Offline marketing strategies to grow your customer base. These offline marketing ideas would show you how to expand your online business and sell more of your products. Outdoor advertising should form part of your marketing strategy.

1. CITYTIMES

2. PRESENTATION BY THE CITYTIMES
www.citytimes.co.uk

3. OFFLINE
MARKETING
IDEAS
Marketing strategies for offline campaigns

4. www.citytimes.co.uk
Offline Marketing Ideas
Add offline marketing ideas into your
overall marketing strategy makes your
marketing plan holistic and robust.
There are offline marketing activities that
are very cost effective in promoting your
products and services, creating
awareness of your brand, which can
ultimately leads to more sales.
INTRODUCTION

5. www.citytimes.co.uk
Offline Marketing Ideas
For start-ups and small businesses,
having an effective offline marketing
strategy to implement your offline
marketing activities can potentially
increase your sales and expand your
customer base.
INTRODUCTION

6. www.citytimes.co.uk
FLYERS DISTRIBUTIONS

7. www.citytimes.co.uk
Offline Marketing Ideas
The average conversion rate is 1-3% so
you can’t afford to neglect this strategy.
Print flyers (A5 or A6) and distribute them
locally (shopping centres, tube stations,
high footfall streets etc). You can either
distribute them with your team or hire a
distribution company or the Post Office to
distribute them on your behalf.
DISTRIBUTION OF FLYERS

8. www.citytimes.co.uk
Offline Marketing Ideas
Build a mobile marketing list. Small
businesses can start with family and
friends. Encourage them to share with
their network. Alternatively you can buy
opt-in mobile numbers for bulk SMS
broadcast. Do not send unsolicited SMS
messages.
BULK SMS BROADCAST

9. www.citytimes.co.uk
Offline Marketing Ideas
This is a straight forward method. There
are companies that specialize in this form
of marketing. They allow you to select the
right template, upload your mailing list
and pay for the postage.
POSTCARD MARKETING

10. www.citytimes.co.uk
Offline Marketing Ideas
Postcard Marketing
SOCIAL MESSAGING APPLICATIONS

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Offline Marketing Ideas
Marketing on social messaging apps
can’t be overemphasized. Imagine the
billions of users who use WhatsApp,
Instagram, Viber, KingsChat etc. on a
daily basis? Post messages everyday
and incentivize them to share them. You
can have up to 256 users per WhatsApp
group.
USE SOCIAL MESSAGING APPLICATIONS

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Offline Marketing Ideas
Same thing as the flyer distribution. Print
coupon vouchers and distribute them.
VOUCHER DISTRIBUTION

13. www.citytimes.co.uk
Offline Marketing Ideas
Just like flyer distribution you should print
business cards to distribute to at events,
exhibitions and meetings.
DISTRIBUTE BUSINESS CARDS

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Offline Marketing Ideas
Just like the flyer print business cards to
distribute to at events, exhibitions and
meetings.
Distribute Business Cards
CHARITY EVENTS

15. www.citytimes.co.uk
Offline Marketing Ideas
Consider sponsoring a charity event. You
can either sponsor an existing event or
organize your own event. It could be
running, cycling, reading etc. Require
registration via your website. Print and
distribute branded t-shirts and caps.
Distribute flyers, vouchers and other
promotional materials.
SPONSOR LOCAL CHARITY EVENTS

16. www.citytimes.co.uk
Offline Marketing Ideas
Make sure you brand and label any
product you sell. The label should include
your brand name, contact details, website
and social networks.
BRANDING

17. www.citytimes.co.uk
Offline Marketing Ideas
Attend networking events, both business
and social events. Make contact with
participants and exchange business
cards. Contact the event organizer to see
if you could make a speech or
presentation.
NETWORKING EVENTS

18. www.citytimes.co.uk
Offline Marketing Ideas
Networking Events
EXHIBITIONS

19. PARTICIPATE IN EXHIBITIONS
www.citytimes.co.uk
Offline Marketing Ideas
There are always exhibitions and
business events taking place within the
city. You can either participate as an
exhibitor or visitor.

20. www.citytimes.co.uk
Offline Marketing Ideas
According to the Local Media Works
Database 2016, there are over 1,000
local newspapers in the UK and their
websites attract over 97 million unique
users each month. Local media is the
most trusted source of information and
seen as the most effective combination
for driving consumer action.
Continue from next slide...
LOCAL NEWSPAPERS

21. www.citytimes.co.uk
Offline Marketing Ideas
65% of local readers believe adverts help
them make decisions. The surveys by
Consumer Catalyst asserts that readers
are more than twice as likely to act on
ads in local media than ads on TV and
social media. Finally, local news brands
are the first port of call for over 5.4 million
people looking for a bargain according to
TGI 2015.
Continue from next slide...
Local Newspapers

22. www.citytimes.co.uk
Offline Marketing Ideas
Facts and figures about local newspaper
advertising.
Metro London for example covers
London, allowing you to reach over 2.5
million Londoners every working day.
You should contact your local newspaper
for an interview or to place an advert.
Local Newspapers

23. www.citytimes.co.uk
Offline Marketing Ideas
These offline marketing ideas, if
incorporated as part of your overall
marketing strategy, can increase
your customer base. In subsequent posts
we would talk about each offline
marketing idea and how to implement
them. Kindly leave a comment below and
subscribe to join our daily conversation
on marketing.
Conclusion

24. www.citytimes.co.uk
Offline Marketing Ideas
Thank you for reading this short but
helpful presentation. We hope you
implement some of these offline
marketing ideas.
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conversation on marketing.
Conclusion