UX teams go to extraordinary efforts to outsource or research a set of personas to inform critical design decisions. Yet often these fictional artifacts of our early research become merely ghostly reminders of the people that use our designs in the real world. How can we better leverage these interesting character portraits? Can we somehow bring them to life to get a richer understanding of the experiences we’re designing? Behavior Modes introduces a new set of anticipated temporal complexities that nicely map to personas and scenarios, helping us to evolve more and more realistic stories with each iteration to drive key decisions throughout the UX design process. I recently gave this talk out at Google in Kendall Square, Cambridge for UX Boston's evening of presentations on Design and Technology entitled 'Ideating Mobile, Prototyping w/ Sketch, and Behavior Modes!'. More details about the event and about UX Boston can be seen at: http://www.meetup.com/uxboston/events/220346470/

1. M O D E S
behavior

3. welcome

5. UXBoston

6. lousuSi

8. myOwnMindLLC
don’t just think about it

10. M O D E S
behavior

11. butfirst…

14. time’sup!

15. thanks

16. andnow…

17. M O D E S
behavior

18. astoryfirst
APPROACH
tohuman-centered
DESIGN.

19. storydesign
2015our
trendyfuninux

20. waterfall

21. agile

22. fragile

23. UXlean

24. hybrid

25. BigD A T A
and analytics

26. journeymapping

27. designservice

28. firstcontent

29. responsive

30. usecase
scenarios

31. firstmobile

32. storytelling

33. but

34. design
user-centered
?
where’sthe

35. where’dallthe
gopeople ?
inthedesignprocess

36. story
humanthe
don’tforget

37. humanity
don’tforget
indesign

38. humancentered

39. personas

40. personas
companiesdon’t
knowhowtouse

42. personas
thestory
arereallythemost
integralpartof
we’retellingthrough
ourexperiencedesign

43. personas
weneedto
betterunderstand
howtoleverage

44. todesignand
makemeaningful
experiencesfor
peoplewe’redesigningfor
the

47. personasaremeanttobe
performed

48. personasaremeanttobe
immersive

49. personasaremeanttobe
playful

50. patricia moore

53. userresearch
gonzo

54. phenomenological
research

55. personfirst

56. immersive
methodologies

57. personasarethebestwayto
useyourresearch…

58. informed
imagination
andyour

59. empathicallyunderstand
to

60. whatitmightfeellike

61. experience
toactually

62. design
your

63. human
fromanotherperson’s
perspective

64. thetrick
buthere’s

65. play

66. perform

67. Be

68. but…

69. personasneedalittlehelpto
reallycometolife

70. M O D E S
behavior

71. person
aka‘theuser’
motivation
context
device
emotion

72. devicehowdoesthe
influenceuserBEHAVIOR ?

73. M O D E S
behavior

74. let’stakeaquicklookat ...

75. ... anevolutionofourdevices

94. person
aka‘theuser’
motivation
context
device
emotion

95. M O D E S
behavior

111. DESIGNneedstobe
more

112. immersive

113. tactile

114. collaborative

115. imaginative

116. yetinformed

117. real

118. social

119. fun

120. asdesigners
weneedto

121. develop
personas
aswe

122. getoutof
ourownheads

123. getintotheheads
ofourusers

124. leverage
humanstories

125. asrealistic
aspossible

126. research
imagination
&

129. THANK
YOU

130. SpeakerRate
http://spkr8.com/t/60101

131. stay in touch
ls@loususi.com | @loususi @storyfirst |+ storyfirst.com + loususi.com

132. M O D E S
behavior