 2011 Louis Gray | LouisGray.com

10. Winners Of Web History are Focused © 2011 Louis Gray | LouisGray.com

11. The Web’s Leaders Vying for Position “ The idea is to push information to people. It’s location in context… There’s search, mobile, local and social.” Marissa Mayer, Google “ With 100 million tweets flowing through the system on a daily basis, there's something for everyone, but the real challenge is finding the most valuable stuff for you.” Ev Williams, Twitter “ With a normal website, your technology is focused on caching. But Facebook is completely personalized. Every time you visit, you get a unique personal experience.” Bret Taylor, Facebook "The next step of search is doing this automatically. This notion of autonomous search - to tell me things I didn't know but am probably interested in, is the next great stage - in my view - of search. ” Eric Schmidt, Google

13. Personalization Leaders Differentiate © 2011 Louis Gray | LouisGray.com TiVo, Netflix and Amazon are known as the best and separate from competition in part due to intelligent personalization, usually through collaborative filtering.

14. Approaches to Personalization njj Collaborative/Social Individual Behavior Adapts due to community feedback to surface “interesting” items, often guided due to popularity, trending topics or demographic data. Driven by individual and community feedback through voting , stars, ratings, “thumbs up and down”, and keyword preferences. Adapts to your selected interests and responds to direct inputs to the system through voting , and chosen criteria. Content is filtered. Adapts to the individual based on natural activity through the system. With more use, system’s predictive behavior improves.

15. Personalization: Now the Hard Work © 2011 Louis Gray | LouisGray.com Beyond “easy” tasks like music, movies and other rich media, to more complex ranking, including e-mail, status updates and news.

16. The Human Ranking Function Infinite Associations

20. Factors for Personalizing the Streams © 2011 Louis Gray | LouisGray.com

21. My Personalized Real-Time Stream © 2011 Louis Gray | LouisGray.com

22. Community Serendipity Content Context

26. louis@my6sense.com // @louisgray blog.louisgray.com // 408 646-2759 www.my6sense.com // @my6sense