Gianluca Brugnoli

Milan Area, Italy Italy

Executive Design Director at Digital/McKinsey

Design

Creative executive with over 25 years expertise in designing integrated UX / CX strategies for award winning digital products, services and applications. My professional and academic work history combines a continuous in-depth research and exploration about the best human-centered design techniques, tools and approaches for service and interaction design and design research and about the connections between design, design thinking, innovation processes and business strategy. My focus extends from digital to physical experiences, from single products and touch points to complex ecosystems and service platforms. In the last 12 years I contributed to build the frog design Milan office whe...